Britain is in doldrums, the days of Cool Britannia are a distant memory, the Empire is now our greatest shame, and pride in our nation has been replaced with an ever-expanding circle of chaos. Whether it’s the Tories’ latest political implosion, Labour backbench rebellions, the cost-of-living perma-crisis, Brexit bickering, or simply ‘decolonising’ anything and everything involving a dead white male. We’re in a mess, the vibe is gone, it’s so over, as they say.
But wait, what is this? Is that a green shoot of optimism I see before me?
Yes, last year a bold new philosophy for Britain was articulated by Aris Roussinos, he called it Anglofuturism, and after being published online it promptly disappeared into the dark corners of the internet where old e-articles go to make out with forgotten cat memes.
That is until it was rediscovered by a Twitter anon who armed appropriately enough with futuristic AI technology created the infamous ‘Anglofuturism Aesthetics’ thread, propelling the concept from online academic-journal obscurity to the heady heights of niche micro-influencer obscurity!
And what followed was the birth of an idea; obscure YouTubers envisaged a steam-powered galactic empire, a heady mix of nostalgia and farsighted fantasy. It was, dare I say in our grim times, fun! This sense of frivolousness prompted me to seek out the original article ‘It’s time for Anglofuturism’ and what I found surprised me.
Anglofuturism was no glib joke, but contained the seeds of a whole new mental model for Britain and the Anglosphere itself. While these ideas were not fully formed and the lively debate in the comments section indicated there was not a consensus, it did get people talking. Most importantly it took aim at a positive vision for the future, in stark contrast to the managed decline offered by our managerial class. But what is Anglofuturism?
Firstly, it is an acknowledgment of where we are at, the economic tailspin we are in and the cultural collapse we are experiencing. This is the death of neo-liberalism and we have front-row seats. The once shiny new successor to Keynesian economics (which itself came to an inglorious end during the strikes and uncollected rubbish of the Seventies) has now also had its day. The ruinous effects of neo-liberalism’s gluttonous money printing, addiction to debt and slavish devotion to short-term profits are all becoming horribly clear. And the consequences of this will only intensify.
Further the people’s discontent with an intellectual elite wedded to bizarre continental philosophies that distort reality, destroy grand narratives, and reduce everything to a mere power struggle is growing too. It is becoming clear that postmodernism and Marxism in its various strains are also destined to join neo-liberalism on the scrapheap of out-of-date and out-of-touch ideas. They’ve had their moment and that moment is over. But the problem we face is the lack of a clear successor waiting in the wings.
And so, we must build it. And this is Anglofuturism, the blueprint for an exciting new intellectual direction. One that is deeply Anglo incorporating the key cultural attributes and identity that have been the source of Britian’s strength for centuries.
It begins with the nuclear family, recognising this is the engine that drives our society, and one we must embrace, cherish and support if we are to have a future. Then housing, the cliché that an Englishman’s home is his castle points to a deeper truth; our homes are our security and our sanctuary. But the recent trend to treat them like speculative financial products rather than where we live and raise the next generation of Britons is a massive social failure that must be rectified.
Next is crime; a low-crime society is a high-trust society, and a high trust society is a wealthy society. For centuries we ensured that crime was punished so communities could flourish and we must resurrect this ethos. Education is the bedrock of Anglo inventiveness and creativity, which gifted us the Industrial Revolution that we generously shared with the world. We must reinvigorate our devotion to learning to once again unlock new opportunities.
And finally, competency. The ‘best man for the job’ is a trope, but it is one that took centuries to establish. From breaking down clannish tendencies to banning cousin marriage and establishing trade guilds, the Anglo vision of a society is one built on competence. We must again enshrine this in our nation. This is the rich cultural heritage of the Anglosphere. Our current reticence to embrace it, and profit from it, is the result of the huge shifts in consciousness that have taken place since the cultural revolution of the Sixties, and the hangover from a century of brutal warfare that we are not yet recovered from. However in terms of the timespan of Anglo culture itself, this is a mere blip, we must look back over a thousand years of intellectual capital and remember the boldness of King Alfred the Great, who, alone with no more than 30 acres of swampy marshland in Wessex, had a vision to unite the warring Kingdoms of Britain into a single England. It’s because of his grand vision that we are the land we are today.
But Anglofuturism is more than looking back. It is also about creating a vision for Britain that is not focused on the next election cycle or TikTok politics of popularity. Instead, it is a commitment to a multi-generational project that truly looks to the future. A future that we as a nation create for our descendants, and the belief that we should leave to them a prosperous, resilient and united Britain, rather than a collapsing economic zone drowning in debt.
A belief that we should utilise our ingenuity, creativity, and technological acumen to power a bold vision for 21st-century Britain, fearlessly embracing radical new ways of doing things that can exponentially change our world. Think of the revolution that was the steam train then times it by a thousand; this is Anglofuturism.
