This is an extract from the transcript of The Chinese Revolution – Good Thing, Bad Thing? (1949 – Present). Do. The. Reading. and subscribe to Flappr’s YouTube channel!
“Tradition is like a chain that both constrains us and guides us. Of course, we may, especially in our younger years, strain and struggle against this chain. We may perceive faults or flaws, and believe ourselves or our generation to be uniquely perspicacious enough to radically improve upon what our ancestors have made – perhaps even to break the chain entirely and start afresh.
Yet every link in our chain of tradition was once a radical idea too. Everything that today’s conservatives vigorously defend was once argued passionately by reformers of past ages. What is tradition anyway if not a compilation of the best and most proven radical ideas of the past? The unexpectedly beneficial precipitate or residue retrieved after thousands upon thousands of mostly useless and wasteful progressive experimentation.
To be a conservative, therefore, to stick to tradition, is to be almost always right about everything almost all the time – but not quite all the time, and that is the tricky part. How can we improve society, how can we devise better governments, better customs, better habits, better beliefs without breaking the good we have inherited? How can we identify and replace the weaker links in our chain of tradition without totally severing our connection to the past?
I believe we must begin from a place of gratitude. We must hold in our minds a recognition that life can be, and has been, far worse. We must realize there are hard limits to the world, as revealed by science, and unchangeable aspects of human nature, as revealed by history, religion, philosophy, and literature. And these two facts in combination create permanent unsolvable problems for mankind, which we can only evade or mitigate through those traditions we once found so constraining.
To paraphrase the great G.K. Chesterton: “Before you tear down a fence, understand why it was put up in the first place.” I cannot fault a single person for wishing to make a better world for themselves and their children, but I can admonish some persons for being so ungrateful and ignorant, they mistake tradition itself as the cause of every evil under the sun. Small wonder then that their hairbrained alternatives routinely overlook those aspects of society without which it cannot function or perpetuate itself into the future.
And there are other things tied up in tradition besides moral guidance or the management of collective affairs. Tradition also involves how we delve into the mysteries of the universe; how we elevate the basic needs of food, shelter, and clothing into artforms unto themselves; how we represent truth and beauty and locate ourselves within the vast swirling cosmos beyond our all too brief and narrow experience.
It is miraculous that we have come as far as we have. And at any given time, we can throw that all away, through profound ingratitude and foolish innovations. A healthy respect for tradition opens the door to true wisdom. A lack of respect leads only to novelty worship and malign sophistry.
Now, not every tradition is equal, and not everything in a given tradition is worth preserving, but like the Chinese who show such great deference to the wisdom of their ancestors, I wish more in the West would admire or even learn about their own.
Like the Chinese, we are the legatees of a glorious tradition – a tradition that encompasses the poetry of Homer, the curiosity of Eratosthenes, the integrity of Cato, the courage of Saint Boniface, the vision of Michelangelo, the mirth of Mozart, the insights of Descartes, Hume, and Kant, the wit of Voltaire, the ingenuity of Watt, the moral urgency of Lincoln and Douglas.
These and many more are responsible for the unique tradition into which we have been born. And it is this tradition, and no other, which has produced those foundational ideas we all too often take for granted, or assume are the defaults around the world. I am speaking here of the freedom of expression, of inquiry, of conscience. I am speaking of the rule of law, and equality under the law. I am speaking of inalienable rights, of trial by jury, of respect for women, of constitutional order and democratic procedure. I am speaking of evidence based reasoning and religious tolerance.
Now those are all things I wouldn’t give up for all the tea in China. You can have Karl Marx. We’ll give you him. But these are ours. They are the precious gems of our magnificent Western tradition, and if we do nothing else worthwhile in our lives, we can at least safeguard these things from contamination, or annihilation, by those who would thoughtlessly squander their inheritance.”
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How to Deal with an Ideological Villain
A pet peeve of mine is when an antagonist in a book, show, or movie is driven by an ideology that, when he or she is inevitably defeated, nonetheless remains without being dismantled or rendered inept in some way. While, today, it is more often the protagonist driven by his or her writer’s self-inserted worldview, antagonists have, for over a century, often had ideological motivations–saving the climate, achieving some form of racial or sexual (but never ideological) equity, promoting radical resource conservation, whatever. Of course, we keep our hands clean by having the villain nominally lose, but that still leaves the ideology to be dealt with.
If left unanswered, the antagonist’s scheme, though foiled in its dastardly implementation, can too easily become a case of a merely overzealous attempt to produce what some believe to be a nonetheless good, noble goal with whatever hue of progressivism initially drove him or her. The good and the bad becomes, thus, not a matter of principle or goal but of method–the villain or villainess was such because he or she was too radical for those around him or her, etc. Hence, you get people considering whether the Marvel Universe’s Thanos was right in trying to reduce planetary populations by half, whether it wouldn’t be just for Godzilla: King of the Monsters’s Dr. Emma Russel to accelerate some a titanic climate emergency to fully dispense with humanity, or whether X-Men’s Magneto’s openly violent revolution for minority-mutant acceptance wouldn’t be justified–if not just a little satisfying.
