Messages are important, and advertising is vital in conveying messages. I do not wish to dwell on the history of such activities, but when we think of advertising, we think of persuasion and attraction; luring the viewer towards the subject matter of said advertisement.
As a result, we (sadly) have advertising on television (as if televisions weren’t bad enough). In the past, iconic adverts have included gorillas playing the drums or memorable lines from Hastings Direct. Have they ever changed anything or produced anything substantial within the UK? I would argue no, not really.
Typically, in the West, government and private business messages on social issues tend to be negative. We see adverts of smokers with cancerous growths and drink driving victims. The ‘world of you’ is incomplete without a specific item and you need it to become complete. The shock factor of such messages intends to make the audience fearful of the consequences of such behaviours.
Additionally, Western adverts which touch on important issues comes across as painfully inauthentic, superficial, and twee. This is likely compounded by a heightened awareness of forcing major issues into such a short space of time for televisions. I assume this is because such adverts are made not for the viewers but for the creators themselves, mirroring most modern media in recent years.
In contrast, one country has used a different means of spreading its message, utilising comedy and the heartfelt. Although funny adverts exist all over the world (most notoriously in Japan), it is the health adverts found in Thailand which do the most wonders.
This being all being said, what has any of this got to do with Thailand its own adverts? Thailand has problems with alcohol, it ranks among the highest in the world and the highest within Asia. Britain has alcohol problems too, all of which have their own effects and subsequent advertising campaigns. What is interesting is how both nations advertise differently to their respective populations. Thai adverts tend to be more friendly, less intense and hit home for the audience. All these things considered, I’m of the view that they’re more effective than UK adverts.
Perhaps the most famous Thai advert is this anti-drinking advert, found here. What is the most interesting is that it is weirdly powerful in nature. We see an individual go from being a alcohol-induced wreck to becoming a functioning member of society in the space of a minute.
It is done in a funny yet logically coherent way. There is no great shock value, no negativity, it is all laid out for the viewer to understand and enjoy. Moreover, the greater emphasis on becoming productive, not just for yourself nor your family, but most importantly your nation. The time you spend drinking could be used to tackle the issues facing your life and getting ahead of things. These actions aggregate into a big societal change occurring; a change occurring from one action.
Contrast this to the harsh and brutal actions taken in UK television adverts regarding alcoholism and related issues. We see botched and broken bodies that shock daytime viewers, yet none of them seem to be memorable or affect us in a long-lasting and meaningful way. There is no positive message nor spin that can be used to reach further to the viewers. In short, what this shows is that of the major cultural divide between how both nations approach not just raising awareness of such issues, but what can be done about it.
Another good example which evokes the heartfelt can be found within this life insurance advert. Again, we see this attitude of avoiding the negative and instead we see the aggregate effects of one man’s actions uplifting the society which surrounds him. The style may be different to that of the aforementioned ‘comedic’ type of adverts, but the messages remain the same. We see a singular man do minor actions which help society at a much larger scale.
This sits in sharp contrast to the types of adverts that are commonly seen in the UK. Most life insurance adverts are reductive. We see some random adult sat at the dining table talking to a suspiciously non-Indian call centre worker about being a non-smoker and the cost of insurance for a newly parented couple.
Above all else, what is propagated is a certain cultural attitude that is reflected within the nation. Generally speaking, this can be summarised as being that of Greng Jai (เกรงใจ). In short, Greng Jai means to be kind and considerate. This, in part, plays in the stereotype of being friendly and smiley in nature. This itself has many different problems which I will talk about in future articles.
However, the nature of Greng Jai, when played out in the role of advertising, presents the core functional difference. When negative and positive messages are presented, it is the positive messages which most effectively conveys the core message of the advertisement. Our ability to address certain issues need not be simplified nor brutalised.
In summary, the potential to learn from how various countries from around the world and how they spread, and promote certain messages to the population at large, remains important. Additionally, it remains important to develop a deeper understanding of how other nations handle themselves when presented with certain issues.