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Words not Deeds
I think it’s safe to assume, second only to the United States, Britain has the largest ‘free speech network’ in the Anglosphere. Comprised of any array of pressure groups, organisations, commentators, broadcasters, forums, publications, and self-appointed champions and activists.
Despite this well-funded and high-profile network of talking-heads, very few have spoken out in defence of Sam Melia, Yorkshire organiser for Patriotic Alternative, an organisation described by The Times as “Britain’s largest far-right white supremacist movement”. Gee, I wonder why?
Of course, there have been a few condemnations of this ruling, although they have been written on the assumption that Melia’s points are just mindless bigotry, and that such vulgarity would be better combatted in an open forum. It’s assumed that even the general thrust of Melia’s angst isn’t up for serious discussion, or vaguely reflected by large sections of the public. In other words, it is (somehow) not legitimately political, even if one believes it to be wrong, for whatever reason.
For context, last month, Leeds Crown Court returned a unanimous verdict after less than a day of deliberating after an eight-day trial. Sentencing has been adjourned whilst a pre-sentence report is being prepared and Melia been granted bail until he appears in court again on March 1st.
In April 2021, police uncovered a catalogue of downloadable stickers which were being distributed a group known as the Hundred Handers, an anonymous group of anti-immigration activists led by Melia, responsible for series of so-called “stickering incidents” between 2019 and 2021.
The court concluded that the stickers were “intended to stir up racial hatred” and “intentionally encouraging or assisting racially aggravated criminal damage”, further declaring that the stickering had “caused fear or alarm” – a delightfully vague and flexible justification.
Moreover, the argument that knowingly supplying material with the mere potentiality of being used in one of a multitude of ways constitutes “criminal damage” isn’t just contrived, it necessarily extends beyond fascist activism, applying to every political cause under the sun.
So, what did these stickers say? What made them so egregious that it was worth the court’s time? Well, one of them read “Labour loves Muslim rape gangs” – a slightly misleading statement, given that the Tories are a soft-touch too.
Don’t just take my word for it. Following the acid attack by Abdul Ezedi, a known sex offender who was granted asylum on his third attempt after claiming he had converted to Christianity, Gillian Keegan, Education secretary and Conservative MP said:
“This is not really about asylum, this is about the attack on a mother and her children, which was horrific.”
Bell Ribeiro-Addy, Labour MP for Streatham, the constituency where the attack took place, echoed Keegan’s comments on Ezedi’s asylum status and the all-encompassing ‘importance’ of microaggressions stating:
“His [Ezedi] asylum status is not really the issue of concern.”
Indeed, the attack was horrific, but it’s abundantly clear that asylum is absolutely part of the equation, much more so than gender. Out of the 710 acid attacks in Britain last year, 339 of the victims were women whilst 317 were men. Erstwhile, had the Home Office not permitted Ezedi to enter the country, and for quite intuitive and grounded reasons, the attack simply would not have occurred.
Unlike Melia, an unremarkable member of the public based in Leeds, one of the UK’s largest cities, who was found and arrested near-instantaneously, Ezedi, a man with a half-melted face in London, one of the most surveilled city on the planet, has evaded arrest for an entire week.
Britain’s police are so befuddled at the whereabouts of that they’ve taken to handing out cash prizes to violent criminals and grovelling on live TV, asking Ezedi to turn himself over.
Much has been said about the police’s waning capability and/or interest in dealing with serious crime, notwithstanding the many coppers who I’m sure are frustrated by the incompetence of their managers, but very little has been said about the force’s bizarre theory of mind.
How is it possible that an institution which has “modernised” so much over recent decades, jampacking its personnel with psychiatrists, criminologists, therapists, and charity workers, simply not understand how criminals think? Either they’re bad at their job or they’re theories are bunk. I’m inclined to think it’s both, skewing towards the latter.
Another of Melia’s stickers read “We will be a minority in our homeland by 2066” – “we” referring to White British people, “2066” referring to the date calculated from research conducted by demographer David Coleman, then-Professor at Oxford University, into Britain’s changing demographics back in 2013.
Again, what exactly is the cause for concern here? Merely 10 years ago, Coleman’s findings were getting write-ups and openly discussed in ‘respectable’ centre-left outlets, such as Prospect Magazine, The Guardian, and The Independent. Throw in the BBC if you feel so inclined.
This information, conducted by a highly respected demographer, out-dated though it might be, especially given the recent spike in immigration and the ensuing population growth, hasn’t been treated as a fringe, esoteric, and/or conspiratorial for the vast majority of the time it has been public.
Yes, freedom of speech should apply to all; that includes alleged and actual fascists, Nazis, communists, socialists, anarchists, supremacists of all creeds and colours, and even Piers Morgan. If our political class were to ever come around to this, they’d understand the efforts of the state are best directed at dealing with people like Ezedi, rather than people like Melia.
