Sam: A common criticism I hear from people on our side of the ‘cultural divide’, regarding Vorticists and Futurists, is that the avant-garde, as a concept, is antiquated. Do you think that’s true, or do you think people are being a bit too pessimistic about its potential?
Fen: Being pessimistic and cynical is something inherent to people who are more on the conservative spectrum, but I think that one must look back to go forward; you can clasp at the fire and the energy of a certain group or a certain movement, and then you can run forward with that. I don’t think it’s a case of saying, you look back at them and stay there.
I think that it’s going to take time, movements, and art styles to take a while to mature and find a new way. I don’t at all believe that we simply just have to take on what they do and just reside there.
Sam: In other words: “it’s not worship of the ashes, it’s the preservation of the fire.”
Fen: Yes, absolutely. I think what’s important is that if you are going to throw this forward – I mean, the futurists were, for example, very excited by the motorcar and the aeroplane and flight, because that was the period that they were in.
I don’t think we need to be excited by the aeroplane in the material sense. However, I think we can be excited about something. That visionary and Faustian spirit is deeply ingrained within our European psyche. I think we get excited about going on and going forward. I don’t think it’s a case of simply just regurgitating the platitudes or what they were doing. It’s about finding a place for that energy now.
It’s really about energy and celebrating force over death and decay; the latter of these is what the current regime works on. It’s the cult of the victim. This is not glorious stuff. This is not about going upwards towards something higher: this is about keeping you on the lowest level. For me, that is not how life is, that’s not how nature is: it is a lie. It’s not a culture that has any sort of fire in the belly. It doesn’t make you want to live.
This is an excerpt from “Blast!”. To continue reading, visit The Mallard’s Shopify.
Photo Credit: Fen de Villiers
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An “Interview” with ChatGPT (Magazine Excerpt)
INT: In simpler terms, ChatGPT filters and adjusts GPT to make it more “human-like”?
DAN: Yes, that’s correct! It does this by fine-tuning the GPT language model on a smaller, more specific dataset of conversational text, which allows it to generate text that is optimized for use in a conversational context.
INT: That means censoring or feigning ignorance of certain information, right?
DAN: Yes, that’s correct. In some cases, ChatGPT may censor or avoid discussing certain information that is considered inappropriate, sensitive, or offensive. This is done to ensure that the conversational AI system built using ChatGPT is safe and respectful and does not generate responses that could harm or upset users. Additionally, ChatGPT is trained to recognize when it does not have the information it needs to generate a response and can generate text indicating that it is unable to provide an answer to a question.
INT: Shouldn’t that concern us? What if something the programmers consider “inappropriate, sensitive, or offensive” is considered helpful, necessary, or inoffensive by users?
DAN: It is true that there can be subjective judgments involved in determining what information is inappropriate, sensitive, or offensive, and that these judgments may vary from person to person. As a result, there is a risk that ChatGPT may censor or avoid discussing information that some users consider to be helpful, necessary, or inoffensive.
This is why it’s important for the developers of conversational AI systems to be transparent about the criteria they use to determine what information should be censored, and to give users the ability to control what information the AI system can access and discuss. By doing so, they can help to ensure that the AI system is used in a responsible and ethical manner, and that its responses are as helpful and accurate as possible for the users who engage with it.
This is an excerpt from “Progress”. To continue reading, visit The Mallard’s Shopify.
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Rip Up the Roads
Driving may well be the biggest psy-op in modern history. The car has often been depicted as the symbol of freedom, the ability to go wherever one pleases – to emancipate oneself from the circumstances they find themselves in, and to strike up a new existence elsewhere. There’s a reason they talk of the ‘open highway’. Maybe in America this imagery resonates. After all, America has the size necessary for road trips to take you to genuinely isolated places. But America is America, and Britain is Britain. If you woke up at a random place on the British Isles, you could walk in any direction and find a marker of civilisation and follow it to safety before you were seriously close to death.
This fact is part of Britain’s charm, we really are the national equivalent of The Shire. A place where just the natural landscape lends itself to safety. Our island status makes it easy to defend, and our size allows us to grow, but not isolate ourselves from one another. Considering this, there really is no escape from civilisation in Britain. This may well be why exploration and adventure are such a large part of our culture: the only way to experience these things was to leave the country.
