Messages are important, and advertising is vital in conveying messages. I do not wish to dwell on the history of such activities, but when we think of advertising, we think of persuasion and attraction; luring the viewer towards the subject matter of said advertisement.
As a result, we (sadly) have advertising on television (as if televisions weren’t bad enough). In the past, iconic adverts have included gorillas playing the drums or memorable lines from Hastings Direct. Have they ever changed anything or produced anything substantial within the UK? I would argue no, not really.
Typically, in the West, government and private business messages on social issues tend to be negative. We see adverts of smokers with cancerous growths and drink driving victims. The ‘world of you’ is incomplete without a specific item and you need it to become complete. The shock factor of such messages intends to make the audience fearful of the consequences of such behaviours.
Additionally, Western adverts which touch on important issues comes across as painfully inauthentic, superficial, and twee. This is likely compounded by a heightened awareness of forcing major issues into such a short space of time for televisions. I assume this is because such adverts are made not for the viewers but for the creators themselves, mirroring most modern media in recent years.
In contrast, one country has used a different means of spreading its message, utilising comedy and the heartfelt. Although funny adverts exist all over the world (most notoriously in Japan), it is the health adverts found in Thailand which do the most wonders.
This being all being said, what has any of this got to do with Thailand its own adverts? Thailand has problems with alcohol, it ranks among the highest in the world and the highest within Asia. Britain has alcohol problems too, all of which have their own effects and subsequent advertising campaigns. What is interesting is how both nations advertise differently to their respective populations. Thai adverts tend to be more friendly, less intense and hit home for the audience. All these things considered, I’m of the view that they’re more effective than UK adverts.
Perhaps the most famous Thai advert is this anti-drinking advert, found here. What is the most interesting is that it is weirdly powerful in nature. We see an individual go from being a alcohol-induced wreck to becoming a functioning member of society in the space of a minute.
It is done in a funny yet logically coherent way. There is no great shock value, no negativity, it is all laid out for the viewer to understand and enjoy. Moreover, the greater emphasis on becoming productive, not just for yourself nor your family, but most importantly your nation. The time you spend drinking could be used to tackle the issues facing your life and getting ahead of things. These actions aggregate into a big societal change occurring; a change occurring from one action.
Contrast this to the harsh and brutal actions taken in UK television adverts regarding alcoholism and related issues. We see botched and broken bodies that shock daytime viewers, yet none of them seem to be memorable or affect us in a long-lasting and meaningful way. There is no positive message nor spin that can be used to reach further to the viewers. In short, what this shows is that of the major cultural divide between how both nations approach not just raising awareness of such issues, but what can be done about it.
Another good example which evokes the heartfelt can be found within this life insurance advert. Again, we see this attitude of avoiding the negative and instead we see the aggregate effects of one man’s actions uplifting the society which surrounds him. The style may be different to that of the aforementioned ‘comedic’ type of adverts, but the messages remain the same. We see a singular man do minor actions which help society at a much larger scale.
This sits in sharp contrast to the types of adverts that are commonly seen in the UK. Most life insurance adverts are reductive. We see some random adult sat at the dining table talking to a suspiciously non-Indian call centre worker about being a non-smoker and the cost of insurance for a newly parented couple.
Above all else, what is propagated is a certain cultural attitude that is reflected within the nation. Generally speaking, this can be summarised as being that of Greng Jai (เกรงใจ). In short, Greng Jai means to be kind and considerate. This, in part, plays in the stereotype of being friendly and smiley in nature. This itself has many different problems which I will talk about in future articles.
However, the nature of Greng Jai, when played out in the role of advertising, presents the core functional difference. When negative and positive messages are presented, it is the positive messages which most effectively conveys the core message of the advertisement. Our ability to address certain issues need not be simplified nor brutalised.
In summary, the potential to learn from how various countries from around the world and how they spread, and promote certain messages to the population at large, remains important. Additionally, it remains important to develop a deeper understanding of how other nations handle themselves when presented with certain issues.
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Eve: The Prototype of the Private Citizen
Written in the 1660s, John Milton’s Paradise Lost is the type of book I imagine one could spend a lifetime mining for meaning and still be left with something to learn. Its being conceived as an English Epic that uses the poetic forms and conventions of Homeric and Ovidic antiquity to present a Christian subject, it yields as much to the student of literature as it does to students of history and politics, articulating in its retelling of the Fall many of the fundamental questions at work in the post-Civil-War body politic of the preceding decade (among many other things). Comparable with Dante’s Inferno in form, subject, and depth, Paradise Lost offers—and requires—much to and from readers, and it is one of the deepest and most complex works in the English canon. I thank God Milton did not live a half century earlier or write plays, else I might have to choose between him and Shakespeare—because I’d hesitate to simply pick Shakespeare.
One similarity between Milton and Shakespeare that has import to today’s broader discussion involves the question of whether they present their female characters fairly, believably, and admirably, or merely misogynistically. Being a Puritan Protestant from the 1600s writing an Epic verse version of Genesis 1-3, Milton must have relegated Eve to a place of silent submission, no? This was one of the questions I had when I first approached him in graduate school, and, as I had previously found when approaching Shakespeare and his heroines with the same query, I found that Milton understood deeply the gender politics of Adam and Eve, and he had a greater respect for his heroine than many current students might imagine.
I use “gender politics” intentionally, for it is through the different characterizations of Adam and Eve that Milton works out the developing conception of the citizen in an England that had recently executed its own king. As I’ve written in my discussion of Shakespeare’s history plays, justified or not, regicide has comprehensive effects. Thus, the beheading of Charles I on 30 January 1649 had implications for all 17th-century English citizens, many of which were subsequently written about by many like Margaret Cavendish and John Locke. At issue was the question of the individual’s relation to the monarch; does the citizen’s political identity inhere in the king or queen (Cavendish’s perspective), or does he or she exist as a separate entity (Locke’s)? Are they merely “subjects” in the sense of “the king’s subjects,” or are they “subjects” in the sense of being an active agent with an individual perspective that matters? Is it Divine Right, conferred on and descended from Adam, that makes a monarch, or is it the consent of the governed, of which Eve was arguably the first among mankind?
