uk

Soundbites Over Sound Ideas

‘It’s a no to NOS.

We will ban nitrous oxide, also called laughing gas, putting an end to the littering of empty canisters and intimidation in local parks.’

This tweet by Downing Street earlier this year tells you everything you need to know about its policies. In an attempt to curb antisocial behaviour and littering, the government wants to ban nitrous oxide, more commonly known as laughing gas.

Seriously.

Ok, is it the worst policy in the world? No. It’s probably one that most people would agree with. The problem is that the government has said that banning it would end the issues described. It’s a plaster on a stab wound.

That’s what the government likes to do. It likes to offer pretty promises that won’t do anything to curb real issues.

Anti-Social Behaviour 

Anti-social behaviour is evident in our communities. The elderly may grumble about how ‘kids in my day had more respect’ and to give them credit, they’ve got a point. 

Society has a lot to say as to why this is. One reason given is the destruction of the nuclear family, especially fatherlessness. Studies have shown that children who grow up in single-parent families, particularly those without a father present, are more at risk of becoming criminals. Others point to a lack of discipline in the home and school. Scottish teaching unions warn that teachers are at risk of dismissal and unfair treatment when disciplining children. 

Banning nitrous oxide will not solve the problem of anti-social behaviour. They will still drink and smoke weed and cause chaos. They will continue because they know that they can get away with it. The government and other authority groups are yet to actually come up with a solution to these problems. If they continue to allow criminals to get away with things, then they will.

Labour often blame the Conservatives for this. The usual line is that the Tories have slashed funding for youth and community centres, which encourages crime and anti-social behaviour. This is an argument many refute. Many live in areas with parks and swimming pools and leisure centres. These are free and accessible activities. Bored kids don’t go out and rob. These are kids with no discipline or regard for other people. It’s easy to find something to do these days. Instead, lack of discipline and glamourising such a lifestyle fuels this epidemic. 

Obesity

The Welsh government has unveiled plans to restrict 2-for-1 deals, multibuys and other deals on ‘unhealthy’ foods. They have argued that it will help decrease obesity and diabetes.

The English government did a similar thing in 2022, banning sweets and junk foods from being displayed near tills. 

The logic behind them is as follows: it will stop people impulsively buying junk food and will prevent kids from begging their parents for treats at the till. Suddenly, obesity and diabetes will drop.

Sure.

Obesity is more than just junk food. Firstly, perhaps the government should acknowledge that a lot of parents and people in general have a thing called self-control. They can easily avoid sweets or just tell their children ‘no.’ Sure, some may fall into it, but many can resist temptation.

Secondly, people will also still go down the sweet aisle. They will still get treats, even if they’re a little further down.

Thirdly, the government can bog off controlling lives. 

In a cost of living crisis, one would think making things more expensive is just a bad idea. If the government was to actually tackle costs, then maybe healthier food would be easier to buy and make. They cannot get rid of convenience, but it would be nice if prices were better. With more and more people feeling the squeeze, the idea of affordable good food is a tempting one indeed. 

One must also factor in things like exercise. Eating alone does not solve health problems. Once again, our elders will complain that kids don’t go outside because they’re glued to a screen. I don’t like to give it to them, but again, how often do you see a toddler being pacified by a tablet? 

Both indoor and outdoor sports are easily available. It does not even have to be organised- anyone can have a kickabout in the park. Perhaps we could encourage more PE and sports at school. It’s not just kids either- we should all move about a little more. 

Heat 

Once again, the government wants to ban something. This time, it’s oil boilers that are on the chopping block. The plans would see those not connected to the gas grid be forced to find a new source of heat. 

Having new boilers and heat sources installed is not cheap- it can cost up to tens of thousands to replace. That is money not many people have. Add that to high heat and energy bills, mix in the cost of living crisis, and you have a terrible policy.

The plan is a clear attempt to win over environmentalists. Politically, it’s extremely stupid. Most hardcore environmentalists won’t vote Tory anyway. Secondly, rural areas are usually Conservative. Annoying your voters is not a great idea, especially when you’re lagging in the polls.