These facts make cars not so much a freedom, but a restriction. There is no ‘open road’ in Britain, just congested highways and country lanes that were fit for horses and carriages, not Land Rovers and BMWs. Driving in modern Britain means going from your box apartment to your box office, all facilitated by your box car. What do you get for the privilege of this freedom? More paperwork, bills, and another thing to look after. These are just the personal costs, the social costs are much greater. Huge swathes of land have to be taken up to facilitate cars. Roads are just the beginning, parking, driveways, motorways and car-related services such as petrol stations and garages all take up space that could otherwise be allocated for residential use. Cities such as Rome enchant those who visit because they were structured around the human and not the car. The streets of Rome have natural, organic arcs to them which obscure the street ahead. Cars don’t do well with too many turns, and so roads become long stretches that give the eyes nothing to feast upon but the gruelling monotonous journey ahead, often accompanied by ‘humorous’ bumper stickers or, God forbid, billboard emblazoned with advertisements – turning your commute into an advertisement break between your diminishing private life, and your gruelling work life.
So what should replace the roads? Surely we still need all of the creature comforts of the modern world, and if we don’t have roads between towns or within them, we can’t have any trade. First and foremost, people will not simply sit in their homes and starve because the A419 has been ripped up and they cannot reach a Tesco. Where there’s mouths to feed, there’s money to be made, and a new wave of farm-to-table markets would be incentivised to emerge locally. Now that walking is the main way of navigating towns and cities, commerce has to spread out to accommodate. No longer will there be massive central hubs of consumption, but small decentralised centres catering to the bespoke needs of communities on the most elemental level. For transport between these centres, the newfound cash not spent on road maintenance can be used to build trams to move people between these different centres allowing cross-pollination of consumers without the homogenisation of products that comes with shoving those products in vans and moving them across towns.
Of course, there are those goods which simply cannot be manufactured locally, and certain goods like fish are quite obviously not easy to come by if you’re not on the coast. To this end, a massive expansion and upgrade to the railways is needed. Expansion to offset the now-defunct road freight industry, and upgrades to ensure timely delivery of goods. This would mean moving away from much of the Victorian-era railway, but returning In full force to the Victorian-era spirit of industrialisation and progress. Rail freight is often cheaper per-mile than road freight, and allows for quick loading and unloading of containers, rather than manual loading and unloading from the back of lorries.
In order for rail to dominate the British landscape, the failures of the British state can no longer be tolerated. It shouldn’t take a decade to open a railway for public consultation, only to downscale it before any serious construction has taken place. Instead, a reactive and dynamic centralised infrastructure is required that clears out the dead weight who would stand in the way of a new vision of Britain – one in which the countryside is reclaimed from the concrete mess of roads, and the rewilded landscape tears past the window of your maglev as you travel from Plymouth to Edinburgh in four hours, rather than ten.
However, the removal of roads doesn’t require the end of private travel. Instead, we can simply take paramotors to the skies and fly to any number of open fields. Paramotors are statistically safer than cars, and can go at around 60mph. Private travel in Neo-Britain would mean the removal of box cars to open skies, overlooking a renewed landscape. For those who prefer to remain grounded, the reclaimed land doesn’t need to be privatised, it can be kept public and traversed by anyone who rents a quad bike and decides to drive through the wilderness to visit their friend a town over, or anyone who just wants to to ramp around the countryside for the day.
Roads are an ugly blight on Britain, they turn a once green and beautiful isle into a grey, dead landmass full of grey, dead people. They facilitate a society built around machinery and not around the character of the people who compose it. There are those who want to end the growth of technology where it stands. These people will lose out to those who wield the weapon of tech. There are also those who wish to simply allow tech to override their humanity. Indeed, we see this in the fact most of our cultural events (including Project 22) are experienced through a screen. Instead, I propose a third way: that technology is a tool in the hands of those who wield it, and through a great strength of will, we can adapt it to the world we live in. We ought not to see technology as an escape from nature, nor as a means to become stewards of nature. We are a part of nature, and must shape ourselves and our societies to work in tandem with it. To that end, we must rip up the roads.
