Curtis Yarvin, known by his pen name ‘Mencius Moldbug’, is one of the most prominent social critics and reactionary writers of the contemporary era. Yarvin’s blogs, ‘Gray Mirror’ and ‘Imperial Melodies’, can be found on Substack.
Yarvin’s words are in light.
Are you familiar with my favourite institution of journalism? As you know, Orwell worked at the BBC, a great service. I used to listen to BBC short wave as a kid in Cyprus. It used to go ‘beep, beep, beep, beep’, you know, but there’s another part of the BBC that most people don’t know.
Oh!
It’s BBC Pidgin.
Yes! I knew you were going to say that.
[*Laughing*]
You know how many people’s minds you can blow when you show them BBC Pidgin?
Oh my God, oh my God, it’s like the sophisticated version of Rick Rolling.
Oh, it’s so good.
You send them to a story, I’ve been sending people to the BBC Pidgin story about FTX, right?
It is impossible, this is the thing, it’s impossible to read it without sounding like you’re doing something incredibly transgressive.
No, no, no [*Reading from an article on BBC Pidgin], “Dis na as rumours say di FTX and oda firms wey im own bin dey shake financially cause pleti pipo to start to try to dey comot dia money from di platform wey dem dey take buy and sell digital tokens. As mata come tie am rope for neck, Oga Bankman-Friend bin try to organise bailout but e no work.” [*Laughing*] and um…
Oh my God. I’m going to have to type out that transcription.
Yeah, yeah, yeah, yeah, I would start with a Google and get it right, like the poem. You know, you don’t wanna [*inaudible*] oh my God. Yeah, but in any case, like, it’s, it’s, you know, the easiest way to explain, like, how like, Mary Tudor, you know, would look at England today, would be like…she’d have the same response to everything that we have to BBC Pidgin. And, and, right –
Even the Victorians, even the Victorians.
Even the Victorians.
It’s like, you know, Blockbuster still exists but its last outlet is in some pointless town in Wisconsin or something.
Yeah, yeah, yeah.
That is basically the United Kingdom today. It’s uh…
Yeah, but it doesn’t have to be. Knowing that decline is just a consequence of a form of government should be this endlessly exciting, invigorating, hope, where like, absolutely no hope seems to exist. The fact that no hope seems to exist means that sort of all of these bullshit paths toward hope like Brexit have been exhausted and no energy should be diverted into them, which is good, because they’re traps, and like, the energy of a complete collapse is not really the energy of a collapse, it’s the energy of a reinvention. It’s like, you know, this amazing, joyous, recreation of the modern world, kind of shaking off its 20th Century birth pangs. It’ll be incredible. And it’ll be incredibly wonderful and exciting and glorious and certainly not violent in any particular way because…
Because it doesn’t need to be.
It doesn’t need to be. You know, and, and, and, Sir Arthur Scargill is no longer in the building, let alone like, you know, the workers of London will rise up and there will be a new Peterloo. So, you know, like the clack of history turns, and it turns for them as well as for us.
There’s not enough testosterone for anything like that anyway.
There’s not enough testosterone and actually, you know, literally, there’s not enough testosterone as well as figuratively in many ways, and so you’ll just see these old regimes just crumble like East Germany. And it’s like…people will be like “Why didn’t that happen earlier? Because it could have happened earlier, but it didn’t”.
And, yeah, so, you know, the extent to which the problem of like, spreading this picture, and especially spreading this picture in a way which doesn’t scare anyone, you know, because there’s nothing scary about it. Like, you know, and there’s absolutely nothing scary about it and this is the job of we, the dark elves, on both sides of the Atlantic.
It’s been a huge pleasure. I’m getting a little bit tired.
Curtis, thank you very much for your time.
It has been a great pleasure talking to you and thank you for listening.
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What we must take from Marx
Britain is a nation that enjoys making light of its peculiarities and eccentricities. We enjoy having a laugh over a slightly self deprecating and scathing analysis of the fine-points of our society. We are keenly aware of the little things that set us apart – most famously the class system.
