Since Elon Musk’s purchase of X, Anglophonic media has been under increased pressure to reform. His self-proclaimed empowerment of “Citizen Journalism” is becoming difficult for the mainstream to ignore. Through algorithmic changes that suppress the liberal voices that have dominated for so long, and boost accounts loosely but best described as “anti-woke”, the discourse of the “Global Townhall” is changing. Musk’s commitment to efficiency privileges interactions over anything else, meaning high impact, low complexity is the currency of the day. 

For the mainstream, this is challenging: audiences are organisms, they are found, cultivated and pruned by publications; the less they are a known quantity the harder it is to write for them. Most of us possess multiple social medias meaning multiple algorithms, there are more “content” outlets than ever before, and a bottomless pit of data being bought and sold. What were once “audiences” are now millions of individuals, simultaneously a part of as many groups, being groomed into consumers from as many directions. In short, much of what is published in the mainstream is based on presuppositions, both major and minor, that no longer exist. 

To remedy this discrepancy, the journalistic “plays” commonly used by the British commentariat must be abandoned. Providing interesting twists on pre-existing answers (I’m paraphrasing the FT’s Janan Ganesh) is not good enough when the questions being asked are not set. The risible construction of “identify a specific issue, universalise it, and then deem it intractable, unanswerable and requiring vague consideration” must go because as the post-war consensus collapses almost everything is up for debate. The practice of articulating a specific consequence of a certain dynamic, e.g. mass immigration, while not admitting the dynamic exists, and presenting the consequence as a driver of outcomes rather than what it is—that is, a consequence—must go as it prevents real discussion. The world is less constrained than it has been for a long time, the long twentieth century is over, globalisation is in retreat and liberalism is on the rocks. Journalists need not twist the same lines of argument to keep things interesting, they must find new facts. 

To see what makes an impact we must look to X. 

The story of Springfield, Ohio, which in early September 2024 was struck by an influx of Haitians – most likely with TPS (Temporary Protected Status) – said by inhabitants to be eating local animals, serves as an example. To this day if you google it, you will find a page of articles condescendingly informing you it didn’t happen, apart from the Telegraph. Except it did happen (albeit with clarifications), the story was broken on X (albeit amid a flurry of less reliable, engagement-farming posts), and it was an important factor in swinging the vote for Trump; it provided him with an opportunity to clarify and articulate his stance on immigration. It turned the ‘spirit’ of 2016 into policy.

The issue of the Mirpuri rape gangs re-entering the discourse at the beginning of the year is another. Few knew the full extent of the ongoing horror because (for the most part) journalists have historically omitted the specifics of the atrocity. However, during the weeks that Elon Musk had an excerpt of one of the court transcripts pinned to his X profile, people were very aware of the depravity that had occurred. Brits’ revulsion at ourselves combined with pressure from America forced us to come to terms what the rape gangs are: our Chernobyl—the rot at the heart of Britain—and total inditement of the post-war project. We were forced to see ourselves as others see us.

The micro-trends of the Westminster sphere are another. The fissuring of Reform, a party that consistently polls as highly as Labour, took place on X and was provoked by Rupert Lowe’s popularity and success on it. The Trump regime’s distancing themselves from Farage was first alluded to on X and can only really be understood through X as that’s where each does most of its talking. Most importantly, the new and controversial topics entering the media-sphere—the Motability scandal, the two-tier justice system, the demography of who receives state resources, and the emergence of MPs who campaign and win solely on their co-ethnics’ support—are all drawn from a pre-existing discourse on X. 

The online and offline worlds are merging. This is a fact. What will life look like as events online further impinge offline, how will journalists react? 

When confronted by Trump’s tariffs, a policy thought by many to be consigned to the past, journalists were forced to respond, but here in Britain new visions for our country are only just emerging. Labour have no reason for being in government, the Tory party doesn’t exist apart from Robert Jenrick, and Reform offers little more than anti-woke jibes—the norm has run out of road.

But on X there is a Dissident Right that has answers to the questions of the day and cares as much for the last millennia of British history as it does for the next. It looks to similar movements throughout Europe, all represented on X, who share the same concerns and similarly themed solutions. In fact, the true importance of X is its tabling of an Anglophonic consciousness, something that will come to dominate this century. 

All this cannot come too soon as the cratering of the mainstream’s ability to tell us what is happening in the world will only deepen. The termination of USAID was the destruction of a global patronage network that funded news outlets, journalists, NGOs, charities and more. Without it the liberal worldview we are so familiar with will be pushed significantly less. Redundancies have occurred from Politico to aid workers in Africa, liberal mouthpieces are no more. What’s now clear is just how much of the mainstream “discourse” is a confection, created by a small number of highly motivated people. Naturally this will only increase the public’s distrust of the media, but it also clears the ground for new voices to enter the fray, promising a further de-privileging of what manages to hang on. 

If journalists are to benefit from what their industry is experiencing, they must see it as a selection event. They must go out and find issues to investigate and investigate them. They must open their eyes to the currents of the world we live in and explore it, broadening their understanding of what is. Finally, they must stop repeating the platitudes of yesteryear. There is a huge opportunity for change, for journalists to ride out on their own and make a real impact on the world. Let’s hope they do.

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