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Oligarchic Oafs
British cultural critics, in my opinion, suffer from an insularity which prevents them from connecting the events of their own country to any wider patterns of civilisation. This is truest for those who are the most correct with their criticisms. Take for example Theodore Dalrymple, whose 1998 article Uncouth Chic in the City Journal was prophetic in diagnosing a distinctly British pathology. I give a lengthy quote to showcase the depth of his description:
“The signs — both large and small — of the reversal in the flow of aspiration are everywhere. Recently, a member of the royal family, a granddaughter of the queen, had a metal stud inserted into her tongue and proudly displayed it to the press. (…) Middle-class girls now consider it chic to sport a tattoo — another underclass fashion, as a visit to any British prison will swiftly establish. (…) Advertising now glamorizes the underclass way of life and its attitude toward the world. Stella Tennant, one of Britain’s most famous models and herself of aristocratic birth, has adopted almost as a trademark the stance and facial expression of general dumb hostility to everything and everybody that is characteristic of so many of my underclass patients.”
Dalrymple lays the blame for this “uncouth chic” on moral relativism: “… since nothing is better and nothing is worse, the worse is better because it is more demotic.” This much may be true, but it sidesteps an important matter. There’s an area where the British remain elitists: money. Whatever relativism now reigns upon our morality, it has areas of preferred emphasis. With manners we are relativists, but with cash we are a nation of absolutists who think being rich is better than being poor. Indeed, the very need to transform the uncouth into a type of chic (a word meaning sophisticated and fashionable) betrays such a mindset. Nobody is demanding unfashionable uncouth trash.
To be an elitist about your wallet and a vulgarian about your manners. I wager this combination isn’t accidental but vital. The latter flows from the former.
The Greek philosopher Aristotle, who defines a lot of things near-finally, defines an oligarch as someone who is both wealthy and has a wealth-based idea of goodness. That is, an oligarch isn’t just rich; he thinks being rich is identical with being good. This is why he thinks only the rich should hold political office, for example. So, it’s not that money is the root of all evil and the rich the wickedest. The one who has his character in order only benefits the more money he has, because he understands money as a tool for acquiring other goods. The oligarch grasps for money like an idolum and hates anybody who doesn’t have it.
But why does the oligarch think this? Hasn’t he observed all the good poor people in the world? Is he blind to the honest pauper? Aristotle’s answer is simple: the oligarch thinks money equals goodness because he thinks living well is gorging every appetite with no limit. “For where enjoyment consists in excess, men look for that skill that produces the excess that is enjoyed”[ii]. In other words, if the good of life is endless pleasure, and endless pleasure needs endless money to buy it, the good of life requires endless money. Those without money are unable to get endless pleasure, so the oligarch looks down on their lives as inferior.
The collection of norms we call “etiquette” or “manners” have emerged organically over a long period. Some are obviously arbitrary or meant to exclude people unjustly (the outmoded and snobbish dress code of “no brown in town” comes to mind). But a great many are there to limit personal behaviour, to channel action into a disciplined pattern.
Why chew with your mouth closed? Because it shows consideration for your fellow diners. Why take small bites? Because it controls you to eat at a healthy pace. Why not deliberately get drunk? To not impair your reason. Why avoid constant use of foul language? To show that your mind dwells on higher things than bodily functions. In all these there’s a standard of excellence, mental or physical, drilled into the person through control of their actions.
It’s a principle properly summarised in a line from Confucius: “Therefore the instructive and transforming power of ceremonies is subtle; they stop depravity before it has taken form, causing men daily to move towards what is good, and keep themselves farther apart from guilt, without being themselves conscious of it.”.
Is there then any reason for an oligarch to cultivate manners? I think none of weight. An oligarch might make a show of good manners, if he thinks this displays wealth. But once the cultural association of money with good manners is gone, he’ll stop this act. An oligarch who sees money as the means to swelling himself with pleasure actually has an incentive not to cultivate manners. Why would he cultivate something designed to limit his appetites? If the purpose of eating is to shovel as much food into your mouth as possible, and not to nourish yourself, then you can dispense with the cutlery, even possibly the plate.