After all, if it has become the official view of the state that one can only express approval for such findings – that or nothing at all – then this absolutely should concern civil libertarians, whatever their political colours, regardless of what The Times says about the ‘offending’ individual and/or organisation in question.
Other stickers distributed by Melia and the Hundred Handers said: “Mass immigration is white genocide” and “Second-generation? Third? Fourth? You have to go back”.
This is where things get a little more controversial, although it stands to reason that freedom of speech isn’t valued (r feared) for its capacity to regurgitate uncontroversial points of view. When people marched through the middle of London, opposing what they perceived as a genocide by the Israelis against the Palestinians, were there protests en-masse? Were there legal repercussions for chanting ethnonationalist slogans of a foreign nation, such as From the River to the Sea? Not really, quite the opposite.
Simply put, it cannot be right that one group seeking collective preservation is given the freedom to do so, with near absolute freedom in their methods, turning out in their hundreds of thousands, whilst another group seeking collective preservation, with very few members in their movement and no electoral representation or visible popular support, is denied basic freedom.
This is not to say the protests weren’t problematic in other ways. Indeed, the problem with said protests was less to do with their opposition to the Israeli government and more due to the nature of allegiance revealed by the bulk of attendees, especially the organisers (Hiz but-Tahrir, an international pan-Islamist organisation, view their constituency in global, post-national terms) and the overlapping demographic implications for the broader body politic (it stands to reason that using one nation as a conduit for another nation’s interests is far from democratic).
My view is elucidated rather well by Ronald Reagan, then-President of the Screen Actors Guild, testifying as a friendly witness before the House Un-American Activities Committee in October 1947:
“As a citizen, I would hesitate to see any political party outlawed on the basis of its political ideology. We have spent 170 years in this country on the basis that democracy is strong enough to stand up and fight against the inroads of any ideology. However, if it is proven that an organisation is an agent of a foreign power, or in any way not a legitimate political party – and I think the Government is capable of proving that – then that is another matter.”
Understandably, there are qualms as to whether either camp’s claim to genocide is technically accurate, although both would claim ongoing circumstances function in much the same way. This can be discussed in a frank and open matter without the throwing people in the slammer.
As for the deportation stickers, once one accepts the likes of Melia on their own aforementioned terms – or, at the very least, is aware of the social implications of demographic change (i.e. social unrest) – one realises that a serious point is trying to be made, even if with an obvious hint of provocation.
Right now, the police are suggesting Ezedi is being helped by those in his community. More than the unsubtitled announcement of this revelation, sidelining the otherwise English-speaking population from their own domestic affairs, this shows a severe, multi-generational, and absolute lack of assimilation. You can moralise about the efficacy of deportations all you want, but we needn’t pretend that growing foreign contingencies inside our borders hasn’t created major problems.
In addition to naughty stickers, police also found a poster of Adolf Hitler on his wall and a book by Oswald Mosley at Melia’s home. For some reason, this is important. I’ve got books by and about Vladimir Lenin, Antonio Gramsci, Joseph Stalin, Chantal Mouffe, Karl Marx, Alain Badiou, and Giorgio Agamben and I’m not a radical leftist, or any kind of leftist for that matter.
Of course, given the stickers and his choice of paraphernalia, we can safely assume Melia is pretty right-wing. Then again, why should that matter? It is more than possible to have extreme views without being a threat to civilised society, just as one can hold moderate views to such a fanatic and unwavering extent that deviations from the illustrious ‘centre’.
In the case of the latter, the persecution of such people is seen as a necessary precaution to protect their modus operandi – typically, “liberal values” or “liberal democracy” – much in the same way many ‘extremists’ view persecution of dissidents as a necessary precaution for protecting their own modus operandi: the revolution, the state, the proletariat, the volk, and so on.
Indeed, views in and of themselves are basically harmless, although much of our political system evidently disagrees. In a similar vein to Keegan and Ribeiro-Addy, Conservative MP and Chair of the Women and Equalities Committee (yes, really) Caroline Noakes’ reaction to the Ezedi case centred around microaggressions – that is, words and mannerism whichcould hypothetically be interpreted as or lead to actions which are harmful:
“I think there’s a really important message here which is, with respect, the media are not interested in microaggressions, they want to hear about the most egregious offences.
“The stark reality is every day women will face misogyny and microaggressions. If you’re a woman of colour it will be worse, and we have to be better at understanding the culture that makes men think ‘that’s ok’. It’s not OK and you can see a pattern of behaviours that lead to really horrific crimes.”
The inverse and counter-intuitive approach our politicians and judicial system take towards words and actions is so confounding it form the basis of a derivative dystopia novel. Alas, it is the quite logical conclusion of our liberal-democratic political system, in which swathes of policy are depoliticised by filtering them the language of rights.
