Liberalism and Planned Obsolescence | Robert Masterson

Virtually everyone at some point has complained about how their supposedly state-of-the-art phone, tablet, laptop, or computer doesn’t seem quite so cutting-edge when it either refuses to work properly or ceases to function entirely after a disappointingly brief period of time. This is not merely the grumblings of aggravated customers, but a consequence of “planned obsolescence.” The term dates back to the Great Depression, coined by Bernard London in his 1932 paper Ending the Depression Through Planned Obsolescence, but a practically concise definition comes courtesy of Jeremy Bulow as “the production of goods with uneconomically short useful lives so that customers will have to make repeat purchases.”[1] Despite being an acknowledged (and in some cases encouraged) practice, it is still condemned; both Apple and Samsung have faced legal action on multiple occasions for introducing software updates which actively hinder the performance of older devices. In the face of all this, planned obsolescence isn’t going anywhere so long as there is technology, nor does anyone expect it to. It is, as death and taxes are, one of the few certainties of life.

As the title of this essay suggests, I do not intend to delve any further into the technological or economic ethics of planned obsolescence. Interesting as they may be, I want to focus on how the concept appears in a political context; more specifically, in liberalism.

One of the core tenets of liberalism is a belief in the “Whig interpretation of history.” In his critique of the approach, aptly titled The Whig Interpretation of History, Herbert Butterfield outlined the Whig disposition as being liable to “praise revolutions provided they have been successful, to emphasize certain principles of progress in the past and to produce a story which is the ratification if not the glorification of the present.”[2] To boil it down, it is the belief that history is a continuous march of progress, with each successive step freer and more enlightened than the last. A Whiggish liberal is dangerously optimistic in their opinion that history has led to the present being the greatest social, economic, and political circumstances one could hitherto be born into. More dangerous still is their restlessness, for as good as the present may be, it cannot rest on its laurels and must make haste in progressing even further such that the future will be even better. The pinnacle of human development lasts as long as a microwave cooking a spoon, receiving for its valiant effort little other than sparks, fire, and irreparable damage resulting in its subsequent replacement.

The unrepentant Whiggery of the modern world has prompted scholars of the Traditionalist School of philosophy to label it an aberration amongst all other societies, as the first which does not assign any inherent value to, or more accurately, openly detests, perennial wisdom (timeless knowledge passed down through generations) and abstract metaphysical truths. In the words of René Guénon, “the most conspicuous feature of the modern period [is its] need for ceaseless agitation, for unending change, and for ever-increasing speed.”[3] Quite literally, nothing is sacred. One of the primary causes of this is that modernity, defined by its liberalism, is materialist, and believes that anything and everything can and should be explained rationally and scientifically within the physical world. The immaterial and the spiritual are disregarded as irrational, outmoded and unjustifiable; it is, as Max Weber says, “disenchanted.”

To understand this further, we must consider Plato’s conceptions of the two distinct natures of the spiritual and the material/physical world, “being” and “becoming” respectively. Being is constant and axiomatic, characterised by abstract ideas, timeless truths and stability. Becoming on the other hand, as the nature of the physical world, reflects the malleability of its inhabitants and exists in an endless state of flux. Consider your first car, it will alter with time, the bodywork might rust and you may need new parts for it, and indeed it may eventually be handed on to a new owner or even scrapped entirely. Regardless of what changes physically, its first car status can never be separated from it, not even when you no longer own it or it’s recycled into a fridge, for it will always hold a metaphysical character on a plane beyond the material.

Julius Evola, another Traditionalist scholar, succinctly defined a Traditional society as one where the “inferior realm” of becoming is subservient to the “superior realm” of being, such that the inherent instability of the former is tempered by orientation to a higher spiritual purpose through deference to the latter.[4] A society of liberalism is unsurprisingly not Traditional, lacking any interest in the principles of being, and is instead an unconstrained force of pure becoming. Perhaps rather than disinterest, we can more accurately characterise the liberal disposition towards being as hostile. After all, it constitutes the “customs” which one of classical liberalism’s greatest philosophers, John Stuart Mill, regarded as “despotic” and a “hindrance to human development.”[5] Anything which is perennial, traditional, or spiritual is deleterious to the march of progress unless it can either justify its existence within the narrow rubric of liberal rationalism, or abandon its traditional reference points and serve new masters. With this mindset, your first car doesn’t represent anything to do with the sense of both liberation and responsibility that comes with being able to transport yourself, it is simply a lump of metal to tide you over until you can get a more expensive lump of metal.