But this leads to a further thought. Money for its own sake is necessarily vulgar because any constraint on it points to a standard other than pleasure. If we accept that the manners and etiquette we call aristocratic have developed over time as a way of disciplining wealth into excellence, then an oligarchy engorged on pleasure must reject them. Rather, manners that the underclass have adopted out of lack of correction or poverty now become the fascinations of the rich. A poor man wears ragged jeans because he can’t afford anything else. An oligarch wears designer torn jeans because money compels him to wear whatever he wants however he likes it. The expression of “general dumb hostility” which Dalrymple notes, may have been born from the Hobbesian nightmare of a slum; but for an oligarch, it’s the hostility of wealth to any external correction.
In an oligarchic society the top and bottom begin to resemble each other in customs even as they drift apart in income, and even as the top despises the bottom. We may explain the vulgarity of British elites in terms of class guilt, demoralisation, or political posturing. But the issue remains that love of gold doesn’t protect you from barbarism. It’s the passion that unites the highest emperor with the coarsest bandit.
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Ride (read) or Die: 2023 Book Report (Part I)
Following on from last year’s experiment of attempting to read at least 10 pages of a book a day to increase my reading, I found it thoroughly enjoyable and wished to continue my reading journey in 2023. About halfway through last year, a friend of mine suggested to me that the 10 pages target could be detrimental to my overall reading, as it would encourage me to simply put the book down after just 10 pages (something I later realised it was doing). This year, I chose to do away with the 10 pages target and have decided to just make a pledge to read every day. In the first week of the year, I have already read considerably faster than last year, so I think perhaps my friend was on to something.
I also realised, reading back on last years review scores, that I was a very generous reviewer. I think this was because I did not have enough experience to know what made a book good or bad. I hope that my reviews can be more reflective of the overall reading experience this year.
Book 1: Brave New World by Aldous Huxley
Read from: 01/01/2023 to 08/01/2023
Rating: 4/5
When I was about 12 years old, I read 1984. Perhaps a bit too young to fully grasp the meaning of the book, I was still obsessed by it. I fell in love the ‘alternative history’ genre, which is why I am so surprised that I did not read this book sooner. Aldous Huxley’s ‘Brave New World’ gave me a great deal of nostalgia for my younger reading days. It brought back that same feeling of intrigue and dread which I had felt whilst reading Orwell’s work.
The book is set in the distant future, about 600 years after Henry Ford developed the assembly line and mass production. Ford is revered as a sort of semi-deity amongst the population, who regularly use his name instead of ‘God’. A society which praises stability and predictability above all else, no one knows of passion or love, no one is born naturally (instead being birthed through artificial methods), and a rigorous caste system is enforced by making some people stupid, and some people clever during the artificial birth process – alphas sit at the top, and epsilons at the very bottom. Children are ‘conditioned’ to be extremely comfortable with the roles they have been given in life, and to actively avoid intermingling and seeking activities the controllers of the world deem wrong. Sex is easily acquired, and children are encouraged to engage in ‘erotic activities’ with each other from a very early age. People live shorter but considerably happier lives with little to no unpleasant experiences, and regularly take ‘soma’, a near perfect drug with no hangover or negative side effects.
One of the main characters of the book, Bernard Marx, is a misfit. A designated Alpha, he is considerably shorter than his peers, and has been marked out because of this (as shortness is linked to being a member of a lower caste). He doesn’t understand why he is unhappy with the system around him, but he feels uneasy about it. For example, he has a strong attraction to another alpha, Lenina Crowne, but doesn’t understand why. He is skirting along the fringes of ideas like monogamy and chastity but can’t quite explain why he would want this.
Bernard takes Lenina to a ‘Savage Reserve’ (an area designated as not worth developing), and accidentally meets with a man called John who, through no fault of his own, has been stuck on this savage reservation, with the actual savages, since birth. Bernard takes the savage back to civilisation to attempt to learn more from him and his strange ideas about love, modesty, romance, and passion.
I really enjoyed the literary devices employed by Huxley in the book. His writing style is straight forward and relatively easy to follow. Sometimes it felt a bit too straight forward, however, with only one predictable twist and an ending which felt a bit flat and unexciting. Still, however, it was a pleasant read which conveyed the stories message (that a world free from want and sacrifice is not necessarily a good one) in a way that was subtle and very interesting. Overall, a book that I would thoroughly recommend.