Unblemished by the tumults of the continent, we never saw fit to put whole socio-economic stratas to death, and such, on this isle has evolved a range of economic classes; that at times can seem whole cultures within themselves. The topic of a good Harry Enfield sketch, the plethora of verbal inflections in dialect, or what one tends to do on a Sunday, to general mannerism and pattern of speech – there is much that can set one into working, middle, or upper class. We view class not through a reasoned analysis, nor through a simple review of how much money is in one’s wallet – in fact, these tend to be quite secondary thoughts when judging someone’s place in the hierarchy.
Class is understood through a range of social signifiers, all of which have their root in one’s upbringing, which have their root in the upbringing of one’s father, and his father, and his father, and so on.
No matter how much money you win for your coffers, no matter how noble and high your method of work is, no matter how much you may put on a rendition of received pronunciation – you cannot really change your class. You may own a country estate, go shooting pheasants with the lads on Sunday, you may call your son Tarquin, but if your Dad came from a pit village, and passed down the speech, mannerism, and sentiments of said pit village to you – you’ll never leave the place. You may be able to win your son a jaunt up the social ladder, Joseph Chamberlain’s little known son called Neville transcended his father’s position in the middle class by growing up far away from his Dad at Eton, managing something of a different upbringing thereby.
The ultimate result of this strange institution is an utterly cartoonish understanding of class. It is entirely possible in this view of things, that a well-born feckless son from a manor in the home counties could spend his days shepherding pit-ponies around mineshafts in South Wales, and still outrank Gwyn Jones who was born in the pit village just adjacent, and made enough money to buy that very country estate mentioned.
Do not suppose that I write against such cartoons, they are quite wonderful, and I wish not for some Jacobin iconoclasm to mandate state-approved classes based upon occupation. These things make brilliant Harry Enfield sketches, however, when we seek to understand British society, and thereby create a successful right-wing movement, we have no time for the twee cartoons of such a sketch. We can not begin to engage in a successful right-wing, or nationalist political program without a firm understanding of how social classes interact in this country, every political movement must find itself between a class antagonism, lest it fail. Hence, we must begin to integrate Marx’s view of class into our thinking. Marx, despite standing in near complete contradiction to us, is the only thinker from which we can concretely define and analyse the real and tangible class divisions within the British people, beyond the thesis of a sketch.
Marxist class analysis centres around how one relates to the means of production. Totally ignoring someone’s salary or mannerisms – Marx defines class purely through the manner in which one works. We all know of the two main classes of industrial capitalism he expounds upon – the proletarian, and the bourgeois. The bourgeois class owns means of production (in Marx’s time this could be a cotton mill or a steelworks) he holds this capital, and purchases wage labour in order to produce goods with it. The Proletarian class are the folk from whom wage labour is purchased, not owning any means of production themselves, the working class sell their labour-power in order to make a living.
Furthermore, Marx introduces the petit-bourgeois class. Marxists (who cannot for the life of them agree on anything) disagree on what exactly this class is, and whom makes up its ranks. Simply, it could be said, the petit-bourgeois class may own alternative forms of capital (such as a small shop) but are unlikely to purchase labour power in the working of this capital, and wherein he does, he likely works side by side with the proletarians he pays.
Now, Marx does not ramble on like this all day, and he eventually gets to the point: antagonism. The ultimate purpose of delving into these social relations is getting to grips with the separate desires and interests each class works toward. To put it simply, the proletarian seeks to labour as little as possible for the greatest wage. The bourgeois, inversely, wishes for the proletarian to labour as much for the smallest possible wage.
In this, we find Marx’s most valuable lesson. In taking up his understanding of class, we need not blanketly throw his particular analysis of the Victorian urban sprawl onto our day, we need not even use the word bourgeois and such – in fact, the economic relations of our day can be said to have deviated so much from Marx’s day that such terms are useless. We must centre in on the antagonism between the classes, while also putting key caveats on our understanding of it.
If one is to ignore this doctrine of antagonism, then one is to ignore nearly all of British political history. Is not the rift that has dominated our nation since even before the Civil War that of Whig and Tory? One cannot separate these two groups from their diametric class antagonism. The Tory of the country, who profits from agriculture, who finds himself well off in the ancient landed hierarchies. The Whig who profits from the city, who thrives in more modern and capitalistic relations of the mill and steelwork. There are few debates of British political history that can be fully understood without getting to grips with this specific sociological battle. We cannot look to Peel’s full thrust support for the abolition of the corn laws, and championing of free trade thereby, without understanding that the Whig sought out this reform in order to ensure the flow of cheap grain into urban centres, and the mouths of their proletarians, at the expense of the Tory landowner and his tenant. Without this economic antagonism, there is no movement to abolish the corn laws.