In Metapolitics, Badiou describes the role of political philosophy in reducing politics from a process of transformation defined by enmity to a passive exchange (a battle, some might say) of ideas:
“The central operation of political philosophy thus conceived is… first and foremost, to restore politics, not to the subjective reality of organized and militant processes… but to the exercise of ‘free judgement in a public space where, ultimately, only opinions count.”
This is certainly true, although it is quite clear that politics has deteriorated past this point, for the articulation of political philosophy itself is being drastically restricted. One is increasingly unpermitted to say or believe things happen or should happen for any other reason the one established by those in positions of officialdom.
Not only has the uniparty agreed that nothing can really be done about people like Ezedi coming into the country, absconding the idea something can be done to prevent people of his ilk from entering the country, they decreed the cause as if it were not up for debate: Andrew Tate saying women can’t drive is the problem, not the Human Right Act (1998).
Of course, Ezedi’s ability to game the asylum system via by the Human Rights Act (1998) was contingent on his claim of religious conversion, and the prospect of persecution should he return to Afghanistan, despite the fact he intended to return anyway.
Contrary to initial claims, Ezedi’s baptism was conducted by a Baptist priest. Sure, progressive Anglican priests have played an enabling role in other cases of a similar nature, such as the Liverpool Women’s Hospital bombing, and comprise an annoying large section of the CofE’s internal structure, but let’s try and get our Protestant denominations right before we point the finger. The willingness of many on the right to attack the CofE, just to swipe at the easily and rightfully detested Welby, was generally quite pathetic, especially considering ultimate responsibility lies with the Home Office.
In a time of liberal-left ideological hegemony, swelling with liberal universalism and race communism, you must ask yourself: do you have the populist gusto to berate the small handful of octogenarians who continue to read the Book of Common Prayer? Do you have the dissident bravery to attack what little semblance remains of Britain’s established Christian identity?
Indeed, basically every other religious organisation in Britain is ‘complicit’ in charitable efforts designed to help refuges and converts into the country, real or not, with the bulk of anti-deportation charities and activists having no religious motivation and affiliation at all. The Board of Deputies of Jews has continuously opposed efforts to make asylum laws more strict, whilst the Muslim Council of Britain advertises relief and aid advice no different to that contained in the CofE document making the rounds.
To any fair-minded opponent of liberal immigration policy, this should constitute an outrage. Alas, as Britain’s left-right becomes a proxy for the mutual animosity between Muslims and Jews, revitalised by the Israel-Palestine conflict, treating the established church as a conniving force is sure to become a new feature of our national common ground.
According to an eruditely conservative Anglican friend, the clergy doesn’t spend much time catechising with little-to-no effort being invested into understanding the catechumen before their baptism. In a similar fashion to the Home Office’s treatment of asylum applications, everything is done at a recklessly fast pace, with some newcomers being confirmed into the Church a couple of months after their supposed conversion.
Compared with more conservative parishes, in which the clergy spend well-over half-a-year getting to know their converts, it’s clear that one of the major problems facing the Church, moreso than accusations of whimsy naivete or malicious treason, and accompanying the already well-documented tendency of progressive Christians to reduce their theology to a grand metaphor, is the lack of zeal amongst much of its clergy. An unfashionable but necessary disposition, the pedantic conservatism of the Church has been sidelined in the pursuit of goal completely antithetical to the spirit of the Church itself: reflecting the society it wishes to elevate.
Unlike the aforementioned individuals and organisations in this article, who are guilty of prioritising words over deeds, the current Church’s fixation on deeds very much detracts from the words on which such endeavours are meant to be considered, shaped, and executed.
This hegemonic emphasis in the Church on being a do-gooder, on doing charity for the sake of charity, showing little-to-no consideration for textual analysis or well-rounded practical considerations, lest one wishes their faith to be pigeonholed as mere eccentricity or stuffy reactionaryism, runs deep into the “Quakerification” of the Church of England and post-war Britain generally. The extent to which Quakers are so charity-oriented is reflected by their small handful of members, the most “pious” of whom are on the fence as to whether they even believe in the essentials of Christianity or not.
This is an unsurprising development when one considers the Quaker roots of the organisations integral to the maintenance of the status quo, forces to which the progressive elements of the Church have allied themselves: Joseph Rowntree Foundation, Barrow Cadbury Trust, Paul Hamlyn Foundation, The Lloyd’s Foundation, The Barclay Foundation, and so on. The next time some midwit reformer wonk tells you religion doesn’t matter in the nitty-gritty of policy – least of all, in a post-religious Britain – hit them with “Blairism is secularised Quakerism” and watch them self-combust.
An avowed atheist, Clement Attlee, central architect of Britain’s post-war consensus, said of Christianity:
“I’m one of those people who are incapable of religious feeling… Believe in the ethics of Christianity. Can’t believe in the mumbo jumbo.”