Book 2: Storm of Steel by Ernst Junger
Read from: 08/01/2023 to 14/02/2023
Rating: 5/5
This book was given to me by a very good friend. He had, by some miracle, found this 1941 copy in a second-hand bookshop. Knowing that I was desperate to get my hands on an original translation copy of Storm of Steel before I had sullied myself by reading a more contemporary translation, he bought it for me to read.
What a superb book. What a fascinating read. Ernst Junger takes us on an incredible journey through his experiences in the first world war as a young officer in the German army with immense attention to detail and a spectacular writing ability. Alongside his more general accounts of the fighting, Ernst interweaves his own thoughts on the state of warfare, the reasoning behind conflict, and the virtue in soldiering. Ernst does not shy away from declaring that taking part in the first world war was one of the most foundational and important experiences of his life. He seems to have genuinely enjoyed his time as a soldier and was sincerely disappointed at Germany’s surrender. His rationale behind these beliefs are interesting, and he goes in to great detail to explain his personal philosophy around conflict, and why he believes that soldiering is inherently a good thing.
Not only does Ernst make haste to convince you of the benefits of being a soldier, but he also goes into detail to describe what makes a good person, or more specifically, a good man. Ernst talks a lot of honour, courage, and honesty in his writing. He speaks of his enemies, the English and French, in high esteem, and tells the reader that he tried to keep his own men in good standards. He discusses the importance of valour and of dying with courage (he himself never surrendered and was wounded multiple times). His philosophy on this is very interesting and has been a very jarring counter to the mainstream ‘war is bad’ angle that is taken by other accounts of World War One.
The general structure of the book is good. Ernst tries to remain as consistent as possible with his timing and pacing. However, due to the nature of a book about a war, it is not always possible to keep pacing at a consistent rate. This is understandable and does not detract from the book. Just be aware that there are moments when nothing is happening which are suddenly punctuated by moments in which everything seems to be happening.
I would thoroughly recommend this book to anyone interested in the first world war. It has been an exciting and amazing read which has proven to be a favourite of the year so far. Thank you again to my friend Andrew for buying it for me, I appreciate it very much.
Book 3: The Metamorphosis by Franz Kafka
Read from: 14/02/2023 to 19/02/2023
Rating: 3/5
I only know about this book from various niche references and jokes on twitter. I assume this is one of those books that is compulsory for American High School students to read (as they seem to be the type most frequently discussing it online and in the review sections). The concept of the story interested me – a man becoming a bug, how absurd? But I really had no bias going into this book. I normally understand at least a little bit about the books I am reading before I read them, but I had absolutely no clue what I was getting into when I read this.
Kafka is known for his absurdist and transformative pieces of work, and I can understand why this short story has become his most famous. The book focusses on the story of Gregor Samsa, a travelling salesman who wakes up one morning to discover he has transformed into a giant bug. You would assume at this point that more context would be given, but no. Kafka doesn’t supply us with anything else – only the knowledge that Gregor is now a bug and must live as a bug. Being the sole breadwinner for his parents and sister, his metamorphosis causes immediate problems for all of them, and forces his relatives to actually go out and find work in order to support themselves for a change. All while this is happening, Gregor is stuck at home and simply crawls around, as a bug would. Gregor becomes completely dehumanised whilst his family struggle and cope with their new situation, eventually not even being referred to as ‘Gregor’ but simply as a monster.
The book’s theme is heavily centred on the idea of dehumanisation and alienation. Gregor is beloved and revered by his parents and sister because he earns a very good salary and keeps them well. As soon as he is no longer able to do that (Kafka using the transformation into a bug as a metaphor for ‘becoming useless’) his family still care for him but grow to despise him as they are forced to take up all of the work that he once did to support them. His family, however, do become stronger without him. Suddenly forced into the ‘real world’ again matures them all. His father takes up a respectable job and literally becomes stronger and healthier. His sister matures and develops into a ‘full woman’, and his mother is able to cope with the grief and stress of life at home again in a less pathetic way. Overall, the experience is not entirely bad for the family. Kafka is using this to reflect how dependence can make a person weak, and having the rug finally pulled from under them can improve their lot.