Now, this is not to say that all hitherto history is that of class struggle, we should not assume that Peel was consciously plotting to pull the rug under the Tory landowner – no one thinks this way, in fact, class antagonism while informing these political disputes can sometimes enter the sub-conscious. We can understand this doctrine without becoming totally affixed to it.
Principally, we must maintain that class is not the prime fraternity of man. There is no international working class or the like, and such is a fanciful idea. Ultimately, one’s nation and ethnicity trump their class identity. Leftists like to imagine that they have more in common with a working class Chinaman than a billionaire of their ethnic kin, but while Richard Branson may have vastly different economic interests; you can share a conversation in your mutually native language, you celebrate the same festivities every year, you probably share the same cultural references and tidbits. Man is much more than his economic interests, and his identity goes much beyond what he’d like to be paid at work – such a totalising view of class ignores the depth that makes up men’s lives.
Nonetheless, we can simultaneously hold that ethnos is the prime fraternity of man, while recognising the inherent divisions within such a thing. Without a comprehension of these differences, we will remain ignorant as to how to effectively mobilise our people in a political movement. Blindly assuming that if we put forward a political program that broadly seeks to better the condition of the native Briton, that such will rally all sections of our people will lead us to ruin.
While it is true that in ‘diverse’ societies, democracy simply becomes an ethnic headcount (see South Africa) such diversity is concentrated in certain areas of our country. Areas such as Bradford fit this model much more, wherein the diametric antagonism between the native and immigrant groups naturally trumps the bounds of class, however in other areas of the nation this is not such. (Ironically, it is class antagonism that brought this into being. Former industrial areas are highly saturated with immigrant groups due to the importation of cheap labour into mills and cotton works, for example.) Thereby, we must understand the class antagonisms we can ride, and the classes with whom we have appeal.
To illustrate this, let us think to the average voter in the 1983 general election, the man who voted for Thatcher, and the man who voted for Foot. The man who voted for Thatcher, 38 years on, has likely benefited from the deindustrialisation of the country, much more attuned to a neoliberal regime of international finance and services. He is likely insulated from the demographic issues of the nation, perhaps he will scoff at some anti-social behaviour on the tube, but he is not bound by public transport. Let us think now to the man who voted for Foot, he has seen the industries his family worked in for generations crumble before his eyes, and the economic impetus of his town dry up. Equally, he has seen an unprecedented swamping of its demographic character in mere decades. He has lost his home, and his work at the behest of short sighted, shock doctrinaire neoliberalism.
Who is more likely, do you think, to support a nationalist cause? We all know that the working class tend to be more right-wing in our day, but if we do not understand the antagonism (being in this case, deindustrialisation) that this tendency has its roots in, then we shall fail to harness this support. Once we comprehend this, we will understand that nationalism has no future among the jungles of the free market, it must entail economic nationalism, and an active role of the state in economic affairs in order to steer the economy toward the national interest.
Without being at the parapet of class antagonism, that fuels all successful political movements, we march aimlessly into bogs and marshes. We must understand that nationalism has to be a movement in the interests of the disenfranchised native working class, that acts in the interests of that class. Without this, we are but ideologues barking into the wind.
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The UK has a child obesity problem and tax cuts are the solution
Today, nearly 30% of children in the UK (Year 6 and younger) are classified as ‘Overweight or obese’. This figure raises serious public health concerns, as it means many children in the country are not just facing early health scares in their youth, but also potentially lifelong healthcare issues.
Recent studies have revealed that one-third of children now leave British education overweight or obese. So, it’s safe to say that the UK is grappling with a severe child obesity problem – as this aptly titled article suggests.
We need to identify the factors driving this increase, which will soon become evident, and the issues exacerbating the situation.
Historical data on obesity and overweight statistics from 1974 to 2006 show an average annual increase of 0.47%, rising from 9.7% in 1974 to 25.3% in 2006. Based on this trend, we would expect the current statistic to be around 27%. However, the actual figure exceeds this projection, reaching around 30%, or in some cases, such as Hartlepool and Middlesbrough, as high as 42.6%.
