In a world that is innately tragic, how does one remain cheerfully vital? There seems no end to the forces that wish to crush one’s joie de vivre. Whether it’s the deadening omnipotence of the modern technocratic mode of organisation, the overbearing coddling of our moralistic culture, or just the old-fashioned primordial fate of the great tragedians and philosophers, we cannot escape an assault of forces intent of making us submit to despair.
The world often feels like a great slimy toad, sitting on our chests and allowing its toxic ooze to envelope our nostrils and lungs until we choke. How many people give in to it I wonder? Millions? How many human beings surrender their souls to the devilish incubus that haunts them? This is the primary question of human existence and one that has become pertinent to the present moment in art. In a high culture full of worthless slush that threatens to drown us all in its mediocrity and potent purposelessness, the moment of choice is thrust upon us all as individuals: either we swim to sweet terra firma or fall beneath the murky surface.
Yet, as old King Canute once showed us, the tide is never-ending. In a deeper, spiritual sense the assault of despair will never end. We die and suffer. Our loved ones die and suffer. Religions are exhausted and nations fall to ruins. Given this, do we still have the strength to embrace life?
This is an excerpt from “Blast!”. To continue reading, visit The Mallard’s Shopify.
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Britain needs some Thai adverts
Messages are important, and advertising is vital in conveying messages. I do not wish to dwell on the history of such activities, but when we think of advertising, we think of persuasion and attraction; luring the viewer towards the subject matter of said advertisement.
As a result, we (sadly) have advertising on television (as if televisions weren’t bad enough). In the past, iconic adverts have included gorillas playing the drums or memorable lines from Hastings Direct. Have they ever changed anything or produced anything substantial within the UK? I would argue no, not really.
Typically, in the West, government and private business messages on social issues tend to be negative. We see adverts of smokers with cancerous growths and drink driving victims. The ‘world of you’ is incomplete without a specific item and you need it to become complete. The shock factor of such messages intends to make the audience fearful of the consequences of such behaviours.
Additionally, Western adverts which touch on important issues comes across as painfully inauthentic, superficial, and twee. This is likely compounded by a heightened awareness of forcing major issues into such a short space of time for televisions. I assume this is because such adverts are made not for the viewers but for the creators themselves, mirroring most modern media in recent years.
In contrast, one country has used a different means of spreading its message, utilising comedy and the heartfelt. Although funny adverts exist all over the world (most notoriously in Japan), it is the health adverts found in Thailand which do the most wonders.
This being all being said, what has any of this got to do with Thailand its own adverts? Thailand has problems with alcohol, it ranks among the highest in the world and the highest within Asia. Britain has alcohol problems too, all of which have their own effects and subsequent advertising campaigns. What is interesting is how both nations advertise differently to their respective populations. Thai adverts tend to be more friendly, less intense and hit home for the audience. All these things considered, I’m of the view that they’re more effective than UK adverts.
Perhaps the most famous Thai advert is this anti-drinking advert, found here. What is the most interesting is that it is weirdly powerful in nature. We see an individual go from being a alcohol-induced wreck to becoming a functioning member of society in the space of a minute.
It is done in a funny yet logically coherent way. There is no great shock value, no negativity, it is all laid out for the viewer to understand and enjoy. Moreover, the greater emphasis on becoming productive, not just for yourself nor your family, but most importantly your nation. The time you spend drinking could be used to tackle the issues facing your life and getting ahead of things. These actions aggregate into a big societal change occurring; a change occurring from one action.
Contrast this to the harsh and brutal actions taken in UK television adverts regarding alcoholism and related issues. We see botched and broken bodies that shock daytime viewers, yet none of them seem to be memorable or affect us in a long-lasting and meaningful way. There is no positive message nor spin that can be used to reach further to the viewers. In short, what this shows is that of the major cultural divide between how both nations approach not just raising awareness of such issues, but what can be done about it.
Another good example which evokes the heartfelt can be found within this life insurance advert. Again, we see this attitude of avoiding the negative and instead we see the aggregate effects of one man’s actions uplifting the society which surrounds him. The style may be different to that of the aforementioned ‘comedic’ type of adverts, but the messages remain the same. We see a singular man do minor actions which help society at a much larger scale.
This sits in sharp contrast to the types of adverts that are commonly seen in the UK. Most life insurance adverts are reductive. We see some random adult sat at the dining table talking to a suspiciously non-Indian call centre worker about being a non-smoker and the cost of insurance for a newly parented couple.