Of course, I do not advocate keeping a car until it falls to pieces, it is simply a metaphor for considering the abstract significance of things which may be obscured by their physical characteristics. In the real world, the stakes are much higher, where we aren’t just talking about old cars but long-standing cultural structures, community values and particularisms, and other such social authorities that fall victim to the ravenous hunger of liberal progressivism.

The consequence of this, as with all things telluric, material, or designed by human effort, is impermanence. Without reference to and deliberate denigration of being, ideas, concepts and structures formed within the liberal system have no permanent meaning; they are as fickle as the humans who constructed them. Roger Scruton eloquently surmised this conundrum when lambasting what he called the “religion of Rights”, whereby human rights, or indeed any concepts of becoming (without spiritual reference, or to being) are defined by subjective “moral opinions” and “legal precepts.” Indeed “if you ask what rights are human or fundamental you get a different answer depending whom you ask.”[6] I would further add the proviso of when you ask, as a liberal of any given period appears to their successors as at best outdated or at worst reactionary. Plucking a liberal from 1961, 1981, 2001, and 2021, and sitting them around a table to discuss their beliefs would result in very little agreement. They may concur on non-descript notions of “freedom” and “equality”, but they would struggle to find congregate over a common understanding of them.

To surmise, any idea, concept or structure that exists within or is a product of liberalism is innately short-lived, as the ceaseless agitation of becoming necessitates its destruction in order to maintain the pace of the march of progress. But Actual people, regardless of how progressive or rational they claim to be, rarely keep up with this speed. They tend to follow Robert Conquest’s first law of politics: “everyone is conservative about what he knows best.”[7] People are naturally defensive of the familiar; just as an aging iPhone slows down with time or when there’s a new update it can’t quite cope with, so too will liberals who fail to adapt to changing circumstances. Sadly for them, the progressive thirst of liberalism requires constant refreshment of eager foot-soldiers if its current flock cannot keep up, unafraid to put down any fallen comrades if they prove a liability, no matter how loyal or consequential they may have once been. Less, as Isaac Newton famously wrote, “standing on the shoulders of giants”, more “relentlessly slaying giants and standing on a pile of their fallen corpses”, which as far as I’m aware no one would ever outright admit to.

You don’t have to look particularly far to find recent examples of this. In the 1960s and 70s, John Cleese pioneered antinomian satire such as Monty Python and Fawlty Towers, specifically mocking religious and British sensibilities. Now, in response to his assertion that cultural and ethnic changes have rendered London “no longer English”, he is derided for being stuffy and racist. Indeed, Ken Livingstone, Boris Johnson, and Sadiq Khan, the three progressive men (in their own unique ways) who have served as Mayor of London since its establishment in 2000, lined up on separate occasions to attack Cleese, with Khan suggesting that the comments made him “sound like he’s in character as Basil Fawlty.”[8] There is certainly a poetic irony in becoming the very thing you once satirised, or perhaps elegiac for the liberals who dug their own graves by tearing down the system, only to become the system and therefore a target of that same abuse at the hands of others.

Another example is George Galloway, a staunch socialist, pro-Palestinian, and unbending opponent of capitalism, war, and Tony Blair. Since 2016 however, he has come under fire from fellow leftists for supporting Brexit (notably, something that was their domain in the halcyon days of Tony Benn, Michael Foot, and Peter Shore) and for attacking woke liberal politics. Other fallen progressives [9] include J. K. Rowling and Germaine Greer, feminists who went “full Karen” by virtue of being TERFs, and Richard Dawkins, one of New Atheism’s four horsemen, who was stripped of his Humanist of the Year award for similar anti-Trans sentiments. All of these people are progressives, either of the liberal or socialist variety, the difference matters little, but their fall from grace in the eyes of their fellow progressives demonstrates the inevitable obsolescence innate to their belief system. How long will it be until the fully updated progressives of 2021 are replaced by a newer model?