Eventually, Attlee’s sentimentally Christian, but ultimately Atheistic, path to a “New Jerusalem” would be supplanted by Thatcher’s scrupulous and austere Methodism. Contrary to characterisations made by detractors and supporters, insisting Margaret’s Method was rooted in relishing the vulgarity and excess of yuppies, it was explicitly founded on the individualistic Pauline doctrine of the New Testament.
It would take Blair’s Quaker-ishness to bring the role of religion back into public life. John MacMurray, Tony Blair’s favourite philosopher (as described by Blair himself) became a Quaker near the end of his life, the culmination of his quasi-personalist philosophy, developed on the cusp of (although absolutely not opposed to) the development of modern liberalism. Thereafter, religion’s only permissible utility was its ability to make people feel less lonely in an atomised world, steering clear of anything beyond a shallow, practically non-existent, ultimately contemptuous consideration for scripture, symbol, or sacrament.
Should it be any surprise that the Blairite state allows pseudo-Christians into our country so easily?
Sure, a more critical approach to matters of faith would greatly benefit us in keeping foreign-born sex-offenders out of the country, but this runs against the current of a political obsession with words, not deeds. Nevertheless, if our system placed greater emphasis on Ezedi’s past deeds when processing his claim to asylum, and a little less on words slapped on a few dozen stickers, we’d be simultaneously safer and freer as a result.
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Far-liberal Extremists and The Radicalisation of The Sensible Class
I tend to subscribe to the view that if you resort to personal insults then you have lost the argument, but every rule has its exceptions. When U.S. Congresswoman Marjorie Taylor Greene recently told Emily Maitlis to “fuck off”, I couldn’t help but feel some sympathy.
Maitlis, who spent many years at the BBC feigning traditional broadcast impartiality, has had no trouble morphing into her new role as a far-liberal talisman at The News Agents podcast (which has itself become something of a cult among the old gatekeepers of British media).
If I was being uncharitable, I would say that following the viral clip of Ms. Greene telling David Cameron to “kiss my ass” (after a Sky News reporter relayed the Foreign Secretary’s comparison of U.S. lawmakers to Hitler appeasers), Maitlis set out to get her own viral clip.
This wouldn’t be the first example of lazy journalism by The News Agents. The other week, they revealed an exclusive investigation into the GB News investor Sir Paul Marshall. The hard-working investigative journalists presumably worked day-in, day-out to present the public with these devastating findings. Sir Paul has a Twitter account and, as explained by arch-sensible Lewis Goodall amid a backdrop of otherworldly electronic music, has liked some tweets concerning mass migration to Europe. Shocking stuff, I know, but it gets worse.
Goodall presents some examples which he characterises as “quite extreme, especially on Isslaam, immigration and integration”. They include criticism of the Islamic call to prayer being recited inside a Parisian church and a clip of the Prime Minister of Hungary saying his country cannot be blackmailed into “putting children in the hands of LGBTQ activists”. The rest of the ‘investigation’ then finds other ‘extreme’ tweets, posted by some of the accounts which Marshall had ‘interacted’ with. It appears he is guilty of thought crime by association.
Against better judgement, I replied to the bombshell report saying I liked Mr Marshall more now. I did not expect this to provoke Mr. Goodall into asking me if I “approve of the political content of these tweets” and tagging my employer to ask if they were “comfortable with that”.
Maybe I’m a snowflake, but in my mind, that’s not intellectual sparring between journalists, but a measly attempt to instigate my firing from the company for which I work, also known as cancelling. I tried to respond, as Gavin McInnes often describes, by “talking to liberals in their own stupid language”, and stated I was the grandchild of Muslim immigrants (therefore, not ‘Islamophobic’) but I still thought we should be able to discuss our rapid demographic transformation. I was told that ‘no one is stopping’ me from discussing it and asked again to say whether I ‘agree’ with the content of the liked tweets.
As a reasonable person, I said I agree with some and disagree with others, and asked why he was tagging my employer into this conversation. Goodall then revealed his true colours, saying that as I agree with the migration-sceptic sentiments of some tweets liked by Paul Marshall, I should not “be working as a journalist for a reputable news organisation”, adding that the fact I “feel able to come and say that shows how normalised extremism has become”.
You see, we are allowed to say what we like and we have a free media, but if you dare agree with the sentiment of some people’s tweets that others do not agree with, then a public figure with considerable clout will alert your employer and call for your sacking as they accuse you of having extremist views. This censorious and frankly Soviet attitude of our sensible, friendly News Agent is sadly pervasive in our media and even has a strong grip over those working at organisations that explicitly position themselves as working to break this mould.