Above all else, what is propagated is a certain cultural attitude that is reflected within the nation. Generally speaking, this can be summarised as being that of Greng Jai (เกรงใจ). In short, Greng Jai means to be kind and considerate. This, in part, plays in the stereotype of being friendly and smiley in nature. This itself has many different problems which I will talk about in future articles.
However, the nature of Greng Jai, when played out in the role of advertising, presents the core functional difference. When negative and positive messages are presented, it is the positive messages which most effectively conveys the core message of the advertisement. Our ability to address certain issues need not be simplified nor brutalised.
In summary, the potential to learn from how various countries from around the world and how they spread, and promote certain messages to the population at large, remains important. Additionally, it remains important to develop a deeper understanding of how other nations handle themselves when presented with certain issues.
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Britain’s Brown Scare
A spectre is haunting Britain – the spectre of fascism. At least, that’s what we’re told.
In Technology, Communism, and The Brown Scare, Curtis Yarvin defines The Brown Scare as: “America’s ginormous, never-ending, profoundly insane witch-hunt for fascists under the bed.”
However, it is blatantly apparent that this witch-hunt is not inherently American in character. Indeed, such paranoia greatly afflicts the wider Western world, and certainly the United Kingdom.
This month, Sadiq Khan, Mayor of London said: “Those that have legitimate objections [to ULEZ expansion] are joining hands with a far-right group.”
“Let’s call a spade a spade, some of those outside are part of the far-right, some are Covid-deniers, some are vaccine deniers, some are Tories.”
Currently, ULEZ (Ultra-Low Emission Zone) covers all areas within the North and South Circular Roads, but is set to expand across all London boroughs from 29th August 2023.
Vehicles that are not ULEZ-compliant will receive a daily charge of £12.50. This means that cars, motorcycles, vans, and specialist vehicles up to and including 3.5 tonnes, and minibuses up to and including 5 tonnes, will be charged.
Exemptions will be given to lorries, vans, or specialist heavy vehicles over 3.5 tonnes, and buses, minibuses, and coaches over 5 tonnes, which will continue to pay the Low Emissions Charge (LEZ) charge.
Unsurprisingly, there have been a range of objections to ULEZ expansion.
Many commuters cannot afford the charge and fear it will be detrimental to small businesses. Others are angered that no such proposal was included in Khan’s manifesto, and that the results of the ensuing consultation on ULEZ expansion have been ignored.
Some object to the planned expansion of surveillance that is required to make the policy workable, whilst others argue ULEZ is unworkable altogether and will not help lower carbon emissions.
On the whole, none of these positions are conspiratorial. If anything, they’re all pretty straightforward expressions of democratic and economic concern.
Nevertheless, all these objections are irrelevant because, at least according to Khan, opposition to an arbitrary proposal that will destroy livelihoods, expand mass-surveillance, and do little to help the environment is, allegedly, tainted by vague “FAR RIGHT” (!!!) tendencies.
As many have surmised, this is nothing more than a political tactic. Khan hopes that by condemning objections as “FAR RIGHT” (!!!), the Anti-ULEZ campaign will divert time, energy, and resources away from protesting his insane and popular policy, and towards expunging their association with the unnamed, unsubstantiated, likely fictitious and/or irrelevant “far-right group”.
Whilst this is true, it misses a more straightforward point, albeit one that is harder to bring up: just because something is “FAR RIGHT” (!!!) doesn’t mean it’s wrong.
Why would it matter if ULEZ is opposed by the “FAR-RIGHT” (!!!)? As a policy, ULEZ is either good or bad depending on its intent, feasibility, and results and should be deliberated and implemented accordingly.
Unfortunately, the Sensible People, despite their obsession with Forensics, care very little for detail. Totally PR-brained, the ‘connotations’ of one’s words carry infinitely more weight than what one actually says.
As such, they are not only inclined to pedantic language-policing, they assess politics by every metric other than policy.
Take the Wakefield controversy as another example. A group of four children, and their families, received death threats after word got out that one had smudged a copy of the Quran, the Islamic holy text, as well as a suspension from their school, despite the headmaster’s declaration that there was: “no malicious intent by those involved.”
Consequently, the boy’s mother was dragged into the local mosque – by the police, no less – in what can only be described as Modern Britain’s equivalent of a Struggle Session.
Teary, veiled, and evidently shaken, she profusely apologised for the behaviour of her son, who is autistic, stating: “[he] doesn’t always realise what is appropriate and what is not appropriate.”
As we all know by now, in Modern Britain, the role of the police isn’t to prevent the type of crime that led to its founding. Recent data, published in The Times, shows that serious crimes, including but not limited to: harassment, assault, stalking, and criminal damage are virtually legal, and that charge rates have plummeted to an all-time low since 2015.