It’s a policy that is not only politically useless, but it’s actively hurting people’s finances. Once again, the government claims to know best. It’s a pretty soundbite policy, but not a solution.

Once the government decides to find actual solutions- or even just stick their noses out- things could actually improve a bit. Instead, they just focus on nice graphics and soundbites sent out by their press officers. It’s idealism and stupidity in equal measure. 

Political spin seems to be the in thing. They tell us what they think we’d like to hear as opposed to using their limitless powers to help. If they are going to get involved in our lives, then let it be for the better. 

Soundbites don’t work and the second the government realises that, then progress can be made.


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Anything You Can Do, I Can Do Better

Since Brexit, an embittered, drawn-out separation procedure which homogenised the UK’s political news for almost half a decade, political commentators have routinely surmised the future of the UK-EU relationship.

Whatever differences may exist in the specifics of their predictions, many operate under the pervasive assumption that the relationship is a work in progress – it doesn’t quite know what it is yet, it needs time to root itself into something tangible, which thereafter can be analysed at a deeper level.

Unfortunately for professional pontificators, the essence of the post-Brexit UK-EU relationship has already materialised: “anything you can do, I can do better.”

One might argue that every international relationship is like this. Even where this concord and sainted ‘co-operation’, the vying interests of states lurks beneath the surface.

Whilst it’s true that competition is an indelible component of politics, it’s worth noting that just because states can act in their own interests doesn’t mean they will. Now more than ever, the course of politics is dictated by PR, rather than policy.

As such, when policy considerations arise, states are prone to pursue goals which aren’t necessarily in their interests but provide a presentational veneer of ‘superiority’ when compared to rivals.

“Shot yourself in the foot, eh? What’s that? With a flintlock pistol? Pfft. Amateur.”

*Proceeds to aim cartoonishly large blunderbuss at own foot*

The UK’s ‘divorce’ from the EU was officialised over 3 years, yet both are desperate to ensure the other is perceived, well-in view of family, friends, and random strangers, as the cause for the nasty, bitter, and very well-publicised breakdown of relations.

In response to the EU’s Artificial Intelligence Act, the world’s first AI regulatory framework, Paul Graham’s brief, but accurate, outline of the EU’s relationship with technology regained online attention:

Following the EU’s announcement, the UK government announced their intention to one-up them. Prime Minister Sunak pitched Britain as the future home for AI regulation.

On the surface, it looks like the UK is one-upping the EU, beating them at their own game, doing EU tech policy more effectively than the EU themselves.

This wouldn’t be bad thing if the EU didn’t suck at tech, something even its most ardent supporters have admitted. It’s not a coincidence that none of the top 10 tech global companies are from the EU, or that every tech start-up leaves for (or gets bought-up by) the United States or China.

In America, you are told to “get out there and do it!” In China, you are told to “get out there and do it, or else.” In Europe, you are told to “sit tight as we process your application.”

Despite their differences, whether ‘entrepreneurial’ or ‘statist’ in their methods, both America and China have a far more action-oriented culture than Europe, which is inclined towards deliberation.

Given this, the UK is well-poised to become technophilic outpost in a seemingly technophobic region of the world – the beginnings of a positive post-Brexit vision.

The Prime Minister seems to, at the very least, loosely understand this fact, as the recent tweet gaffe would suggest, but continues to push the aspiration of turning Britain into Europe’s biggest bureaucratic wart.

However, this “Anything you can do…” attitude transcends the realm of tech policy, extending to other major areas, such as the environment and energy security.

Back in 2021, UK Environment Act came into force. Described by the government as the most ambitious environmental programme of any country on earth, the bill includes, amongst other loosely connected environmental commitments, new rules to stop the import of wood to the UK from areas of illegally deforested land.

Initially implemented as an expression of new powers acquired through Brexit, hoping to upstage the EU by implementing comparatively stricter environmental regulations, the EU have since ‘one-upped’ the Brits in pursuit of going green.