The book is extremely short and can be read in a few hours if you were really desperate to finish it. Kafka is know for his novellas and short stories, and this is no exception. Overall I liked the book but I felt no great connection to it. It was ‘fine’. I often found myself bored by it and couldn’t be bothered to continue reading. Kafka’s writing style is not my favourite in this piece of work. Overall I would recommend it (especially if you want to get the kudos for reading a classic novella in a short amount of time), but I would say that you shouldn’t expect something breath-taking, its an alright book. I hope the next few short stories I read of his are a bit more engaging.
Book 4: In the Penal Colony by Franz Kafka
Read from: 19/02/2023 to 19/02/2023
Rating: 4/5
I only own this book because my copy of ‘The Metamorphosis’ came with it as well (along with ‘The Judgement). Kafka’s stories are very short, so it makes sense that they would bundle them all together like this, and I am glad that I can get a few different stories all together in one book.
This story is a very narrow one. A nameless visitor to a nameless penal colony is being shown around a piece of equipment by a nameless officer whilst a nameless soldier and a nameless condemned man watch on. The officer goes on to explain that this piece of equipment is a torture and execution device which was created by the penal colony’s previous commandant who is now dead. The officer laments the condition of the machine and says that executions have become very unpopular after the commandant’s death, and he is the sole advocate for it now (with promises that a silent majority still agrees with him).
The officer is desperately excited to explain how the machine works in excruciating detail. He is extremely persistent in explaining to the visitor why it is so important and why it is an effective method of punishment.
The overall meaning of this book is difficult to grasp specifically, but can be read in different ways. It can be potentially read as a critique of totalitarianism, with the officer taking the law into his own hands and becoming a tyrant. The book can also be read as an analogy to the Old and New Testament (the old commandant being an analogy for God in the Old Testament and the new commandant being an analogy for God in the New Testament). Another common reading of the book is that it is a critique of carrying out acts which no longer have meaning or relevance to the bitter end – few people like the machine, so why does the officer continue to use it?
This book is very short and can be comfortably read in a day. I preferred this book to The Metamorphosis. I am not sure why, I just felt more inclined to want to read it. The flow of the story is more readable, and I found the characters and their plots more engaging, hence the 4 out of 5 star rating instead of a 3. If you’re looking for a short classic, I would recommend it.
Book 5: The Judgement: A Story for F. by Franz Kafka
Read from: 19/02/2023 to 20/02/2023
Rating: 4/5
Much like the previous book, I only read this because it was at the back of my copy of ‘The Metamorphosis’. This is a very short story, the shortest of the three that I have read so far. Owing to that, please don’t expect a long review as there is not a great deal to talk about.
The book is very narrow and focusses on only two main characters, a son and his father. The son is in the process of inviting his friend, who lives in Russia, to attend his wedding. His father, who is clearly senile and afraid of being forgotten by his son, has a very strange reaction to this – initially claiming he doesn’t know the Russian friend, before finally admitting that he does know him and then claiming that he, in fact, is a far better friend to the Russian than his son is.
It is difficult for me to explain this book more fully without giving too much away, as it is such a short story. But I do find it very odd. Kafka’s style of writing and his general themes continue to boggle and confuse me, but I am glad for this – it is quite refreshing to read things which are so absurd and strange.
The more I read his work, the more I become interested in Kafka. When I first started reading him, I was quite put off. I found his style very rough and difficult to ease in to. But, after getting more acquainted with his work, I’m actually starting to enjoy the lunacy. I have a much better grasp on what ‘Kafkaesque’ means now, and I would be more than happy to read more of his work in the future.
Overall, a good book which can be read in less than an hour. If you were interested in getting into Kafka, this is a good one to start with given its shortness. After doing some research, I also discovered that Kafka himself thought that this was one of his best pieces of work – yet another reason to read this if you wanted to ‘get into’ Kafka.