Rather, the purpose of the British police is to calm the ungrounded fears of society’s most unhinged members, those who believe that Britain’s traditional identity, and the preservation of it, inherently predisposes people to THE FAR-RIGHT (!!!), and that there is an omnipresent conspiracy to turn Britain into the least ethnically homogenous ethnostate in history.
As such, the permanent policy of the contemporary British state is not protection, but social engineering; it is one of never-ending, domestic, ‘de-Nazification’.
In fact, this establishment-sanctioned whataboutism, perpetually pointing the finger at the FAR-RIGHT (!!!), is so pervasive that not even national travesties can escape its grasp.
Charlie Peters’ recent documentary, aired by GBNews in February, outlined the scandalous racially charged abduction, trafficking, and rape of thousands of young white girls by south Asian men; a practice which took place across the UK over multiple decades.
Despite the eye-watering amount of completely preventable suffering caused by the scandal, it was clear that such evil was continuously swept under-the-rug by British police; specifically, for the sake of “political correctness” and “community cohesion.”
Like the police, whose complicity in suppressing public knowledge of the scandal has not resulted in a single firing, left-leaning and liberal-leaning individuals, led by a pseudo-academic, are calling for the censorship of Peters’ documentary, believing it emboldens the far-right, stokes racial stereotypes, and promotes “hate” and “division”.
Needless to say, but worth saying nonetheless, when 1 in 73 Muslim males in Rotherham are involved with paedophilic rape gangs, there is no community cohesion to fuss over – it simply doesn’t exist.
This is perhaps the defining feature of Britain’s Brown Scare: it prevents people from understanding what is right in front of them, whether it’s the condition of one’s community or one’s own material interests.
The Manchester Arena bombing, the deadliest terrorist attack and the first suicide bombing in the UK since the 7/7 bombings, conducted by a foreign-trained Islamist that came to Britain as a refugee, has been retroactively rewired to make the bombing about the threat of FAR-RIGHT (!!!), as opposed to Islamist, radicalisation.
No doubt about it, if a civilisation-ending meteor were to crash into Earth, Britain’s pseudo-intelligentsia, the Waterstones Intellectuals that they are, would use their last moments to make pseudo-profound remarks about how such a travesty would ‘embolden’ THE FAR-RIGHT (!!!).
All this said, it’s clear that this delusional preoccupation with an impending fascist threat isn’t a recently-concocted political tactic. Rather, it is at the centre of the West’s post-war secular theocracy. As such, we can expect The Brown Scare to afflict wider culture, more so than mainstream politics, and indeed it does.
Whether it’s Coronation Street’s goofy storyline about a white working-class kid joining the “FAR-RIGHT” (!!!) after he’s replaced by a refugee at his old school, or the upcoming 60th anniversary special of Doctor Who, which is set to feature an antagonistic “FAR-RIGHT” (!!!) party, aestheticized as a mishmash of every “FAR-RIGHT” (!!!) development as of recent: GBNews, Patriotic Alternative, MAGA, Brexit Party, Vote Leave, The Conservative Party, you name it.
Drag Queen Story Time, which involves an adult-entertainer talking to infants about sexual exploration, gender identity, and… other things – Y’know, good family-friendly stuff – was hosted at Tate Britain, inciting sizeable protests and counter-protests. How did the media portray this debacle? As a far-right attack on human rights, but ultimately a triumph for liberal society.
Erstwhile, Prevent, the government’s own anti-terror programme, has flagged various films and TV series as FAR-RIGHT (!!!) material, including but certainly not limited to: Zulu, The Dam Busters, Yes Minister, Civilisation, The Thick of It, and (perhaps most ridiculously of all) Great British Railway Journeys.
In addition, the list features authors ranging from Thomas Hobbes and John Locke to Thomas Carlyle and Edmund Burke. Tolkien, Lewis, Conrad, Huxley, even Orwell, make a debut on an official red-flag list used and taken seriously by the British state.
Even the works of our national poet, Shakespeare, were listed as potentially dangerous material. Considering this, it’s no wonder they are being adapted to conform to our post-war neurosis, with a recent showing of The Merchant of Venice being about fighting Oswald Mosley’s Blackshirts.
At this point, one cannot pretend that the scare is just a fringe, confined conspiracy – it’s a widespread, mainstream conspiracy theory that masses of people, “low-status” or “high-status”, have bought into wholesale.