Before approaching such topics in Paradise Lost, Milton establishes the narrative framework of creation. After an initial prologue that does an homage to the classical invoking of the Muses even as it undercuts the pagan tradition and places it in an encompassing Christian theology (there are many such nuances and tensions throughout the work), Milton’s speaker introduces Satan, nee Lucifer, having just fallen with his third of heaven after rebelling against the lately announced Son. Thinking, as he does, that the Son is a contingent being like himself (rather than a non-contingent being coequal with the Father, as the Son is shown to be in Book III), Satan has failed to submit to a rulership he does not believe legitimate. He, thus, establishes one of the major themes of Paradise Lost: the tension between the individual’s will and God’s. Each character’s conflict inheres in whether or not they will choose to remain where God has placed them—which inerringly involves submitting to an authority that, from their limited perspective, they do not believe deserves their submission—or whether they will reject it and prefer their own apparently more rational interests. Before every major character—Satan, Adam, and Eve—is a choice between believing the superior good of God’s ordered plan and pursuing the seemingly superior option of their individual desires.
Before discussing Eve, it is worth looking at her unheavenly counterpart, Sin. In a prefiguration of the way Eve was formed out of Adam before the book’s events, Sin describes to Satan how she was formed Athena-style out of his head when he chose to rebel against God and the Son, simultaneously being impregnated by him and producing their son, Death. As such she and Satan stand as a parody not only of the parent-progeny-partner relationship of Adam-Eve but also of God and the Son. Describing her illicit role in Lucifer’s rebellion, Sin says that almost immediately after birth,
I pleased and with attractive graces won
The most averse (thee chiefly) who full oft
Thyself in me thy perfect image viewing
Becam’st enamoured and such joy thou took’st
With me in secret that my womb conceived
A growing burden.
—Paradise Lost II.761-767In here and other places, Sin shows that her whole identity is wrapped up in Satan, her father-mate. In fact, there is rarely any instance where she refers to herself without also referring to him for context or as a counterpoint. Lacking her own, private selfhood from which she is able to volitionally choose the source of her identity and meaning, Sin lives in a state of perpetual torment, constantly being impregnated and devoured by the serpents and hellhounds that grow out of her womb.
Sin’s existence provides a Dantean concretization of Satan’s rebellion, which is elsewhere presented as necessarily one of narcissistic solipsism—a greatness derived from ignoring knowledge that might contradict his supposed greatness. A victim of her father-mate’s “narcissincest” (a term I coined for her state in grad school), Sin is not only an example of the worst state possible for the later Eve, but also, according to many critics, of women in 17th-century England, both in relation to their fathers and husbands, privately, as well as to the monarch (considered by many the “father of the realm”), publically. Through this reading, we can see Milton investigating, through Sin, not only the theology of Lucifer’s fall, but also of an extreme brand of royalism assumed by many at the time. And yet, it is not merely a simple criticism of royalism, per se: though Milton, himself, wrote other works defending the execution of Charles I and eventually became a part of Cromwell’s government, it is with the vehicle of Lucifer’s rebellion and Sin—whose presumptions are necessarily suspect—that he investigates such things (not the last instance of his work being as complex as the issues it investigates).
After encountering the narcissincest of the Satan-Sin relationship in Book II we are treated to its opposite in the next: the reciprocative respect between the Father and the Son. In what is, unsurprisingly, one of the most theologically-packed passages in Western literature, Book III seeks to articulate the throneroom of God, and it stands as the fruit of Milton’s study of scripture, soteriology, and the mysteries of the Incarnation, offering, perhaps wisely, as many questions as answers for such a scene. Front and center is, of course, the relationship between the Son and Father, Whose thrones are surrounded by the remaining two thirds of the angels awaiting what They will say. The Son and Father proceed to narrate to Each Other the presence of Adam and Eve in Eden and Satan’s approach thereunto; They then discuss what will be Their course—how They will respond to what They, omniscient, already know will happen.
One major issue Milton faced in representing such a discussion is the fact that it is not really a discussion—at least, not dialectically. Because of the triune nature of Their relationship, the Son already knows what the Father is thinking; indeed, how can He do anything but share His Father’s thoughts? And yet, the distance between the justice and foresight of the Father (in no ways lacking in the Son) and the mercy and love of the Son (no less shown in the words of the Father) is managed by the frequent use of the rhetorical question. Seeing Satan leave Hell and the chaos that separates it from the earth, the Father asks:
Only begotten Son, seest thou what rage
Transports our Adversary whom no bounds
Prescribed, no bars…can hold, so bent he seems
On desperate revenge that shall redound
Upon his own rebellious head?
—Paradise Lost III.80-86The Father does not ask the question to mediate the Son’s apparent lack of knowledge, since, divine like the Father, the Son can presumably see what He sees. Spoken in part for the sake of those angels (and readers) who do not share Their omniscience, the rhetorical questions between the Father and Son assume knowledge even while they posit different ideas. Contrary to the solipsism and lack of sympathy between Sin and Satan (who at first does not even recognize his daughter-mate), Book III shows the mutual respect and knowledge of the rhetorical questions between the Father and Son—who spend much of the scene describing Each Other and Their motives (which, again, are shared).
The two scenes between father figures and their offspring in Books II and III provide a backdrop for the main father-offspring-partner relationship of Paradise Lost: that of Adam and Eve—with the focus, in my opinion, on Eve. Eve’s origin story is unique in Paradise Lost: while she was made out of Adam and derives much of her joy from him, she was not initially aware of him at her nativity, and she is, thus, the only character who has experienced and can remember (even imagine) existence independent of a source.
Book IV opens on Satan reaching Eden, where he observes Adam and Eve and plans how to best ruin them. Listening to their conversation, he hears them describe their relationship and their respective origins. Similar to the way the Father and Son foreground their thoughts in adulatory terms, Eve addresses Adam as, “thou for whom | And from whom I was formed flesh of thy flesh | and without whom am to no end, my guide | And head” (IV.440-443). While those intent on finding sexism in the poem will, no doubt, jump at such lines, Eve’s words are significantly different from Sin’s. Unlike Sin’s assertion of her being a secondary “perfect image” of Satan (wherein she lacks positive subjectivity), Eve establishes her identity as being reciprocative of Adam’s in her being “formed flesh,” though still originating in “thy flesh.” She is not a mere picture of Adam, but a co-equal part of his substance. Also, Eve diverges from Sin’s origin-focused account by relating her need of Adam for her future, being “to no end” without Adam; Eve’s is a chosen reliance of practicality, not an unchosen one of identity.