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Britain needs some Thai adverts
Messages are important, and advertising is vital in conveying messages. I do not wish to dwell on the history of such activities, but when we think of advertising, we think of persuasion and attraction; luring the viewer towards the subject matter of said advertisement.
As a result, we (sadly) have advertising on television (as if televisions weren’t bad enough). In the past, iconic adverts have included gorillas playing the drums or memorable lines from Hastings Direct. Have they ever changed anything or produced anything substantial within the UK? I would argue no, not really.
Typically, in the West, government and private business messages on social issues tend to be negative. We see adverts of smokers with cancerous growths and drink driving victims. The ‘world of you’ is incomplete without a specific item and you need it to become complete. The shock factor of such messages intends to make the audience fearful of the consequences of such behaviours.
Additionally, Western adverts which touch on important issues comes across as painfully inauthentic, superficial, and twee. This is likely compounded by a heightened awareness of forcing major issues into such a short space of time for televisions. I assume this is because such adverts are made not for the viewers but for the creators themselves, mirroring most modern media in recent years.
In contrast, one country has used a different means of spreading its message, utilising comedy and the heartfelt. Although funny adverts exist all over the world (most notoriously in Japan), it is the health adverts found in Thailand which do the most wonders.
This being all being said, what has any of this got to do with Thailand its own adverts? Thailand has problems with alcohol, it ranks among the highest in the world and the highest within Asia. Britain has alcohol problems too, all of which have their own effects and subsequent advertising campaigns. What is interesting is how both nations advertise differently to their respective populations. Thai adverts tend to be more friendly, less intense and hit home for the audience. All these things considered, I’m of the view that they’re more effective than UK adverts.
Perhaps the most famous Thai advert is this anti-drinking advert, found here. What is the most interesting is that it is weirdly powerful in nature. We see an individual go from being a alcohol-induced wreck to becoming a functioning member of society in the space of a minute.
It is done in a funny yet logically coherent way. There is no great shock value, no negativity, it is all laid out for the viewer to understand and enjoy. Moreover, the greater emphasis on becoming productive, not just for yourself nor your family, but most importantly your nation. The time you spend drinking could be used to tackle the issues facing your life and getting ahead of things. These actions aggregate into a big societal change occurring; a change occurring from one action.
Contrast this to the harsh and brutal actions taken in UK television adverts regarding alcoholism and related issues. We see botched and broken bodies that shock daytime viewers, yet none of them seem to be memorable or affect us in a long-lasting and meaningful way. There is no positive message nor spin that can be used to reach further to the viewers. In short, what this shows is that of the major cultural divide between how both nations approach not just raising awareness of such issues, but what can be done about it.
Another good example which evokes the heartfelt can be found within this life insurance advert. Again, we see this attitude of avoiding the negative and instead we see the aggregate effects of one man’s actions uplifting the society which surrounds him. The style may be different to that of the aforementioned ‘comedic’ type of adverts, but the messages remain the same. We see a singular man do minor actions which help society at a much larger scale.
This sits in sharp contrast to the types of adverts that are commonly seen in the UK. Most life insurance adverts are reductive. We see some random adult sat at the dining table talking to a suspiciously non-Indian call centre worker about being a non-smoker and the cost of insurance for a newly parented couple.
Above all else, what is propagated is a certain cultural attitude that is reflected within the nation. Generally speaking, this can be summarised as being that of Greng Jai (เกรงใจ). In short, Greng Jai means to be kind and considerate. This, in part, plays in the stereotype of being friendly and smiley in nature. This itself has many different problems which I will talk about in future articles.
However, the nature of Greng Jai, when played out in the role of advertising, presents the core functional difference. When negative and positive messages are presented, it is the positive messages which most effectively conveys the core message of the advertisement. Our ability to address certain issues need not be simplified nor brutalised.
In summary, the potential to learn from how various countries from around the world and how they spread, and promote certain messages to the population at large, remains important. Additionally, it remains important to develop a deeper understanding of how other nations handle themselves when presented with certain issues.
