Top 5 Disruptive Technologies of 2020 | Artur Meyster
Tech has changed everything. It has changed the way we order food, the way we engage with others, the way we work, and the way we buy and sell things. Among the fastest-growing distributive technologies are web development, web design, mobile optimization, e-commerce, and social media. Let’s take a closer look at these technology disciplines and how they are changing the world we live in.
Web development is the process of programming how a website functions. This can be quite coding intensive work as there are lots of scenarios of how users might interact with the website. All of these possible scenarios need to be accounted for in the programming.
This is the programming that runs “behind the screen” if you will. It is the programming that is coordinating every response from the website as the user clicks through each page. It is also the programming that dictates how automated features will work. This can include simple automation like a contact form popping up as you scroll past a certain point on the landing page.
Automated web development can also include Artificial Intelligence-powered chatbots. These chatbots need to be programmed for a large number of possible questions and comments made by the visitor. Even if it is clear that these chatbots are automated, and therefore not a human, their programming needs to be as dialed in as possible so they appear human.
Web design is the front end development that controls what a user actually sees on the screen. This includes all of the text and graphics. These need to be thoughtfully laid out so that they flow well. A well-designed landing page flows naturally, giving the right information at the right time. Well-designed web pages are much more likely to generate leads.
Web designers typically have to be more than just design-oriented. They are often not only in charge of the website design, but the text and graphic implementation as well. So a good web designer is also a good writer, photographer, and film editor.
Many businesses have come to rely on web development and web design as inbound lead generators. Qualified inbound leads are an excellent way to boost revenue. This is why so many large and small businesses hire digital marketing firms to build them a solid website that looks and functions well.
Mobile Development is essential in today’s world. More is done on mobile devices these days than is done on actual desktops. Tablets like the iPad, and Android-powered laptops like Google Chromebooks are becoming incredibly advanced. The smartphones we all carry at all times are 100 times more powerful than the first desktop computers that emerged in the 1980s.
Many mobile apps companies offer a free and a paid version of their product. Most people do not want to pay the price that allows them to unlock ad-free service. This has turned media players like Youtube, Spotify, and Pandora into the next generation advertisement areas.
More and more people are turning to the “cord-cutting” trend, ditching their cable TV contracts and watching everything through streaming services. This has greatly cut into the available commercial audience for companies to advertise their products to. Because of this, many companies have turned their advertising efforts elsewhere. Specifically, they have taken out new ad space on the media companies just mentioned, as well as banner ads on popular mobile apps.
As was said at the beginning of this article, technology has changed everything we do. This includes how we buy and sell things.
Major online retailers like Amazon offer everything from toothbrushes to flat-screen TVs and even grocery delivery. All of this is delivered to your door in just two days through their prime service.
Amazon has almost single-handedly changed the game for brick-and-mortar businesses around the world. If you aren’t selling your product online, chances are that your competitors are. Luckily, setting up an online marketplace isn’t all that difficult. If you hire a digital marketing firm to build your company’s website, there is a good chance that they offer e-commerce implementation.
Social media is another major disruptive technology. We are in the age of constant updates, and 24/7 news. Social media has been the driving force in the gilded age of technology and information. There is perhaps no greater marketing tool than social media. Done correctly, you can build a large following of your target audience. This will allow you to put your product before them, at all hours. This will certainly help drive revenue for your company.