Almost immediately after describing their relationship, Eve recounts her choice of being with Adam—which necessarily involves remembering his absence at her nativity. Hinting that were they to be separated Adam would be just as lost, if not more, than she (an idea inconceivable between Sin and Satan, and foreshadowing Eve’s justification in Book IX for sharing the fruit with Adam, who finds himself in an Eve-less state), she continues her earlier allusion to being separated from Adam, stating that, though she has been made “for” Adam, he a “Like consort to [himself] canst nowhere find” (IV.447-48). Eve then remembers her awakening to consciousness:
That day I oft remember when from sleep
I first awaked and found myself reposed
Under a shade on flow’rs, much wond’ring where
And what I was, whence thither brought and how.
—Paradise Lost IV.449-452Notably seeing her origin as one not of flesh but of consciousness, she highlights that she was alone. That is, her subjective awareness preexisted her understanding of objective context. She was born, to use a phrase by another writer of Milton’s time, tabula rasa, without either previous knowledge or a mediator to grant her an identity. Indeed, perhaps undercutting her initial praise of Adam, she remembers it “oft”; were this not an image of the pre-Fall marriage, one might imagine the first wife wishing she could take a break from her beau—the subject of many critical interpretations! Furthermore, Milton’s enjambment allows a dual reading of “from sleep,” as if Eve remembers that day as often as she is kept from slumber—very different from Sin’s inability to forget her origin due to the perpetual generation and gnashing of the hellhounds and serpents below her waist. The privacy of Eve’s nativity so differs from Sin’s public birth before all the angels in heaven that Adam—her own father-mate—is not even present; thus, Eve is able to consider herself without reference to any other. Of the interrogative words with which she describes her post-natal thoughts— “where…what…whence”—she does not question “who,” further showing her initial isolation, which is so defined that she initially cannot conceive of another separate entity.
Eve describes how, hearing a stream, she discovered a pool “Pure as th’ expanse of heav’n” (IV.456), which she subsequently approached and, Narcissus-like, looked down into.
As I bent down to look, just opposite
A shape within the wat’ry gleam appeared
Bending to look on me. I started back,
It started back, but pleased I soon returned,
Pleased it returned as soon with answering looks
Of sympathy and love.
—Paradise Lost IV.460-465When she discovers the possibility that another person might exist, it is, ironically, her own image in the pool. In Eve, rather than in Sin or Adam, we are given an image of self-awareness, without reference to any preceding structural identity. Notably, she is still the only person described in the experience—as she consistently refers to the “shape” as “it.” Eve’s description of the scene contains the actions of two personalities with only one actor; that is, despite there being correspondence in the bending, starting, and returning, and in the conveyance of pleasure, sympathy, and love, there is only one identity present. Thus, rather than referring to herself as an image of another, as does Sin, it is Eve who is here the original, with the reflection being the image, inseparable from herself though it be. Indeed, Eve’s nativity thematically resembles the interaction between the Father and the Son, who, though sharing the same omniscient divinity, converse from seemingly different perspectives. Like the Father Who instigates interaction with His Son, His “radiant image” (III.63), in her first experience Eve has all the agency.
As the only instance in the poem when Eve has the preeminence of being another’s source (if only a reflection), this scene invests her interactions with Adam with special meaning. Having experienced this private moment of positive identity before following the Voice that leads her to her husband, Eve is unique in having the capacity to agree or disagree with her seemingly new status in relation to Adam, having remembered a time when it was not—a volition unavailable to Sin and impossible (and unnecessary) to the Son.
And yet, this is the crux of Eve’s conflict: will she continue to heed the direction of the Voice that interrupted her Narcissus-like fixation at the pool and submit herself to Adam? The ambivalence of her description of how she would have “fixed | Mine eyes till now and pined with vain desire,” over her image had the Voice not come is nearly as telling as is her confession that, though she first recognized Adam as “fair indeed, and tall!” she thought him “less fair, | Less winning soft, less amiably mild | Than that smooth wat’ry image” (IV.465-480). After turning away from Adam to return to the pool and being subsequently chased and caught by Adam, who explained the nature of their relation—how “To give thee being I lent | Out of my side to thee, nearest my heart, | Substantial life to have thee by my side”—she “yielded, and from that time see | How beauty is excelled by manly grace | And wisdom which alone is truly fair” (IV. 483-491). One can read these lines at face value, hearing no undertones in her words, which are, after all, generally accurate, Biblically speaking. However, despite the nuptial language that follows her recounting of her nativity, it is hard for me not to read a subtle irony in the words, whether verbal or dramatic. That may be the point—that she is not an automaton without a will, but a woman choosing to submit, whatever be her personal opinion of her husband.
Of course, the whole work must be read in reference to the Fall—not merely as the climax which is foreshadowed throughout, but also as a condition necessarily affecting the writing and reading of the work, it being, from Milton’s Puritan Protestant perspective, impossible to correctly interpret pre-Fall events from a post-Fall state due to the noetic effects of sin. Nonetheless, in keeping with the generally Arminian tenor of the book—that every character must have a choice between submission and rebellion for their submission to be valid, and that the grace promised in Book III is “Freely vouchsafed” and not based on election (III.175)—I find it necessary to keep in mind, as Eve seems to, the Adam-less space that accompanied her nativity. Though one need not read all of her interaction with Adam as sarcastic, in most of her speech one can read a subtextual pull back to the pool, where she might look at herself, alone.
In Eve we see the fullest picture of what is, essentially, every key character’s (indeed, from Milton’s view, every human’s) conflict: to choose to submit to an assigned subordinacy or abstinence against the draw of a seemingly more attractive alternative, often concretized in what Northrop Frye calls a “provoking object”—the Son being Satan’s, the Tree Adam’s, and the reflection (and private self it symbolizes, along with an implicit alternative hierarchy with her in prime place) Eve’s. In this way, the very private consciousness that gives Eve agency is that which threatens to destroy it; though Sin lacks the private selfhood possessed by Eve, the perpetual self-consumption of her and Satan’s incestuous family allegorizes the impotent and illusory self-returning that would characterize Eve’s existence if she were to return to the pool. Though she might not think so, anyone who knows the myth that hers parallels knows that, far from limiting her freedom, the Voice that called Eve from her first sight of herself rescued her from certain death (though not for long).