The Recession
The recession and financial crash not only caused widespread unemployment and economic instability but also led to a boom in fast-food establishments.
Before 2008, Little Chefs were a common sight on British roads. Today, however, the landscape is dominated by the golden arches of McDonald’s, the flame-grilled burgers of Burger King, and the “finger-licking” goodness of KFC. These fast-food giants are now omnipresent, not just on roadsides but also deeply embedded in every facet of towns and estates.
This proliferation of fast-food outlets is not merely coincidental but a reflection of changing consumer behaviours during tough financial times.
While I occasionally indulge in fast food, there is a stark difference between my infrequent visits and the daily fast-food consumption habits of many younger children in modern Britain. According to a 2021 BMJ study, 10% of children consume fast food daily, and more than half purchase food from fast-food or takeaway outlets at least twice a week. This staggering reality highlights a significant shift in dietary habits with concerning long-term health implications.
It might seem harsh to blame the recession for yet another issue, but the evidence is compelling. While the broader economy struggled and many sectors faced downturns, the fast-food industry experienced a surge.
According to the Financial Times, the number of fast-food chains in cities across the UK increased by 8.2% in 2009, following a 6.6% increase in 2008. The rise in fast-food outlets, particularly during an economic downturn, demonstrates the fast foods sector’s resilience and profitability amid financial distress, highlighting the ubiquitous presence of fast food in our society.
So, while the broader economy struggled to recover, the fast-food industry appeared largely unaffected by the recession’s impact.
Perceptions of the costs associated with fast food
Although, and through a Government policy lens it might sounds like an effective strategy to increase the NHS’s messaging that “fast food is bad and home food is good”, we must explore why people go to fast food restaurants.
A 2022 study shows that 32% of people stated that they ate fast food because it is cheap. Now regardless of how true this is, why do people think this? Part of the reason lies in pricing strategies, like that of McDonald’s, which has remained relatively stable.
In 2008, McDonald’s introduced their saver menu, featuring the now legendary Mayo Chicken priced at 99p. Fast forward to 2023, and the Mayo Chicken now costs £1.39, representing a 40.4% increase. Meanwhile, the Bank of England has confirmed that from during the same period, the British pound has inflated by 55%, with £1 in 2008 now equivalent to £1.55. For struggling families, this suggests that in a world where supermarket products like olive oil have seen price hikes of up to 115%, fast food remains one of the few goods with consistent and reliable pricing.
However, the crucial message that the government and councils need to convey is that cooking at home is a more cost-effective option. Despite price increases in certain supermarket goods, cooking at home remains healthier and cheaper. Yet, in my opinion, this is almost an undeniable fact – most people are aware of it. The real challenge lies in breaking the psychological barriers that perceive McDonald’s competitive prices as low and consistent, coupled with its convenience and quick service.
Why we need to prioritise healthy eating vs exercise
Physical activity is essential for children to maintain fitness and a healthy weight. Studies show that children today take 90 seconds longer to run a mile compared to kids in 1975. However, while physical activity is important, it’s only one piece of the puzzle.
Dietary research supports this. Approximately 80% of your weight is influenced by diet, with exercise contributing the remaining 20%. Therefore, promoting healthy eating habits should be our primary focus when addressing child obesity.
This emphasis on nutrition is crucial, particularly considering the alarming trend of reduced time allocated to cooking meals.
Researchers have observed a significant decline in cooking duration over the past three decades, with this time decreasing by almost a minute each year – from a full hour in 1980 to just 34 minutes today. In fact, a staggering 52% of Brits now spend less than 30 minutes on meal preparation.
Policy Recommendations
The new Labour Government has confirmed that advertising to children will be a focus of their national health policy. They plan to empower the Advertising Standards Authority (ASA) to regulate the amount of fast food, vaping, and other harmful product advertisements targeting children. While this is a step forward, it is a very small one and its impact may be limited.
Major fast food brands like McDonald’s have become so ingrained in our daily lives that even if they ceased advertising for the next 20 years, people would still know where to find them. Given that 10% of children consume fast food daily, the effect of reducing advertisements alone will likely be minimal. Therefore, the government should consider additional measures.
The Argument for Tax Cuts on Healthy Foods
The Government needs to act quickly.
We find ourselves in a situation reminiscent of the 2000s recession, with people short on cash, grappling with higher shopping bills, and generally disheartened by their finances.