This is the first installment in a three-part series. Follow The Mallard for part two!
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Against the Rationalists
I had forgotten why I wrote ‘Against the Traditionalists’, and what it meant, so the following is an attempted self-interpretation; for that purpose, they are intended to be read together.
The Preface of Inquiry:
God hath broke a motley spear upon the lines of Rome,
When brothers Hermes masked afront Apollo’s golden throne.
The Aesthetics of Inquiry:
Metaphors we hold in mind, those scenes with their images and progressions, are of the fundamental sense that orders our perceptions and beliefs, and from which everything we create is sourced; for metaphors are dynamic and intuitive relations; and they emerge from the logic of the imagination—let us have faith that our logic is not cursed and disordered, in its severance from the Logos. The phenomenologists would be amply quoted here if they weren’t so mystical and confused—alas, one can never know which of the philosophers to settle with as they’re all so sensible, and they can never agree amongst themselves, forming warring schools that err to dogmatism since initiation—so it is to no surprise that ideologies are perused and possessed as garbs regalia, and for every man, their emperor’s new clothes.
If brevity is the soul of wit, then genius is the abbreviation of methodologies. Find the right method of inquiry, for the right moment: avoiding circumstantial particulars, preferring particular universals; even epistemic anarchist, Feyerabend, would prefer limited, periodical design to persistent, oceanic noise. One zetetic tool of threefold design, for your consideration, might be constituted thusly: axiomatic logistics—Parmenides’ Ladder, founded, stacked and climbed, with repeated steps that hold all the way; forensic tactics—Poe’s Purloined Letter, ontologically abstracted over to compare more general criteria; panoramic strategy—puzzling walnuts submerged and dissolved in Grothendieck’s Rising Sea, objects awash with the accumulated molecules of a general abstract theory. Yet, do not only stick your eye to tools, lest you become all technique, for art, in Borges, is but algebra, without its fire; and let not poor constructs be ready at hand, for the coming forth a temple-work, in Heidegger, sets up the world, while material perishes to equipment, and equipment to its singular use.
Letters of Fire and Sword:
A gallery of all sorts of shapes, and symbolic movements, exist naturally in cognition and language, and such a gallery has it’s typical forms—the line and circle, for example, are included in every shape-enthusiast’s favourites—though Frye identifies more complex images on offer, such as mountains, gardens, furnaces, and caves—and, most unforgettably, the crucifix of Jesus Christ. I’d write of the unique flavours of languages, such as their tendency to particular genres, to Sapir and Whorf’s pleasure, yet by method I must complete my first definition—now from shapes, their movement. The cinematographic plot of pleasing images adds another dimension to their enjoyment—moving metaphors, narrative poetry, being the most poetic; their popular display is sadly limited to mainly the thesislike development of a single heroic journey, less so the ambitious spiral scendancy, or, in the tendency of yours truly and Matt Groening, disjointed and ethereally timestuck episodes in a plain, imaginary void. The most beautiful scenes, often excluded, are a birth and rejoice, the catharsis of recognition, and the befalling ultimate tragedy and its revelation to universal comedy—these stories hold an aesthetic appeal for all audiences, and that’s a golden ticket for us storytellers.
If memory is the treasurehouse of the mind, then good literature is food for the soul. In the name of orthomolecular medicine, with the hopes that exercise and sleep are already accounted for, let your pantry be amply stocked and restocked with the usual bread and milk, with confectionary that’s disappeared afore next day, and with canned foods that seem forever to have existed—as for raw honey, a rarer purchase, when stored right it lasts a lifetime, and eversweet. I’m no stranger to the warnings against polyunsaturated fats by fringe health gurus, but I think I’ll take my recommendations from the more erudite masters of such matters; and I’m no stranger to new and unusual flavours, provided they’re not eaten to excess. The canonical food pyramid of Western medicine, in its anatomical display of appropriate portions, developed from extensive study and historical data, places the hearty reliables en masse at its foundations, and the unhealthiest consumables at the tiniest peak, so that we might be fully nourished and completed, while spared of the damage wreaked on our bodily constitution by sly treats of excess fats, sugars, and salt. Be rid of these nasty invaders, I say, that’d inflame with all sorts of disease; be full of good food, I say, that’d sharpen the body’s workers to good form. Mark the appropriateness of time and place when eating to the same measure; a diet is incomplete without fasting—let your gut some space to rest and think. And note the insufficiency of paper and ink as foodstuffs, and the immorality of treating friends like fast food—the sensibility of a metaphor must be conducive to The Good as well as The Beautiful, if it is to be akin to The True. Aside, it is the most miserable tragedy that, for all the meaty mindpower of medieval transcendental philosophy, they did not explore The Funny—for the Gospels end in good news, as does good comedy.