The way Eve’s subjectivity affords her a special volition connects with the biggest questions of Milton’s time. Eve’s possessing a private consciousness from which she can consensually submit to Adam parallels John Locke’s “Second Treatise on Civil Government” of the same century, wherein he articulates how the consent of the governed precedes all claims of authority. Not in Adam but in Eve does Milton show that monarchy—even one as divine, legitimate, and absolute as God’s—relies on the volition of the governed, at least as far as the governed’s subjective perception is concerned. Though she cannot reject God’s authority without consequence, Eve is nonetheless able to agree or disagree with it, and through her Milton presents the reality that outward submission does not eliminate inward subjectivity and personhood (applicable as much to marriages as to monarchs, the two being considered parallel both in the poem and at the time of its writing); indeed, the inalienable presence of the latter is what gives value to the former and separates it from the agency-less state pitifully experienced by Sin.
And yet, Eve’s story (to say nothing of Satan’s) also stands as a caution against simply taking on the power of self-government without circumspection. Unrepentant revolutionary though he was, Milton was no stranger to the dangers of a quickly and simply thrown-off government, nor of an authority misused, and his nuancing of the archetype of all subsequent rebellions shows that he did not advocate rebellion as such. While Paradise Lost has influenced many revolutions (political in the 18th-century revolutions, artistic in the 19th-century Romantics, cultural in the 20th-century New Left), it nonetheless has an anti-revolutionary current. Satan’s presumptions and their later effects on Eve shows the self-blinding that is possible to those who, simply trusting their own limited perception, push for an autonomy they believe will liberate them to an unfettered reason but which will, in reality, condemn them to a solipsistic ignorance.
By treating Eve, not Adam, as the everyman character who, like the character of a morality play, represents the psychological state of the tempted individual—that is, as the character with whom the audience is most intended to sympathize—Milton elevates her to the highest status in the poem. Moreover—and of special import to Americans like myself—as an articulation of an individual citizen who does not derive the relation to an authority without consent, Eve stands as a prototype of the post-17th-century conception of the citizen that would lead not only to further changes between the British Crown and Parliament but also a war for independence in the colonies. Far from relegating Eve to a secondary place of slavish submission, Milton arguably makes her the most human character in humanity’s first story; wouldn’t that make her its protagonist? As always, let this stimulate you to read it for yourself and decide. Because it integrates so many elements—many of which might defy new readers’ expectations in their complexity and nuance—Paradise Lost belongs as much on the bookshelf and the syllabus as Shakespeare’s Complete Works, and it presents a trove for those seeking to study the intersection not only of art, history, and theology, but also of politics and gender roles in a culture experiencing a fundamental change.
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Richard Weaver: A Platonist in the Machine Age
“Modern man is a moral idiot.” – Richard M. Weaver. 1948. Ideas Have Consequences.
The American cultural critic Richard Weaver (1910-1963) is unfortunately an obscure figure. However, I can’t conceive a thinker whose message would be of greater interest or novelty for the contemporary world. Weaver bewails the decadence and hopelessness of the twentieth century as much as Oswald Spengler or Jose Ortega y Gasset. Yet his account of their causes is far more philosophical: his explanation of the “dissolution of the west” is that it has abandoned its classical heritage.
For Weaver was a latter-day High Tory. A Platonist who thought ancient Greek mores were still alive among folk in the rural American south (his first work was on this very topic, see: The Southern Tradition at Bay). Already an oddity in the 1930s, he was the sort of conservative that has barely existed in the mainstream Anglophone world since the nineteenth century.
Weaver’s great work is Ideas Have Consequences, from 1948. It carries a single thesis from beginning to end. Europe’s mental decadence began at the close of the Middle Ages. It was then that the English churchman William of Ockham decided to abandon a doctrine almost universally held before him. A doctrine common to Socrates, Plato, Aristotle, and the Stoics. A doctrine believed by Catholics, Jews, Orthodox, and pagans. This doctrine is realism.
This is my partial review and partial meditation on Weaver. His prose is vast, so I can only chew over a selection of what it covers. I shall focus on three issues which stand out to me: fragmentation, the spoiled child psychology, and what Weaver calls the “great stereopticon”.
Realism is the view that abstract entities exist. For example, if I see the sun, a basketball, and a balloon, and call these all “spheres”, that word “sphere” refers to something separate from my mind. When I say, “All these things are spherical”, that term “spherical” describes a real feature of how the world truly is.
It was the widespread opinion of ancient and medieval people that such concepts as “redness”, “roundness”, “catness” and “humanity” were the basic building blocks of reality. These were the patterns that individual things conformed to, to make them what they are. Each one acts like the blueprint for a building. In the same way a pile of bricks isn’t a dome unless it has roundness, a pile of bones and organs isn’t a dog unless it has “dogness”. That is, unless it conforms to the pattern of an idealised dog.
Realism then allows for nature to have a sort of duty inherent to it. For, if to be a dog is to conform to the pattern of an ideal dog, then this pattern is what dogs should be. A dog that doesn’t eat meat, doesn’t play fetch, and doesn’t wag his tail fails to be a proper dog; and so, we call it a “bad” dog. Likewise, to be human is to embody the ideal pattern of “humanity”. Good people embody it better, and bad people embody it less.
This means morality is a simple movement from how we are to how we ought to be if we fulfilled our ideal. Beings come into the world imperfect. They only arrive at their proper pattern through hard training and discipline. Moral rules like “don’t steal” and “don’t lie” are guides to help us get from one point to the other by telling us what being an ideal human consists of. Just like “eat meat”, “play fetch” and “wag your tail”, are commands telling the dog how to be a proper dog. This understanding is what, for example, informs Stoicism. Marcus Aurelius insists that the good man is virtuous regardless of what others do or say to him. Because his goodness consists of fulfilling an ideal pattern of conduct, which doesn’t change with the words or actions of others.