Many definitions of extremist are tautological, like the Oxford entry “a person who holds extreme views, especially one who resorts to or advocates extreme action.” Collins has gone with “a person who goes to extremes in political matters, a supporter of extreme doctrines.” Merriam-Webster’s entry for extremism is “the quality or state of being extreme, advocacy of extreme measures of views.” Great stuff, but the most interesting definition is given by Cambridge: “someone who has beliefs that most people think are unreasonable and unacceptable.” This is at least definitive. I don’t doubt this is the definition far-liberals subscribe to (consciously or not) but a problem lies within those key words: most people.
Following up their exclusive investigation into Paul Marshall’s Twitter likes, The News Agents have interviewed the other media mogul vying for The Telegraph, Jeff Zucker, who is leading the bid funded mostly by a high-ranking UAE royal and politician. Zucker declared to Jon Sopel, another sensible BBC-man, that The News Agents had “exposed finally that Paul Marshall is unfit to own a newspaper… that was clear from what your reporting last week exposed. We are clearly the best option for The Telegraph and The Spectator”.
Zucker’s decade-long stint as President of CNN saw that channel descend from a liberal-leaning and generally respected outlet to a collapsing parody of itself, irreparably damaged by thousands of hours of hysteria over the now disproven ‘Russia-gate’ allegations.
His reign also saw the network adopt a number of radical agendas including Covid-authoritarianism, accelerating uncontrolled immigration and carbon fanaticism. I’m not an expert on American social attitudes, but I’d expect ‘most people’ to find these beliefs ‘unreasonable and unacceptable’.
Most people wouldn’t agree with many Emirati customs either. Goodall’s view that engaging with critical views of mass migration to Europe from radically different cultures is racist extremism, would not be deemed reasonable by most people. The insistence of Maitlis that the many millions who have thrown their lot in with Trump are “conspiracy theorists” rather than concerned ordinary voters, would not be acceptable to most people.
I’m not trying to say ‘the other side are the real extremists’ (even though it’s an arguable case with this definition). I don’t find this word meaningful or useful – we already have words for those who advocate violence, and demonising people for not sharing an (alleged) majority view is not only unreasonable and unacceptable but the basis of all totalitarian societies.
In any case, watching The News Agents’ current tour of America is fascinating stuff. There’s a palpable sense they view themselves as political versions of Louis Theroux visiting rural Klan members or an Amish village. As a viewer though, the glaring perception gap between interviewers and interviewees cannot be missed. When Maitlis speaks to Congressman Byron Donalds, a black Trump-supporting Floridian, she asks him in incredulous tones whether he finds it “deeply offensive” when he hears Orange Man being racist and bad. Her questioning also includes some interesting remarks: “Donald Trump is trying to target the young black African-American: the masculinity vote”, asserts Maitlis. Her racial characterisations of the visibly bemused Congressman Donalds continue: “[Trump’s] lost a lot of women over the whole issue of abortion, so he’s going after young black men because they like his machismo”. The lack of self-awareness is truly astounding.
What happened to these people? As is often the case, they suffer from many of the afflictions that they ascribe to others. When the gammon awakening first took root at the advent of Brexit and Trump, we often heard about ‘the left-behind’, those people who, unable to deal with the changing world around them, had retreated to echo-chambers from which they sniped and lashed out. Look how the tables have turned!
In 2024, the far-liberals don’t even bother to hide their disdain for the masses with faux-empathy and anthropological labels. They don’t even engage with those they view as ideologically inferior anymore – they are simply to be mocked and then ignored. This is seen in the increasingly preferred format of propaganda, where mid-wit sensibles like James O’Brien angrily shout at and put down their listeners for being thick plebs.
What we are seeing is a radicalisation of those who view themselves as the sensible people in society. They are the dinner-party class and they have reacted to the deplorables breaking into the mainstream and creating thriving new media spaces by embracing their dismissive labels with a new vigour. While in the near-past there was some desire not to alienate the hoi polloi too much by calling them all whatever-ist or something-phobic, now the far-liberals don’t even try to restrain the scope of what they consider to be radical and extremist (as the inclusion of The Conservative Party, GB News, Reform UK, The Telegraph and even this esteemed publication in Hope Not Hate’s recent ‘State of Hate’ report shows).
As such, ‘conspiracy theorists’ and ‘extremists’ (and privately, ‘nutters’ and ‘cranks’) have become magic words for far-liberals to signal their virtue to each other, and to shut down anyone else who they deem politically incorrect. ‘The public are idiots’ and ‘voters are incredibly stupid’ are sentiments heard all too regularly from journalists off-camera. This fully closed mind has given up on intellectual curiosity and severed its connection with facts.
The conspiracies that they deride are often based on genuine intersections of vested interests and power structures, yet they have started to engage in their own conspiracy theories, alleging with little evidence that Boris Johnson is a FSB spy, that Russian interference decided Brexit and that dark shadowy forces are behind groups against lockdown and the endless restrictions on motoring. In their world, conspiracies are not engaged in by the elites against the people, but by the people against the elites – how about that!