So what can we do?
Let’s start with an option the Government has direct control over: tax policy. Contrary to Labour’s usual stance on increasing taxes, I propose doing the opposite by providing targeted tax cuts for food producers and supermarkets that sell healthy foods.
To make healthy eating more appealing, the government should consider implementing tax cuts specifically for healthy foods. By reducing the cost of nutritious options, people might be more inclined to choose them over fast food. Additionally, supermarkets could receive tax breaks for meeting certain quotas of healthy food sales.
This would somewhat replicate the successful South Korea model, where the government provides tax cuts and subsidies to farmers who produce fruits and vegetables, aiming to make healthy foods more affordable and accessible to the public.
The South Korean government also promoted healthier eating through the implementation of “healthy food corners.” These corners, launched by the Ministry of Food and Drug Safety, mandated that stores set aside dedicated sections for healthier food options. These sections prominently feature products with lower sodium, sugar, and fat content, making it easier for children to make healthier choices.
Support School Restriction Zones (Planning Policy)
While I believe that tax cuts are the most effective and well-placed policy approach, it is essential to consider other options that health bodies have proposed to central government and local authorities.
One effective strategy used by local authorities is to implement School Restriction Zones.
This policy prevents new fast-food or hot-food restaurant planning applications within 400 meters of a school. Evidence shows that proximity to fast-food outlets significantly increases the likelihood of students being overweight or obese.
The Issue: without government backing, local councils may face legal challenges from planning applicants, potentially costing them money and leading to the construction of more fast-food establishments near schools.
Junk Food Tax
Labour will love this one.
Similar to the sugar tax on sugary foods, a “Junk Food Tax” could challenge the affordability of fast food while increasing government revenue.
This policy could help change the perception that fast food is a cheap option, acting as a deterrent without restricting consumer choice. Though it may seem like a centralising measure, there is a strong case for its introduction, as evidenced through its effectiveness in Mexico.
Parent Supervision Policy
A potential, albeit controversial, measure could be requiring children under a certain age to be accompanied by an adult to purchase fast food.
This policy would aim to curb the habit of children frequently visiting fast-food outlets without parental guidance. However, this would be difficult to enforce and would not be appropriate, as it limits children’s autonomy and access to food.
Conclusion
Among the various solutions, implementing tax cuts for healthy foods stands out as the most effective and balanced approach.
Unlike restrictive policies that infringe on individual autonomy, this strategy makes nutritious options more competitive, supports British farmers, and promotes healthier eating habits. By making healthy foods more affordable and accessible, we can shift consumer behaviour away from fast food and towards home-cooked meals.
The current state of child obesity in the UK is unsustainable, and without swift intervention, the NHS will face overwhelming pressure from an aging population struggling with obesity-related health issues.
Tax cuts for healthy foods provide a practical, immediate, and sustainable solution that benefits both public health and the economy.
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Retreating Revisionists
I was asked in a recent interview what ‘We’ – the interviewer was referring to small c conservatives – should do with the tide of historical revisionism currently sweeping Great Britain. My answer was that historical revisionism never really endures. Whatever the pressures and however much it costs us, we should continue to shine the light of truth; that the current peak in subjective irrationality shall inevitably pass, and someday soon.
I added that we should take a look at the USSR where we have a detailed account of Russian Communists’ daily atrocities and failures, despite the Soviets’ assassinations of truth-tellers, their best efforts to propagandise and to sweep potential discomfitures under the carpet. Vasily Grossman’s Life and Fate or Solzhenitsyn’s The First Circle highlight the topic of moral integrity in Soviet Russia – both survived the censors’ shredders. Memoirs illuminate as do oral testimonies, and there is no shortage of factual observation in the autobiographies of Soviet dissidents.
Sure, many of today’s Marxist revisionists no longer consider that the Soviet Union was socialist – instead, they propose, it was ‘capitalist and social imperialist’. But what sensible people are getting won over by that weird historical revisionism save gobby outliers like Owen Jones and Novara Media – the Marxists themselves – those few desperadoes among us who are forever in search of ‘true socialism’, especially if it brings in a few Patreon dollars?
‘Real socialism’ is a repeat car crash as everyone knows.
As I walked down Victoria Street after the interview, I wondered whether my answer had cut the mustard.