On a broader scale, we can think of it in terms of generational divides regarding social attitudes, where the boomers and Generation X are often characterised as the conservatives pitted against the liberal millennials and Generation Z. Yet during the childhood of the boomers, the United Nations was established and adopted the Universal Declaration of Human Rights, and when they hit adolescence and early adulthood the sexual revolution had begun, with birth control widespread and both homosexuality and abortion legalised. Generation X culture emerged when all this was fully formed, and rebelled against utopian boomer ideals and values in the shape of punk rock, the New Romantics, and mass consumerism. If the boomers were, and still are, ceaselessly optimistic, Generation X on the other hand are tiringly cynical. This trend predictably continued, millennials rebelled against Generation X and Generation Z rebelled against millennials. All of them had their progressive shibboleths, and all of them were made obsolete by their successors. To a liberal Gen Zer in 2021, it seems unthinkable that will one day be the crusty boomer, but Generation Alpha will no doubt disagree.

Since 2010, Apple’s revolutionary iPad has had 21 models, but the current could only look on in awe at the sheer number of different versions of progressive which have been churned out since the age of Enlightenment. As an object, the iPad has no choice in the matter. Tech moves fast, and its creators build it with the full knowledge it will be supplanted as the zenith of Apple’s capabilities within two years or less. The progressives on the other hand are inadvertently supportive of their inevitable obsolescence. Just as they were eager not to let the supremacy of their ancestors’ ideas linger for too long, lest the insatiable agitation of Whiggery be halted for a moment, their successors hold an identical opinion of them. Their imperfect human sluggishness will leave them consigned to the dustbin of history, piled in with both the traditionalism they so detested as well as the triumphs of liberalism that didn’t quite get with the times once they were accepted as given. Like Ozymandias, who stood tall over the domain of his glory, they too are consigned to a slow burial courtesy of the sands of time.

As much as planned obsolescence is a regrettable part of modern technology, so too is it an inescapable component of liberalism. Any idea, concept, or structure can only last for a given time period before it is torn down or has its nature drastically altered beyond recognition to stop it forming into a new despotic custom. Without reference to being, the world and its products are left purely in the hands of mankind. Defined by caprice, “freedom”, “equality”, or “democracy” can be given just as quickly as they can be taken, with little justification required other than the existing definition requiring amendment. Who decides the new meaning? And what happens to those who defend the existing one? Irrelevant, for one day both will be relics, and so too shall the ones that follow it. What happens when there is no more progress to be made? Impossible to say for certain, but if we are to take example from nature, a tornado once dissipated leaves behind only eerie silence and a trail of destruction, from which the only answer is to rebuild.


[1] Jeremy Bulow, ‘An Economic Theory of Planned Obsolescence’, The Quarterly Journal of Economics, Vol. 101, No. 4, pp. 729-749, 1986, p. 729

[2] Hebert Butterfield, The Whig Interpretation of History (New York: W. W. Norton & Company Inc., 1965), p. v

[3] René Guénon, The Crisis of the Modern World (Hillsdale: Sophia Perrenis, 2001), p. 38

[4] Julius Evola, Revolt Against the Modern World (Rochester: Inner Traditions, 1995), p. 3. The capitalisation of the ‘T’ in Traditional is used to specifically denote a society based on transcendental spiritualism.

[5] John Stuart Mill, On Liberty (London: Longman, Green, Longman, Roberts & Green, 1864), p. 126

[6] Roger Scruton, ‘The Religion of Rights’, BBC Radio 4, September 1st 2017, Transcript available at:, p. 2

[7] John Derbyshire, ‘Conquest’s Laws’, National Review, June 25th 2003, Available at:

[8] Aamna Mohdin and Mattha Busby, ‘John Cleese criticised for saying London no longer an English city’, The Guardian, June 29th 2019, Available at:

[9] In this context, the term “progressive” is used interchangeably to denote either a liberal or socialist. Despite their differences elsewhere, there is rarely any point of contention over the issues covered here. However, when referring to the political system dominant in the Western world, it is more accurate to specifically refer to it as “liberalism.”

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