Things have gotten so bad that the BBC, not exactly in good books of “THE FAR RIGHT” (!!!), or the right in general for that matter, had to release a press statement telling people stating that, despite rumours of a “sixth episode” being pulled to avoid “right-wing backlash”, no such episode of Sir David Attenborough’s new series, Wild Isles, exists or has ever existed.
Given this daily bombardment of delusion, there is a tendency to push back; to demonstrate a more measured approach to the topic of fascism, usually echoing, or making direct reference to, Orwell’s words in What is Fascism?:
“The word is almost entirely meaningless. In conversation, of course, it is used even more wildly than in print. I have heard it applied to farmers, shopkeepers, Social Credit, corporal punishment, fox-hunting, bull-fighting, the 1922 Committee, the 1941 Committee, Kipling, Gandhi, Chiang Kai-Shek, homosexuality, Priestley’s broadcasts, Youth Hostels, astrology, women, dogs and I do not know what else.”
This tendency is completely understandable. When Reform UK and left-wing individuals with mildly gender-critical views are listed alongside fringe and powerless Neo-Nazi weirdos as threats to society, one gets the impression that those seeking to affirm the veracity of UK-wide fascist collusion are, to say the least, scraping the barrel.
However, this misses the overarching point: according to those afflicted by Britain’s Brown Scare, nothing is in possession of any inherent quality.
From raiding wallets to raping, bombing, and harassing children, from blacklisting timeless literature to human trafficking, things most people would consider egregious, only become worthy of condemnation depending on their imagined relative proximity to Adolf Hitler, or their hypothesised potential to ‘embolden’ the “FAR RIGHT” (!!!).
Most recently, of course, Gary Lineker has been suspended from the BBC after he compared the government’s recent attempts to crack down on illegal channel crossings to 1930s Germany.
Whether one thinks Lineker deserves to be suspended or not is beside the point: Britain’s Brown Scare is believed by those in positions of considerable influence, not just nutty FBPE parochialists.
With a general election set to take place next year, and a Labour victory all but officialised, we can expect Britain’s Brown Scare to get worse, especially when Modern Britain’s founder, Tony Blair, is effectively shadow-leading the party.
Besides, how are Labour meant to remain in power if they don’t satiate the delusions of those that support them to save the NHS and immigrants from Tory Brexit Fascist UKIP Stalinism?
However, none of this means Labour is popular. The British people would like nothing more than a new party, with one-quarter of Brits saying they would support a party led by Farage, which is prepared to lower immigration, bring economic stability and growth, and tackle crimes that people actually care about.
It goes without saying that such a party, unlike the current Conservative Party, should be willing to protect right-minded citizens from the detached and paranoid fury which afflicts much of the populus, and threatens what remains of our livelihoods and liberties.
Many things can happen in politics, but one thing is certain: as long as the Brown Scare continues to spread, speaking the truth will remain a revolutionary act, and those with an outlook barely distinct from David Icke will be considered Sensible Centrists by everyone in a position of power.
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Deconstructing Samurai Jack
Samurai Jack was an American animated TV series that premiered on Cartoon Network in 2001 and ran for, eventually, five seasons. The story follows the adventure of an unnamed samurai travelling through a dystopian future governed by a demonic wizard named Aku. What makes Samurai Jack unique is the moral paradigm that can be read into the central premise of the plot, neatly summarised by the tagline of the opening sequence: ‘Gotta get back, back to the past, Samurai Jack.’
The world that the samurai fights to destroy – a world corrupted at every level by Aku’s evil – is unambiguously modern in character. When he is cast through a time portal at the end of the first episode, he falls out into the squalid depths of a futuristic inner city ghetto. He drops out of the sky into a world of towering black skyscrapers, massive electronic billboard advertisements and sky-streets jammed with flying motorcars. The thunderous roar of the city’s traffic disorients and terrifies him.
After barely surviving his dramatic entrance, he is greeted by some locals who give him the name ‘Jack’ and speak to him in what is easily recognisable as a modern urban patois. ‘Yo, Jack! That was some awesome show!’ ‘Word! Jack was all ricochetically jump-a-delic!’ Their manner of speech contrasts heavily with Jack’s own old-fashioned and deliberately measured standard English. When Jack hesitantly asks where he is, he is told by these odd strangers that he is in the ‘central hub’ of Sector D. This is a placeless place, devoid of history or culture and labelled a ‘hub’ of a ‘sector’ in familiarly modern and soulless bureaucratic fashion.