What if we deny all this though? What if, like William of Ockham, we declare this all superstition, and say general terms only refer to our own thoughts? This would make us nominalists, a word derived from the Latin nomen meaning “name”. We’d be saying abstract terms are mere names in the mind; conventions for grouping things together, which truly have nothing in common. This is where Weaver is true to his name and weaves us the consequences.
First, nature goes from how things should be to how things just are. Without ideals for things to aspire to, it becomes impossible to talk of imperfection. If there’s no ideal dog, for example, then there’s no such thing as a deficient dog. Dogs come in many shapes and sizes, some eat meat and live to fourteen, others never eat, and they die at one. But all are equally natural and morally neutral.
Applied to people, this causes the death of virtue. For, without an ideal human personality type, all our instincts, inclinations and desires also become morally neutral. Nature produces some people with an extreme hunger, and others with almost none. The human mind and body go from something that must be cultivated to meet an ideal, to a machine that runs on automatic. Passions just happen and calling them flawed now seems ridiculous. Weaver writes, “If physical nature is the totality and if man is of nature, it is impossible to think of him as suffering from constitutional evil”.
Fragmentation results from the loss of an ideal to hold knowledge together. For, where the ideal concept of a thing is lost, there’s no one principle to explain its parts. The blueprint of a house, once in my mind, makes everything about it understandable at a glance. But without the blueprint, the atrium, room, and corridor lose all meaning (imagine explaining what a corridor is to someone without any notion of a house and what it should look like). Since, from the realist perspective, the ideal is what determines knowledge, the long-term consequence cannot be but the elimination of truth.
As Weaver then says, modern man, “Having been told by the relativists that he cannot have truth, (…) now has “facts.”” Gentlemen of the Middle Ages to the eighteenth century, he notes, had a broad humanistic knowledge. They had it because they were schooled in a classical worldview. The gentleman of Ancien Regime Europe sought not pedantic obsession, but to know how ideals relate to each other. So he was like an architect, having the whole plan of the building before him. He could then inform the more expert workmen how best to make this plan a reality.
The gentleman has been gradually replaced by the specialised technocrat as the ruler of western societies. Every field (biology, economics, architecture, etc.) becomes isolated from the rest, and presents itself as the unique solution to all problems. Those who practice them, the technocrats, are each busy making the world in the image of their chosen subjects. The technocrat asks neither why, nor wherefore, but only how. This is, for Weaver, the “substitution of means for ends”. Since, having lost the plan which gives purpose to learning, the tool now becomes the aim. Statecraft becomes a competition between obsessives, who each advance only their own segregated hobbies because they no longer serve human nature.
Modern man is a “spoiled child” according to Weaver. The path to this is indirect, but obvious when seen. Once ideals are denied, everything that seems fixed and permanent becomes liquid. The cosmos is a machine which we can take apart and reassemble to our own fancy. A cat, for example, isn’t a natural type which ought to have four legs, meow, eat meat, etc. It’s a pile of flesh and bones just so arranged into cat-like shape. We can therefore change it as we see fit. And since humans ourselves have no ideal pattern to conform to, what we see fit is anything whatsoever. This is what Francis Bacon, the father of modern science, sets out to do when he says nature should “be put on the rack”, for our benefit.
Our own goodness, in other words, has come apart from any natural limit. This means goodness is now limitless pleasure (pleasure being the only thing remaining when all purpose is removed from nature). So, man becomes a “spoiled child” because he demands the fabric of reality itself be bent to his delight. Science goes from the quest for wisdom to the slave of indulgence. Progress now means destroying whatever stands in the way of comfort and convenience. The masses get used to thinking of nature not as what exists, but as an enemy that must be overcome. Rights without duties are the inevitable result.
Here Weaver, the abstract metaphysician, makes a practical point. The spoiled child endlessly consumes, because he sees no limit to his pleasure, and appetites grow with the feeding. Yet production means enduring discomfort for the sake of an end, and hedonists are averse to this. The hardest worker is the person who believes work improves him; the one who thinks the human ideal is fulfilled by work. But “The more [modern man] is spoiled, the more he resents control, and thus he actually defeats the measures which would make possible a greater consumption”.
Nominalism is the philosophy of consumption, but realism is the philosophy of production. A nominalist culture thus runs the risk of collapse through idleness.
A stereopticon, or stereoscope, is an old-fashioned machine used to look at three-dimensional stereoscopic images; the ancestor of 3D glasses. Weaver likens mass media in nominalist societies to a stereopticon because its aim is to maintain an illusion. For, Weaver thinks, the above modern project of specialisation, hedonism, and progress at all costs is fated to fail. If ideal concepts truly exist outside the mind, then all attempts to ignore them will end badly. They shall re-assert themselves at every attempt to destroy them, and thwart whatever projects are built on their denial.
As the ideal drops out, society fragments into myriad groups with incompatible perspectives. Like the blind men in the Buddhist proverb, each one touches the elephant and calls it a different animal. The biologist, the head of a social club, the accountant, and engineer; each fails to see the higher truth that unites his vision with the rest. Modern states face, then, the problem of getting these specialised obsessives to agree to a common action or set of beliefs. Thus, it presses mass media for this purpose. Radio, cinema, and television spin a narrative where endless consumption makes people happy, and progress is irresistible and unrelenting. Journalists and directors adopt a single “unvarying answer” to the meaning of life: pleasure, aided by technology and consumption.
Weaver believes the effect is to re-create Plato’s cave through media. The prisoners, chained in a cave, are forced to watch the parade before them: vapid film stars, gung-ho newsreels, advertisements for cars and coffee makers. They are spiritually and mentally starved yet believe the cure to their trouble is the shallow, materialistic life portrayed on the cave wall. This is not grand conspiracy according to Weaver. Rather, a society with such bloodless aspirations is forced to use propaganda. The unhappiness it causes would otherwise be too obvious for people to bear: “They [media] are protecting a materialist civilization growing more insecure and panicky as awareness filters through that it is over an abyss.”
Such a propagandised civilisation, our author warns, will suffer cyclic authoritarian spasms. Conditioned to think progress is relentless, modern man “… is being prepared for that disillusionment and resentment which lay behind the mass psychosis of fascism.” Long gone are the gentlemen who could move us from how we are, to how we ought to be, if we fulfilled our ideal. When the stereopticon fails, the public looks to anybody who can impose duties on them. These tend to be thugs fed on the same materialism as everyone else.