On the one hand, I was sure that it had:
I thought of Andrew Scott – known to most as Otto English (a Twitterer) – whose historical revisionism in the book he authored, Fake History, was so wonderfully eviscerated, and so soon after publication, on UnHerd by the historian Dominic Sandbrook:
“Perhaps I’m old-fashioned, but it strikes me that if you’re writing a book about “ten great lies” called Fake History, you probably ought to use your real name” – just the opening volley in a delightful annihilation by Sandbrook which is well worth the read.
Another positive development that sprung to mind was the pressure put on revisionist National Trust executives recently by the group Restore Trust. Restore Trust opposes what it describes as a “woke” agenda – including National Trust displays about slavery and historical figures – and has said it wants to steer the charity “back to its core purpose of looking after our heritage and countryside”. It has endorsed five candidates who are standing for election to its council. Most prominent among them is the former supreme court judge Jonathan Sumption.
When faced with historical revisionism, I reckoned that there would always be sound and proud Britons who will kick up enough of a fuss and make sure that any dodgy revisionists climb back into their box, therefore my original answer to the interviewer sufficed. In any case, the revisionists were so few in number that their revisionism was mere behavioural bilingualism restricted to the dinner tables of Islington and possessed universities where it would fester in a harmless but temporary conformity before dissipating in the wind.
As I passed by yet another lifeless card shop on Victoria Street where Jayem’s tobacconists once dwelt, my optimism began to fade. It occurred to me that sound people in our country might be a dwindling troop. Then, worse – fortunately from afar – I witnessed the horror of a Labour MP walking by in a grey suit and tie whilst sporting matching grey shoes.
If a man can be that oblivious to sartorial self-annihilation, I surmised, what prevents a posse of similarly peculiar, revisionist lawmakers from forcing our children into answering history exam questions with untruths for marks?
A flood of most horrible images including snapshots of Corbyn in a shell suit, Angela Rayner in a catsuit and Nick Brown in chaps fast polluted my mind. Dear God, Labour’s full of them, I remembered. How many months away from Education Secretary, Reichserziehungsminister Lloyd Russell-Moyle are we? When will the GCSE unit ‘The Rise of Nazism’ be reduced to mere interpretations of BDSM and leather fetishism? I felt a sweat coming on and was forced to take a deep breath of Westminster fumes – as foul post ULEZ as pre ULEZ, Mr Khan.
After further contemplation on the train home, I decided that my original answer was the correct one. You see, when you remove the emotion from fact finding, as truth does by its very nature, you are left with that residue which we still call facts. Historiography is never as easy to manipulate as the prevailing recorders and propagandists think it is at their time of prevailing. Truths have a nasty habit of resurfacing however much you try to conceal them. Records emerge which counter the revisions and expose their authors as frauds.
In today’s data-driven world where mirrors of mirrors exist and where there’s always an Alexa or CCTV camera at hand to record the reality, and a Dark Web to suck up data most humans never knew existed, the once cunning art of historical revisionism faces its greatest peril. Compliance Departments and annoying bloggers were never so widespread or pervasive. We live in a world of snoops and corroborators like never before, which presents us with big, new problems but stakes revisionists’ extinction, for they can no longer manipulate such a sea of facts.
Goethe wrote that “it is easier to perceive error than to find truth, for the former lies on the surface and is easily seen, while the latter lies in the depth, where few are willing to search for it” and perhaps he was right when in the nineteenth century important documents could be burned on ubiquitous hearths and primary sources were more easily lost – silenced forever by the tumult of war and political upheaval or in the binary swift upshot of a duel.
Today’s deepfakes, bots and social media storms may have some bearing on time-sensitive phenomena like election results or what appears in the pages of newspapers and news websites, but they are still provably fake. The fact is that technology is far more likely to expose truth than to bend it, thus dashing revisionist hopes. Edward Gibbon’s “Truth, naked unblushing truth, the first virtue of more serious history” shall, I believe, almost always conquer the efforts of truth-benders, from wherever they herald on the political plane. Yes, truth may take time to decipher and technology to decrypt but truth shall continue, eventually, to prevail in our history books, on the information signs of our great country houses, and as the key moral arbiter in our oft-peculiar world.
Dominic Wightman is a businessman and Editor of Country Squire Magazine.