In December 2022, the European Commission approved a “first-of-its-kind” deforestation-free law: European Union Deforestation Regulation (EUDR).

EUDR is one of several measures by the EU to tackle biodiversity loss driven by deforestation and reduce greenhouse gas emissions, aiming to achieve net-zero by 2050.

Set to be implemented in December 2024, the EUDR prohibits lumber and pulp companies ensure from importing any material which has contributed to deforestation after December 2020.

Additionally, companies must know the origin of their products, ensure their products are produced legally in their country of origin, and obtain precise geolocation data for all the products they place on the EU market.

If companies fail to comply with the incoming regulations, they will not be allowed to sell their products on the EU market. Expectedly, companies with business practices in violation of the EUDR will face criminal charges, including non-compliance penalties of up to 4% of their EU turnover.

Putting aside snide comments about European pedanticism (isn’t selling lumber definitive proof of deforestation, what more proof do you need?!), this new regulatory framework is significant for two major reasons.

Firstly, the EU accounts for one-sixth of the global lumber trade and over $4 billion in tropical timber-related imports alone, contributing to the highest import value in a decade.

Whilst wood imports to the EU from Russia have declined, largely due to incrementally impose restrictions dating back to the 2014 annexation of Crimea, Russia was still Europe’s main provider of wood, exporting (alongside Belarus and Ukraine) $6.71 billion’s worth of wood (including furniture) to the EU in 2022.

To provide such a strict and through regulatory framework for a market as large and as unprepared as the timber trade is ambitious, to say the least.

New data from the Zoological Society of London’s Sustainability Policy Transparency Toolkit (SPOTT) assessment shows only 13.3% of lumber and pulp companies are publicly monitoring deforestation within their own operations, and only 4.3% are monitoring their supplier’s operations.  

Only 6.4% of the 90 companies surveyed by SPOTT are currently able to trace 100% of their supply to the location of harvest. Additionally, only 21.3% of companies report the processes they use to ensure suppliers comply with their legal requirements.

Secondly, during the winter of last year, firewood prices spiked, warehouses were placed under immense pressure, and crime (especially illegal logging) flourished, both in the EU and the UK.

In August 2022, firewood sales in the UK surged by a fifth, around which time wood pellets nearly doubled in France, Bulgaria, Poland, and several other EU counties, with practically all of Europe scrambling for firewood, drowning out the protestation of environmentalists.

Whilst this was certainly caused by Europe’s ‘green’ policies, such as the closure of Germany’s last operating nuclear power stations, and the embargos on Russian gas, leading people to source alternative sources of fuel, the EU’s less-than-publicised import ban of Russian wood and pellets in the month prior certainly did the trick.

Given that building up a reliable, long-term stock of relatively clean energy is politically untouchable, it’s safe to assume things will get worse, if not much better; that goes for both the Europe-wide energy crisis and the UK-EU relationship.

Indeed, “Anything you can do…” has trickled down into the media class. Several commentators have remarked that as Europe lurches rightward, the UK has remained a bastion of liberalism, on course to elect the centre-left Remainer-led party by a landslide.

This flies in the face of several important facts, such as Britain’s electoral system which does not reward upstart or fringe parties in the same way many EU countries do, or that Britons (when asked) generally display conservative views on immigration (and have done so for over 30-odd years), having arguably led the ongoing ‘right-wing populist revolt, etc, etc.’ with UKIP, Brexit, and the 2019 General Election, or that Christian, social, and liberal democratic still have a lot of electoral influence across Europe.

If Britain is a bastion of liberal/social democracy, and Europe is becoming a post-fascist conservative bloc, where does that leave their droopy-eyed fascination with ‘Bregret‘?

The rather boring reality is that the politics of the UK’s post-Brexit relationship with the EU will be non-existent. Policy agendas and goals remain aligned on a fundamental level, with the only ‘political’ tension constituting a war of nerves – in short, not especially political at all.

If it was political, there would be room to instate the reform our state so desperately requires.


Photo Credit.