In conclusion, Weaver paints a picture of a culture undergoing a long, agonising death, yet clinging to the fantasy of its own life. Societies whose false idols are failing cope like a balding man whose hairs retreat ever more. He compensates with a combover until there’s nothing left to comb. Nominalism creates a contradictory culture. Glorifying pleasure, it expects heroism. Fragmenting the sciences, it expects wisdom. Destroying a common ideal, it expects its citizens to form a common front.
The treatment is polemical, and not a replacement for reading philosophers themselves. As a Platonist, Weaver unnecessarily denigrates Aristotle at times, blaming him for the decline of the medieval worldview. Yet some authors of similar politics to Weaver (like Heinrich Rommen or Edward Feser) would dispute this. He also glosses over Enlightenment projects like those of Rousseau and Kant without much analysis (Charles N. R. McCoy criticises them in much more satisfying detail). But for one wanting an overview of how a single wrong turn can doom a whole culture, Weaver’s clarity is unparalleled. His work is especially good as a locus classicus, with which to compare current trends against. Seldom, in my reading, do I find Weaver has nothing to say on a given topic.
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Consorts (Part 2)
Eleanor of Aquitaine
- Life: c.1122-1st April 1244
- Reigned: 19th December 1154-6th July 1189
- Spouse(s): Louis VII of France (m.1137), Henry II (m.1152)
- Children: Two with Louis VIII, eight with Henry Il including Richard I and John
- Parents: William X, Duke of Aquitaine and Aénor de Châtellerault
- Origin: France
Early Life: Eleanor of Aquitaine was born in around 1122 in Poitiers, France. Her parents were William X, Duke of Aquitaine and Aénor de Châtellerault. Eleanor was extraordinarily well-educated, even more so than royal men at the time. She not only learned domestic skills, but her curriculum ranged from language and arithmetic to history and astronomy. The death of her brother and mother led her to become her father’s heir.
William died in 1137, leaving Eleanor the wealthiest girl in Europe at only fifteen. She held more lands than even the King of France. William had been worried about Eleanor being unprotected so made Louis VI of France her protector. Louis knew that Eleanor could bring a lot of wealth to the crown, so decided to marry her off. His eldest son Philip had died several years before so second son Louis had become his heir.
Marriages and Children: Eleanor married Prince Louis on 25th July 1137. They had two daughters, Marie and Alix. Both married noblemen. Whilst Louis was initially besotted with Eleanor, tensions soon rose and their marriage became unstable. The failure of the Crusades, Louis’ weaknesses, Eleanor’s headstrong nature and the lack of sons allowed the marriage to crumble.
Eleanor married Henry II in 1152, only weeks after her annulment. Their marriage was also turbulent and would eventually lead to Eleanor overthrowing her husband.
Her relationship with her children was somewhat better. Eleanor favoured her son Richard above the others but was close enough to each of them. She was able to closely monitor the upbringing of her daughters and ensure the marriages of her children. Richard trusted her enough to be regent whilst being away from England- he only spent six months in his kingdom during his ten year reign.
Pre-Reign and Queenship: They were Duke and Duchess of Aquitaine for about a week before discovering that the King had died. Eleanor chafed in the dull Paris castle that was now her residence, but found that the besotted Louis did anything she asked. She would use that to her advantage.
Louis soon became embroiled in war and scandal. His actions caused the death of thousands and the destruction of land. In 1145, the pair embarked on a Crusade. It was an absolute disaster and Eleanor started pushing for an annulment. The birth of a second daughter left Louis with no sons. Whilst the infertility of a spouse was grounds for annulment, having no sons wasn’t. Instead, they asked for an annulment on grounds of consanguinity as they were third cousins. This worked in 1152 and their daughters were under their father’s custody.
Concerned about her position, Eleanor decided to marry Henry, Duke of Normandy. This pleased Henry, as he was ready to be King of England and needed all the support he could get. They married on the 18th May 1152. Eleanor bore their first child, Henry, less than a year later.
In 1154, King Stephen died and Henry became Henry II. Despite having eight children together, Henry and Eleanor frequently argued. Henry was frequently unfaithful and had bastard children, with Eleanor swinging between annoyed and indifferent. One major conflict occurred when Eleanor was unhappy with the appointment of Thomas Becket as Archbishop of Canterbury. Eleanor was supported by her mother-in-law the Empress Matilda, a formidable woman in her own right.
The chroniclers of the time do not mention Eleanor’s political involvement but one would assume she had her say, despite being consistently pregnant. In 1167, Eleanor moved to Poitiers with her youngest son John. She was over forty at this point and having five sons meant that the succession was secure. Henry escorted her there.
It is said that Eleanor created the idea of Courtly Love whilst in Poitiers but there is no evidence for this. It is known that she encouraged music, literature and the arts. This era of peace ended in 1173 when her son Henry the Young King decided to rebel against his father. He travelled to Eleanor and encouraged his brothers to join him. This year and a half long rebellion ended in disaster.
Eleanor was captured by her husband and brought to England. She spent the next sixteen years as a prisoner. Whilst she was kept comfortably and enjoyed many luxuries, she was still a prisoner. Eleanor was allowed to move somewhat freely after the death of Henry the Young King but always had a ‘chaperone’ with her.
Post-Queenship: Henry II died on the 6th July 1189. Richard, Eleanor’s favourite son, was now king and had her released. With Richard away in England for all but six months, Eleanor was trusted to run the kingdom. She raised the ransom for Richard when he was captured in 1192. When Richard died, Eleanor was tasked with marrying off her granddaughters.
Eleanor retired to a convent before her death in 1204. She’d lived until her 80s, extremely unusual for the time. Eleanor had outlived all but her two of her children as well as both husbands. She is buried with her husband and Richard.
Personality: As a person, Eleanor was extremely intelligent, academic, strong-willed and headstrong. Her toughness outshone the weakness of her husbands. Eleanor was a good mother to her children but was ready to anger her husbands. She was a trusted ruler in her own right.