These arguments can easily evolve into semantics so allow me to bring us back down to earth for a second – let’s picture in our head a hypothetical ‘normal, ordinary person’, and put to them a few differing positions and imagine what they’d say is the ‘extreme’ position:
- Increasing our population by many millions with spiralling numbers coming from the poorest and most backward parts of the world VS taking in a very small and manageable number who have genuine ties and come from compatible countries.
- Allowing endless thousands of unknown fighting-age illegal migrants from warzones to be escorted on dinghies into our country and to be put up indefinitely in hotels at the taxpayers’ expense VS using our armed forces to protect our borders from illegals.
- Encouraging and subsidising children to mutilate their genitals and take copious amounts of hormones and hard chemicals as part of a legally recognised ‘identity’ and proposing outlawing therapists from talking children out of that VS recognising transgenderism for what it is: a mental illness, often mixed up with autogynephilia and fetishes, made into an identity and promoted by the state.
- Sending billions of our taxes to military contractors via corrupt Ukrainian politicians so that a brutal war of attrition, that could have been ended a month after it started, continues to rage on even at the risk of nuclear armageddon VS telling Kiev that it has to become an explicitly neutral state and normalise relations with Russia so Europe can develop a new and lasting security architecture.
- Systematically discriminating against white people on a political, corporate and cultural level to rectify the microscopic racism that other people face while ignoring heinous crimes like rape-gangs and stabbing epidemics in order to not be racist VS judging people by the content of their character and not by the colour of their skin.
I’ll let you decide which set of views you think Joe Bloggs would find most extreme, but to my mind, there’s no question that the positions of the far-liberals represent the real extremism plaguing our country. They have no sense of proportion or measurement. Despite the negative effects of their Swiss-cheese worldview being all around, ideological sunglasses convince them that they are not only correct but are morally superior. This is insane.
Batya Ungar-Sargon, an American left-wing journalist and big news star has been disowned by elite Democrats for pointing out that the party has lost the working class to the MAGA movement. She recently gave an interesting analysis on Steve Bannon’s War Room podcast:
“Working class Americans, whether they vote for Democrats or Republicans, whether they are ‘liberal’ or ‘conservative’, they all have the same views. Neither party is really speaking to them, they all agree by and large about the most important issues – polarisation is a totally elite phenomenon.”
We see this here in Britain too. The major parties attack each other in the media while rabble-rousing in Parliament over their cosmetic differences but they agree with each other on all the major issues of the day, and the public by-and-large disagrees with them.
There is nothing sensible or tempered about the policies enacted, both at home and abroad, over the past few decades. There is nothing democratic about the messages sent by voters being disregarded and ignored time and time again. When they try to gaslight you into thinking they are on your side, like Sunak’s recently discovered concern about Islamist extremism, do not forget that it is he who is presiding over the current record levels of both legal and illegal migration, and his party that has enforced failing multiculturalism and indirectly supported radical Islamic terror in the Middle East. All the toys will come out of the box for our Punch and Judy elections, but be in no doubt: all the far-liberal elites are equally responsible for our woes and operate as a uniparty (which neither you nor I am in).
Commentator and author Mark Dice advocates using liberal jargon in reverse, coining phrases like ‘anti-whiteism’ and ‘black fragility’. I think we need to start giving back what we get and incessantly label these dogmatists as far-liberal extremists. Instead of being on the back foot, constantly defending ourselves against smears and allegations, it’s high time to tell these lunatics that we, ordinary normal people, are the real sensibles of this country and that those destroying society with dangerous ideologies are those better described as extremist.
Yet if they still laugh gormlessly in your face, you could always just tell them to “fuck off”.
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It’s Not Just Any Christmas, It’s a Little Shop of Horrors Christmas
What is Christmasy about setting fire to Christmas cards? What is festive about a giant Venus flytrap almost eating a small dog? Nothing, but apparently those are the kinds of Christmases two of the largest high-end retailers are trying to sell us, and we aren’t buying.
The release of Christmas ads in November launches the holiday season, and there are few greater British traditions than gathering around the kettle in the work kitchen to talk about the new John Lewis advert the day after it’s aired.
But the first major retailer to release its ad did not get the reaction it had hoped for. Marks & Spencer faced a backlash over its ‘Love Thismas, Not Thatmas’ ad, which sent the message that traditional Christmas needs to be burnt down, shredded, smashed, and go swimming with the fishes.
In one scene of the retailer’s clothing and home campaign, Sophie Ellis-Bextor turns her attention from browning marshmallows on a gingerbread house with a kitchen blowtorch to setting a stack of Christmas cards on fire. In another, paper hats get mulched into confetti, an elf gets launched off the roof of a house with a baseball bat – you get the idea.
It ends with the voiceover saying: ‘This Christmas, do anything you love.’