Bottom’s Dream:
Shakespeare—The Bard of whom, I confess, all I write is imitation of, for the simple fact I write in English—deserving, him not I, of all the haughtiest epithets and sobriquets that’d fall short of godhood, writes so beautifully of dreams in Midsummer’s Night’s, and yet even he could not do them justice when speaking through his Bottom—ha ha ha, delightful. “I have had a dream, past the wit of man to say what dream it was: man is but an ass, if he go about to expound this dream. Methought I was—there is no man who can tell what. Methought I was, —and methought I had, —but man is but a patched fool, if he will offer to say what methought I had. The eye of man hath not heard, the ear of man hath not seen, man’s hand is not able to taste, his tongue to conceive, nor his heart to report, what my dream was. I will get Peter Quince to write a ballad of this dream: it shall be called Bottom’s Dream, because it hath no bottom…”, Nick Bottom, from A Midsummer Night’s Dream. At the end of Act IV, Scene 1.
Intermission, The Royal Zoo:
A Prince and three Lords did walk in the garden, and they sauntered about for the day.
The soon-to-be-King became awfully bored and inquired what game they could play.
“Perhaps, Sire, it’d be best to prepare”, they said, “for life’s duties that approach”.
“It is proper to train for a life’s work”, said they, “lest that debts’ hunger encroach”.
“Consider the rats”, said the Money Lord, “how they scavenge and thrift for tomorrow”.
“For their wild life is grim, and tomorrow’s tomorrow, so take what you can, and borrow”.
“Consider the lions”, said the Warrior Lord, “how they prowl and sneak for a bite”.
“For the proud life is hearty, strong conquers weak, lamb shanks easiest sliced at night”.
“Wise, yet consider the spiders”, said the Scribe Lord, “for they outwit both lion and rat”.
“To scavenge is dirty and timely, and hunting so tiring, better cunning employed to entrap”.
The Prince, unsatisfied by his Lords, summoned a Squire to ask of him his opinion:
“Squire, what do you do, not yet enslaved by your profession, that maketh life fulfilling?”.
“I play with whom I play, and with whom I play are my neighbours, my friends”, said Squire.
For that, said The Prince, “I will live not like a beast”, “I will live like a man!”,
And three Lords became three furnaced in fire.
“Then I commended mirth, because a man hath no better thing under the sun, than to eat, and to drink, and to be merry: for that shall abide with him of his labour the days of his life, which God giveth him under the sun.”, Ecclesiastes 8:15, KJV. Amen.
The headstar by which we navigate, fellow Christians, is neither Athens nor Rome—it is Christ. “Be sure [Be careful; Watch; See] that no one ·leads you away [takes you captive; captivates you] with ·false [deceptive] and ·empty [worthless] teaching that is ·only human [according to human traditions], which comes from the ·ruling spirits [elemental spiritual forces (demons); or elementary teachings] of this world, and not from Christ.”, Colossians 2:8, EXB. Amen.