Legacy: Eleanor of Aquitaine is remembered as one of the most famous Queens of England. Her push to overthrow her husband did fail, but her strength is remembered. She has been commemorated on stage and screen, most famously by Katharine Hepburn in The Lion of Winter. Two of her sons would become King and her daughters married into nobility.
Margaret of France
- Life: 1158-18th September 1197
- Reigned: 27th August 1172-11th June 1183
- Spouse(s): Henry the Young King (m.1170), Béla III of Hungary (m.1186)
- Children: William with Henry the Young King
- Parents: Louis VIII of France and Constance of Castile
- Origin: France
Early Life: Margaret was born sometime in 1158 to Louis VIII of France and Constance of Castile. Her father had previously been married to Eleanor of Aquitaine so she shared half-sisters with her future husband. Louis cared deeply for his wife Constance and was devastated by her death, but married again only a month later as he’d been desperate for a son.
The birth of Louis’ son and Margaret’s half-brother worried Henry II, so he had his son Henry betrothed to Margaret.
Marriages and Children: Henry and Margaret married in around 1170. When Henry was crowned Junior King in 1170, she was not crowned with him. This infuriated Louis, so Henry II had Margaret crowned in 1120 to pacify him.
We know little of Henry and Margaret’s relationship. It’s believed Henry may have wanted an annulment in regards to her apparently infertility. What they were like as a couple is unknown.
Margaret bore one child, William, when she was about nineteen. He died a few days later. His birth seemingly left Margaret unable to have any more children.
Margaret remarried in 1186 to Béla III of Hungary. We do not know what their relationship was like.
Queenship: Henry was never officially king, so Margaret was classed as a Junior Queen. Rumours circulated that she was having an affair but this is highly unlikely. We know next to nothing about her reign and it doesn’t look as though she had any real power.
Margaret was widowed in 1183.
Post-Queenship: Margaret, still young, married in 1186. Her new husband was Béla III of Hungary, making her the Queen of Hungary. She bore him no children though he already had heirs, so it was not as important. He died after ten years of marriage. Margaret died a year later aged about thirty-nine. She is buried in the Cathedral of Tyre, Lebanon, though it no longer stands.
Personality: With almost no historical records, we know nothing of Margaret as a person.
Legacy: Again, lack of records means that Margaret has no lasting impact. Many do not know that she was even a Queen (kind of). As she had no living children, she is not an ancestor of any royals.
Berengaria of Navarre
- Life: c.1165-1170-23rd December 1230
- Reigned: 12th May 1191-6th April 1199
- Spouse: Richard I (m.1191)
- Children: None
- Parents: Sancho VI of Navarre and Sancha of Castile
- Origin: Spain
Early Life: Berengaria was born between 1165 and 1230 to Sancho VI of Navarre and Sancha of Castile. She was the eldest of six children. There is no information on her early life so we do not know anything about it. The only thing we know is that Berengaria met her future husband Richard at a tournament years before their betrothal.
Marriage: Richard’s mother Eleanor of Aquitaine promoted an alliance with Navarre due to its strategic locations. He had been engaged to the sister of the French king, but his own father had taken her as a mistress so the engagement was broken off. Alys, the princess, was the half-sister of Richard II’s half-sister.
Richard and Berengaria wed on the 12th May 1191. She was in her early to mid twenties, which was very old for a noble bride of the era. The pair rarely spent time together due to Richard’s role in the Crusades and his apparent disinterest in his bride. They had no children, believed to be down to either infertility or lack of time together. Some believe that the marriage was never actually consummated.
Queenship: Berengaria joined Richard in the Holy Lands following the wedding. The failure led Berengaria and her sister-in-law Joan to head back to France. It would be another three years before husband and wife saw each other again. Berengaria spent her time in France during her husband’s captivity, helping her mother-in-law raise the ransom. She continued to live there upon Richard’s release as he returned to England and then shored up his lands on the continent.
The Church was angered at Richard seemingly ignoring Berengaria and the Pope told him to reconcile with her. Once Richard was finished with his business, he returned to Berengaria. He’d accompany her to church once a week but they still did not have a child.
Post-Queenship: Richard died on the 6th April 1199, leaving Berengaria a widow. She was not at his bedside upon his death and had not even been summoned by Eleanor of Aquitaine. Berengaria retired to her dower lands, but found that most of them had been seized by John. She asked her mother-in-law and the Pope to intercede on her behalf. They did, but Berengaria would only be paid back upon the ascension of John’s son.
Berengaria entered a convent in 1129 and died one year later. She was buried in Les Mans but her burial place has been moved more than once.
Personality: We know extremely little of Berengaria. One contemporary called her ‘elegant and prudent,’ whilst noting her musical talent. She joined her husband on the Crusades, so she was likely a tough and devout woman.
Legacy: Berengaria is barely remembered to this day. She is called the only English queen to never enter the country, though she likely visited after her husband died. Berengaria did not have any children that would go on to be ancestors of Europe.
Isabella of Angoulême
- Life: c.1186/1188- 4th June 1246
- Reigned: 24th August 1200-19th October 1216
- Spouse: John (m. 1200), Hugh X of Lusignan (m. 1220)
- Children: Five with John, including Henry III, and nine with Hugh
- Parents: Aymer, Count of Angoulême and Alice of Courtenay
- Origin: France
Early Life: Isabella was born around 1186-1188 to Aymer, Count of Angoulême and Alice of Courtenay. She was the only surviving child of her parents but little else is known about her early life. Through her mother, she was related to the French monarchy. She was originally engaged to Hugh IX of Lusignan and was sent to his court.
Marriages and Children: John of England had previously been married to Isabel of Gloucester. Their marriage was annulled on grounds of consanguinity, they were so closely related that they weren’t allowed to have sex. John cast his eye on Isabella for two reasons: her renowned beauty and to prevent her from marrying the powerful Hugh.
John was besotted by Isabella and reportedly neglected his duties to be with her. She was a high-spirited and headstrong woman with a personality to match his own. Unfortunately, John was also cruel and took mistresses. He blamed Isabella for his own failures.
They had five children together, the first born seven years after their marriage. Henry III would be King of England, Richard King of Rome, Joan Queen of Scotland, Isabella Holy Roman Empress and Eleanor, a prominent noble.