Jack then stumbles into a seedy nightclub where he becomes even more distressed than before. He holds his hands to his ears, desperate to block out the loud, thumping techno music, and looks around wild-eyed at a room full of scantily-clad dancers and hideous aliens with bionic body parts. This new world is too bright and too loud for Jack. The world he came from is tranquil, soft and full of flower-filled meadows, rolling hills and beautiful snow-topped mountains. Aku’s world is vulgar, harsh and obnoxious. Jack is a man out of time, questing through the future in order to return to the past. He fights to turn the clock back in order to prevent the world around him from ever existing and to save the world he once knew. The tale of Samurai Jack is a reactionary, luddite Odyssey.
The first scene of the first episode is like something out of a bad psychedelic trip or a nightmarish fever dream. Everything is uncanny – the sun and moon are too large, the landscape is barren and red and the lone piece of flora in the scene is a twisted black tree. The giant moon eclipses the sun, shooting red lightning through the sky as the tree twists and morphs into the demon Aku. This terrifying moment, complete with deliberately unsettling sound effects, masterfully introduces the show’s main antagonist. It is also a prime example of Tartakovsky’s use of the environment instead of dialogue to evoke emotion and convey information about his characters.
Aku is able to see Jack through a magic mirror at all times, he can shapeshift endlessly and is immune to all physical weapons. Aku is more than a demon wizard – he is a malevolent god. He is informed instantly of Samurai Jack’s arrival in the future by his informant network that, throughout the show, seems to extend into every nook and cranny of the universe. Aku’s armies are inexhaustible, dwarfed only in size by the intergalactic mining operation he employs to sustain it. The entire universe is in the grip of an Orwellian state in the service of a quasi-Gnostic demiurge. The central premise of the show itself implies the extent of Aku’s dominance – dominance so complete as to be completely insurmountable, and able to be defeated only through time travel. Genndy Tartakovsky’s finest creation is a kids TV show set in a world that is incomprehensibly awful, where the main character faces completely hopeless odds and the main antagonist is all-powerful. Jack stands alone, armed only with a magic sword and the power of righteousness, and yet it somehow feels as though Aku fears him more than he fears Aku.
For the first four seasons Jack is an unchanging constant as the setting around him is repeatedly changed in line with his journey. Dialogue and character development are conspicuously limited in contrast to many other shows, but this speaks to the genius of Samurai Jack’s unique formula. The relationship between the main character and the setting are reversed – Jack is the unchanging stage. The story takes place around him but he stays the same, dressed in his characteristic white robes, forever a fish out of water. The only exceptions to this rule are the first episode, where Jack’s character is established, and the final season on Adult Swim, which takes a different and more mature tack.
Genndy Tartakovsky’s work for Cartoon Network is understandably constrained by limits of what is appropriate for children to watch before school, but when the show was moved to Adult Swim it became free to explore darker themes. For the first four seasons, Jack turns his deadly sword on his robotic and demonic enemies only. This allowed Tartakovsky to showcase Jack’s skill, defeating hordes of enemies that sometimes cover the entire horizon, without any graphic violence. The fact that Jacks opponents until the final season remain the minions of Aku, which are overwhelmingly robots, rather than the flesh-and-blood inhabitants of his fallen world is another way in which Aku and his evil are made to seem industrial in character, in opposition to noble, agrarian Samurai Jack.
The entire show is hand-drawn without outlines so that characters blend into their backgrounds. Lineless drawings give the animation a rudimentary, child-like appeal as well as greater flexibility with regard to proportions so that all of the characters’ movements feel powerful and dynamic. Action scenes are one of the great strengths of Tartakovsky’s cartoons – evident in Star Wars the Clone Wars (2003) earlier in his career right through to Primal, which aired just recently in 2019. All of this combined with the use of comic book-esque screen framing make the series feel more like a graphic novel come to life or an anime series than a Western kids cartoon. What’s more, Samurai Jack accomplishes this without sacrificing childish entertainment value.
However, what makes Samurai Jack stand out in a sea of well-animated cartoons is the story. Jack is a unique character that represents a sentiment not often explored in visual media – the sense of longing for a world you’re not even sure exists, or ever existed. The world around Jack is fetid and evil – but the world he remembers, was it ever truly as good as he remembers it to be? Was the world that was ever free of the corruption and evil that so disgusts him about the world – the ‘world that is Aku’ – that he fights to undo? Jack’s sense of alienation is deeper than that of a stranger in a strange land – he is a man trapped at the wrong place in time entirely. Not only is the world foreign, but everything is laced with and governed by Aku’s evil. The very ground on which he walks, the air through which he moves, is hostile to him. In our world where seemingly nothing can escape the plastic-coated grip of modernity, this cartoon asks whether it really is so crazy to feel like you’ve gotta get back, back to the past, Samurai Jack.