‘Do anything you love.’ Eschew the spirit of charity. Destroy Christmas and make it all about you. Not about family. Not about children. Reject tradition.
The John Lewis ad was worse. If the Little Shop of Horrors did Christmas ads, it would look like this.
In short, a boy’s Christmas tree seed grows into a giant voracious Venus flytrap with multiple sharp-toothed mouths, that at one point appears to snap after the family’s Pomeranian. Fearful of the carnivorous plant, the boy’s mother, grandmother, and sister take it outside.
But the narrative that you shouldn’t judge a predatory plant based on its natural inclination triumphs when the family joins the flytrap in the garden with their presents. And as if taking inspiration from the feverish delusions of a sick toddler, the ad ends with the plant snatching the wrapped gifts, gobbling at them, and spitting them back at the family, unwrapped.
John Lewis’s message is spelt out and very much the same as M&S: reject tradition. Or as the major retailer phrased it, the ad “celebrates the joy in the UK’s changing Christmas traditions.”
At one time, John Lewis set the standard for Christmas ads. Memorable favourites like Monty the Penguin (2014), the 2010 montage ad accompanied to Ellie Goulding’s rendition of ‘Your Song’, or the adventurous snowman ad of 2012, were warm, festive, and at times tear-jerking. They celebrated dreaming and childlike innocence. They felt like they were produced with true love for the season. While not all were cookie-cutter traditionally Christmasy in appearance, they conveyed those timeless values of family, sharing, hope, and gratitude. They were crafted with the skill of Don Draper.
The 2023 John Lewis ad is ugly nightmare fodder.
The affordable food retailers, however, embraced and celebrated the traditional messages of Christmas.
Asda leans enthusiastically into the festive season with its joyful, light-hearted ‘Make This Christmas Incredibublé’ ad, featuring Michael Bublé as a store quality officer.
Showing off turkey, mince pies, panettone, and enough cheeses to put a lactose intolerant into a coma, Bublé is funny and ostentatious. The sets are tastefully but festively decorated, and the ad is finished with the singer joining a choir of staff in an energetic rendition of ‘Walking in a Winter Wonderland’.
Asda struck the right chord and knew its audience. It knows they’re suffering under the cost-of-living crisis and says without saying: you can still afford to have a nice Christmas dinner this year.
The Aldi advert sees a return of Kevin the Carrot, this time in his adventures in a Christmas food-themed Willy Wonka’s factory. Narrated by British actor Jim Broadbent, lines of poetry convey deep-rooted values such as: ‘Only Kevin the carrot clearly understood the true meaning of Christmas and the importance of being good.’
And: ‘The season of goodwill was truly in the air, for Christmas is a time that’s sweeter when you share.’
But it was fellow German food retailer Lidl that stole the paper Christmas crown. A racoon who loves Christmas goes on a little hero’s journey to make sure a toy monkey gets delivered to the boy who he’s been watching through the window. While never discovered to be the creature that placed the toy under the tree, the raccoon is rewarded when the family dog takes a portion of Christmas dinner outside to share with him.
It was old John Lewis: full of innocence, adventure, mild peril, and generosity. It was moving and warm. It shared an important message: little gestures of kindness matter.
And the latter two retailers put their money where their mouth is: both Aldi and Lidl are part of the Neighbourly charity network to distribute unsold surplus food to local communities. Lidl is also hosting toy banks for donations in their stores and has said that it will be producing the monkey and raccoon toys for sale, with the proceeds going to Neighbourly.
These aren’t just empty words, but action. The desire to help comes through these ads and touches people. These are authentic expressions of the season of good will towards all men.
What I and people who took issue with in the M&S and John Lewis ads is not that some individuals reject traditional Christmas. People are free to have whatever unconventional Christmases they want and not be judged for it.
No, this is about people tired of being nudged by forces that shape our society and craft our media that our world must change. That even though we are in the majority, we must have our expression of our culture and tradition come second – or not at all – to unconventionality, modernity, and progression.
‘Don’t touch or break our Christmases,’ we’re saying.
These messages from John Lewis and Marks & Spencer were intentional, crafted by professional agencies that have been captured and work to serve the woke agenda and their ‘purpose-driven’ campaigns – sometimes at the expense of profit. While unconventional unChristmas ads are not woke in themselves, they originate from the same spiteful anti-tradition place.
But the fickle monster you feed eventually comes back to bite you over any perceived form of ‘hate’, slight, or microaggression. Case in point: Marks & Spencer had shared a still outtake from their ad to social media, showing paper hats burning in a fireplace, before quickly deleting it and apologising for any offence caused.
Not apologising to those Christmas-lovers who might have thought it mean spirited, but to pro-Palestinian activists. Yes, Marks & Spencer took seriously complaints that burning red and green paper hats was insensitive and stoking tensions because Palestinian flags also happen to feature red and green.
Let no good pandering go unpunished.