Queenship: Isabella did not have the most enjoyable time as Queen. Hugh of Lusignan was not thrilled about John having stolen his fiancée and kicked up a stink. The King of France then took John’s French possessions and gave them to Hugh. John blamed this on Isabella, despite him having pushed to marry her. Isabella was blamed by the elites for John’s misadventures despite her being a child. They called her a seductress and a Jezebel.
In 1203, Isabella’s castle was besieged by rebels. John set out to rescue her but was scared of being captured himself, so he sent out a force. A year previously, he’d personally rescued his mother. She would spend most of the years from 1207 pregnant. Her children would be raised away from her and she wasn’t allowed a government role. Whilst John abducted noblewomen and had illegitimate children, rumours of Isabella’s adultery made her extremely unpopular.
Post-Queenship: Isabella was forced to live under guard as French forces made ground in England. On the 18th October 1216, John died. This may have been a relief for Isabella on a personal level but her son was still underage. In order to cement her son’s claim, Isabella took him to Gloucester and had him crowned. Her unpopularity meant that she was not part of his regency council.
Isabella then headed to France to take control of her lands. Her daughter Joan was engaged to Hugh IX’s son Hugh X and had been sent to live at their court. When Hugh X saw Isabella, he decided to marry her instead. Joan was promised to the King of Scotland. The English were furious that Isabella had not sought their permission and took away her dower lands. Isabella retaliated by threatening to keep Joan in France. Alexander of Scotland wanted his bride, so a settlement was reached.
Isabella would have nine children with Hugh. This marriage was likely better for Isabella as Hugh included her in governance and both of their signatures were found on documents. She did not have a good relationship with the sons from her first marriage, especially as it was decades before she saw them again. Isabella also resented having to defer to other women even though she was the former Queen.
After being snubbed by the King of France’s mother, Isabella started plotting against him. After she was implicated in an attempted poisoning, Isabella fled to an abbey for protection in 1244.
Isabella died on the 4th June 1246, aged between 58 and 60. She was little mourned in England, but her son did ensure she was moved from the abbey to be buried with his grandparents.
Personality: Isabella was a strong and tenacious woman who didn’t hesitate to get what she wanted. Contemporaries called her a Jezebel and overly ambitious, blaming her for affairs that may not even have happened. Isabella was also very young at the time. She ultimately wanted some happiness after being married off as a child bride and blamed for her husband’s misdeeds. Though contemporaries may have been overly critical of her, Isabella did steal her daughter’s fiancé and threatened to keep her away. She also left her children to look after themselves.
Legacy: Isabella is poorly remembered due to her apparent poor behaviour and being a seductress. We must remember that women of the time were overly blamed for everything and that she was also a CHILD at the time. Isabella did her duty in that she provided an heir and all of her royal children married well.
Eleanor of Provence
- Life: c.1223-24/25th June 1291
- Reigned: 14th January 1236-16th November 1272
- Spouse: Henry III (m.1236)
- Children: Five, including Edward I
- Parents: Ramon Berenguer IV, Count of Provence and Beatrice of Savoy
- Origin: France
Early Life: Eleanor was born in Provence in about 1223 to Ramon Berenguer IV, Count of Provence and Beatrice of Savoy. She was the second of four sisters, all of whom would marry kings. Margaret would become the Queen of France, Sanchia Queen of Germany and Beatrice Queen of Sicily. Sanchia’s husband was Henry III’s younger brother.
It seems that Eleanor was well-educated, with a zeal for reading and poetry. Little is known about her early life, though it’s known her father was a generous and shrewd man, whilst her mother was very intelligent.
Marriage and Children: Eleanor’s family worked to marry her off to Henry III. Henry had been king for ove twenty years after attaining the throne at a young age. It worked and Eleanor set off to England, marrying Henry on the 14th January 1236.
The two enjoyed a loving marriage. Eleanor was intensely loyal to her husband and Henry is not believed to have had any mistresses, a rarity for the time. They spent a lot of time together and Henry trusted Eleanor to act as regent. Discord did occur when Eleanor attempted to intervene in favour of an uncle, causing Henry to banish her from court and seize her lands. They eventually reconciled.
Eleanor and Henry would have five children, four of whom lived to adulthood. Their eldest son Edward would become Edward I and daughter Margaret would wed the King of Scotland. She seemed to have a good relationship with her children and was instrumental in their upbringing. The pair were devastated when their daughter Katherine died at only three years old.
Queenship: As Queen, Eleanor set out to bring a cultural renaissance to England. She likely found England dull and dry compared to her home. Eleanor encouraged literature, poetry and the arts. She was also seen as fashionable and brought many new trends over from the continent. On top of that, Eleanor enjoyed gardening.
Unfortunately, Eleanor was deeply unpopular. She tended to be interested and involved in politics, which was seen as unbecoming for a Queen and a foreigner. Eleanor also brought a large retinue with her, angering the people and those at court. The nobles at court were worried about foreign influence, whilst the common people worried about cost. Eleanor was once booed and pelted with food as she headed through London. She also invited unpopularity with her lands and willingness to tax.
Post-Queenship: Henry III died on the 16th November 1272. Eleanor was not active politically as Dowager Queen, instead focusing on her family. She helped raise her grandchildren, including Edward’s son Henry. So close was their relationship that Eleanor tended to Henry during his illness and was with him when he died at the tender age of six.
In 1286, Eleanor followed the trend of many queens and retired to a convent. She lived there with two of her granddaughters.
Eleanor finally died in June 1291. She was buried in an unmarked grave and is thus the only Queen whose burial place remained unknown.
Personality: Eleanor was principally a lover of the arts, with poetry being her greatest joy. She was also a deeply loyal wife and loving mother, enjoying a mutually faithful relationship with her husband. Eleanor also cared deeply for her grandchildren. She was intelligent and erudite, enjoying the privilege of being her husband’s regent when he was abroad. Surviving letters show a sense of compassion. Unfortunately, Eleanor could be ruthless. She was happy to tax her subjects highly, hated the Londoners and expelled all Jews from her lands.
Legacy: Eleanor is primarily remembered for her cultural and fashionable activities, particularly poetry. Many letters from her survive, which give historians a great insight into Eleanor as a person.