Britain needs some Thai adverts

Messages are important, and advertising is vital in conveying messages. I do not wish to dwell on the history of such activities, but when we think of advertising, we think of persuasion and attraction; luring the viewer towards the subject matter of said advertisement.

As a result, we (sadly) have advertising on television (as if televisions weren’t bad enough). In the past, iconic adverts have included gorillas playing the drums or memorable lines from Hastings Direct. Have they ever changed anything or produced anything substantial within the UK? I would argue no, not really.

Typically, in the West, government and private business messages on social issues tend to be negative. We see adverts of smokers with cancerous growths and drink driving victims. The ‘world of you’ is incomplete without a specific item and you need it to become complete. The shock factor of such messages intends to make the audience fearful of the consequences of such behaviours. 

Additionally, Western adverts which touch on important issues comes across as painfully inauthentic, superficial, and twee. This is likely compounded by a heightened awareness of forcing major issues into such a short space of time for televisions. I assume this is because such adverts are made not for the viewers but for the creators themselves, mirroring most modern media in recent years.

In contrast, one country has used a different means of spreading its message, utilising comedy and the heartfelt. Although funny adverts exist all over the world (most notoriously in Japan), it is the health adverts found in Thailand which do the most wonders.

This being all being said, what has any of this got to do with Thailand its own adverts? Thailand has problems with alcohol, it ranks among the highest in the world and the highest within Asia. Britain has alcohol problems too, all of which have their own effects and subsequent advertising campaigns. What is interesting is how both nations advertise differently to their respective populations. Thai adverts tend to be more friendly, less intense and hit home for the audience. All these things considered, I’m of the view that they’re more effective than UK adverts.

Perhaps the most famous Thai advert is this anti-drinking advert, found here. What is the most interesting is that it is weirdly powerful in nature. We see an individual go from being a alcohol-induced wreck to becoming a functioning member of society in the space of a minute.

It is done in a funny yet logically coherent way. There is no great shock value, no negativity, it is all laid out for the viewer to understand and enjoy. Moreover, the greater emphasis on becoming productive, not just for yourself nor your family, but most importantly your nation. The time you spend drinking could be used to tackle the issues facing your life and getting ahead of things. These actions aggregate into a big societal change occurring; a change occurring from one action.

Contrast this to the harsh and brutal actions taken in UK television adverts regarding alcoholism and related issues. We see botched and broken bodies that shock daytime viewers, yet none of them seem to be memorable or affect us in a long-lasting and meaningful way. There is no positive message nor spin that can be used to reach further to the viewers. In short, what this shows is that of the major cultural divide between how both nations approach not just raising awareness of such issues, but what can be done about it.

Another good example which evokes the heartfelt can be found within this life insurance advert. Again, we see this attitude of avoiding the negative and instead we see the aggregate effects of one man’s actions uplifting the society which surrounds him. The style may be different to that of the aforementioned ‘comedic’ type of adverts, but the messages remain the same. We see a singular man do minor actions which help society at a much larger scale.

This sits in sharp contrast to the types of adverts that are commonly seen in the UK. Most life insurance adverts are reductive. We see some random adult sat at the dining table talking to a suspiciously non-Indian call centre worker about being a non-smoker and the cost of insurance for a newly parented couple.

Above all else, what is propagated is a certain cultural attitude that is reflected within the nation. Generally speaking, this can be summarised as being that of Greng Jai (เกรงใจ). In short, Greng Jai means to be kind and considerate. This, in part, plays in the stereotype of being friendly and smiley in nature. This itself has many different problems which I will talk about in future articles.

However, the nature of Greng Jai, when played out in the role of advertising, presents the core functional difference. When negative and positive messages are presented, it is the positive messages which most effectively conveys the core message of the advertisement. Our ability to address certain issues need not be simplified nor brutalised.

In summary, the potential to learn from how various countries from around the world and how they spread, and promote certain messages to the population at large, remains important. Additionally, it remains important to develop a deeper understanding of how other nations handle themselves when presented with certain issues. 


Photo Credit.

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