A Note on Opinion:
It is common sense, in our current times, that the most opinionated of us rule popular culture. Without a doubt, the casting, writing, directing, etc, of a major cinematic production project is decided in final cut by ‘the money’—so I speak not of the centrally-planned, market-compromised popular-media environment—but it is by the algorithm of the polemic dogmatist that metacultural opinions, of normative selection and ranking and structuring, are selected. One must be at the very least genius, or prideful, or insane, to have the character of spontaneously spouting opinions. It is an elusive, but firmly remembered anecdote that ordinary, healthy people are not politics-mad—ideologically lukewarm, at the very least. Consider the archetypical niche internet micro-celebrity: such posters are indifferent machines, accounts that express as autonomous idols, posting consistently the same branded factory gruel, and defended by their para-socialised followers over any faux pas, for providing the dry ground of profilicity when sailing the information sea. Idols’ dry land at sea, I say, are still but desert islands—houses built on sand. Now consider the archetypical subreddit: ignoring the top-ranking post of all time either satirising or politicising the subreddit, and the internal memes about happenings within the subreddit; even without the influence of marketing bots, the group produces opinions and norms over commercial products and expensive hobbies, and there is much shaming to new members who have not yet imitated and adopted group customs; essentially, they’re product-review-based fashion communities. Hence, the question follows: if knowledge is socially produced, then how can we distinguish between fashion and beauty—that is, in effect, the same as asking how, in trusting our gut, can we distinguish lust and love? How can we recognise a stranger? Concerning absolute knowledge, including matters of virtue and identity, truth is not pursued through passion’s inquiry, but divinely revealed. “Jesus said unto them, Verily, verily, I say unto you, Before Abraham was, I am.”, John 8:58, KJV. Amen.
A Note on Insanity:
It is common for romantic idealists to be as dogmatic as the harsh materialists they so criticise. All is matter! All is mind! One ought to read Kant methinks; recall Blake’s call to particularity: there needs be exceptions, clarifications, addendums, subclauses, minor provisions, explanatory notes, analytical commentary, critique, and reviews—orbiting companion to bold aphorism; Saturn’s ordered rings, to monocle Jupiter’s vortex eye, met in Neptune’s subtle glide. Otherwise, the frame is no other than that which is criticised: arch-dogmatism. If we’re to play, then let us play nicely; it is not for no reason that Plato so criticised the poets, for the plain assertions of verse do not explain themselves, and so are contrarywise to the pursuit of wisdom in a simple and subjectivist pride—selfishly asserting its rules as self-evident. Yet, they might be wedded, for truly there is no poetic profession without argumentative critics—no dialectic without dialogue. And so, if I must think well, and to accept those necessities, then questions of agency be most exhaustive nuts to crack. If all is matter, then all is circumstantial—If all is mind, then all is your fault; if all is reason, we’re bound by Urizen’s bronze—if all is passion, we’re windswept to fancy. Unanswered still, is the question of insanity. And even without insanity, what is right and what is wrong so eludes our wordy description. “So whoever knows the right thing to do and fails to do it, for him it is sin.”, James 4:17, KJV. Amen.
Endless curiosities might unravel onwards, so shortly I shall suggest a linguistic idealist metacritique of mine own, that: to make philosophy idealistic, or to naturalise the same, are but one common movement, merging disparate literatures representing minds, of the approach to total coherence of the human imagination; such that might mirror the modal actualism of Hegel, a novelist who was in following, and ahead of, the boundless footsteps of short story writer, Leibniz. To answer it most simply: for four Gospels, we have fourfold vision, so if one vision is insufficient, then two perspectives are too—all-binary contradiction is the workings of Hell, but paradox and aporia, is, as exposited by Nicholas Rescher and Brayton Polka, the truth of reality. This way we might properly weigh both agency and insanity, by taking the higher ground of knowledge and learning. Recall Jesus’ perfect meeting of the adulterer—when he saw the subject and not the sin.
A Note on Disability:
There is potential for profound beauty in the inexpressible imagination, such that would make language but ugly nuts and bolts, if it didn’t also follow that we cannot absolutely explicate language either. Then, it seems even if our words do not create the world, but are representations, we can still know and appreciate facets of reality without their full expression—our words construct models, or carve at the joints of the world, but the good and beautiful expression is true proof of God; to recognise truth is intuitive, perhaps being that mental faculty which is measure sensibility. Hence, let us first pray that we are all forgiven for our sins, ignorant and willing, and second, that the mentally disabled, and lost lambs without dreams, can know Him too. Amen.