Of course, the author who led the way with dealing with explicitly ideological villains was Dostoevsky, who reached his zenith of popularity, not to mention innovation, by dismantling Turgenev’s and Chernyshevsky’s ideological heroes. He did this often through mockery but predominantly through exposing to light of their ideologies through his antagonists who share them. Let us attend: the two–exposure and mockery–can and arguably should go hand-in-hand.
Dostoevsky made it his M.O. to resolve his characters’ conflicts by showing why their motivations are as bad as (or worse than) the attempted implementation. However, there was another writer, up to whom Dostoevsky looked, who was already doing this in England before Dostoevsky hit the Russian literary scene. I am, of course, talking about Charles Dickens.
No reader of Dickens can miss his criticism of the perspectives and politics of his day, be it open scorn, mocking satire, or earnest plea. While not all of his villains recant their ideas, one of his most complete cases of repentance is also one of his most popular tales, especially come Yuletide. This is none other than A Christmas Carol.
Now, readers will not need me to review the plot of Ebenezer Scrooge, whose name has become synonymous with Christmas in the English-speaking world. However, I nonetheless want to briefly examine points in Scrooge’s arc to see how it is not only his avarice but also the then popular ideology that justified it that is defeated in the end. Dickens pretty handily sets up the contemporary pop philosophy that gilds Scrooge’s greed. Rejecting personal charity for the impersonal, tax-funded state institutions of ‘“prisons…Union workhouses…the Treadmill and the Poor Law,”’ he identifies himself in the first scene as a Social Darwinist and Malthusian Utilitarian. ‘“Christian cheer of mind or body to the multitude,”’ as one of the scene’s collectors of charity puts it? Bah–humbug! ‘“I help to support the establishments I have mentioned,”” he says, ‘“they cost enough; and those that are badly off must go there…If they would rather die…they had better do it, and decrease the surplus population.”’ In Scrooge, Dickens concretises the worst versions of the ideologies gaining popularity as an increasingly rationalistic society dispensed with Christian superstitions of God’s image in each individual, and with them the Christian ethics behind giving of one’s own to the poor.
Of course, Dickens includes us in the dramatic irony that Scrooge’s integrity is neither admirable nor monstrous (yet), but pitiable and foolish. The former is articulated when, drawn through key moments of his past by the Ghost of Christmases thereof–his lonely Christmases as a child, his little sister who would leave behind his supposedly foolish nephew, his erstwhile love for the Christmas season at Old Fezziwig’s regardless of its cost in ‘mortal money’–Scrooge is reminded of how spectacularly he fumbled the bag with his fiancée Belle by grasping a different bag too tightly. The enlightened self-righteousness of Scrooge’s post-Christian ethic is neither as internally consistent nor as impressive as its holder might try to maintain: juxtaposing Scrooge’s excited apology for Fezziwig’s party in spite of himself with an unwillingness to look on the greed that would lead to his present loneliness, Dickens makes clear that Scrooge’s ideological righteousness covers a deeply buried sense of failure, regret, and betrayal of the best aspects of his past self. The scene shakes Scrooge’s supposedly staid principles, and his explicit and implicit admissions that gold is not the be-all, end-all valuer of life serve to begin his reformation.
Having shown why Scrooge is to be pitied for his Malthusian views (which he may not even fully hold), Dickens progresses to show Scrooge that he has also been unnecessarily foolish to hold them. Satisfying the first scene’s foreshadowing, this foolishness is shown when the Ghost of Christmas Present gives us more of his nephew, Fred.
Hard on the heels of shaming Scrooge with the mistreated Bob Cratchit’s nonetheless toasting him, the second Ghost presents Fred’s dinner party, sans uncle. Whereas Cratchit politely rebuffed his wife’s insults to Scrooge, Fred does the same to his wife’s with jollity. ‘“His wealth is of no use to him. He doesn’t do any good with it.”’ When his wife says, ‘“I have no patience with him,”’ Fred returns:
‘“Oh, I have!…I am sorry for him: I couldn’t be angry with him if I tried. Who suffers by his ill whims? Himself, always…[The] consequence of his taking a dislike to us, and not making merry with us, is, as I think, that…he loses pleasanter companions than he can find in his own thoughts, either in his moldy old office or his dusty chambers. I mean to give him the same chance every year, whether he likes it or not, for I pity him.”’
The girls mock the idea of Scrooge’s ever taking Fred up on that chance. However, unbeknownst to them, their mock unknowingly digs the knife of change further into the invisible uncle–not by disclaiming the immorality of his avarice (which might harden him), but by showing how foolish he is to maintain his proud isolation in it.
And the fact is that Scrooge would much rather be with them. In spite of himself, he tries his invisible darnedest to play along with the group’s games, which leads him, unsuspectingly, into being the butt of the night’s climactic joke. Having already shown Scrooge the ineffectuality of his gold and spite, Dickens meets both not with other characters’ argument but with mockery. Little wonder that the later Dostoevsky, who would mock his characters while showing the disastrous real-world consequences of their ideas, counted Dickens as one of his primary influences.
And yet, Dickens does not risk leaving things there, for one man’s pitiable past and foolish present might not undermine an entire ideology, even to the man himself. Before he leaves, the second Ghost reveals to Scrooge the true nature of his ideas–in the forms of the emaciated siblings, Ignorance and Want, hidden beneath his heretofore abundant cloak. ‘“Scrooge started back, appalled. Having them shown to him in this way, he tried to say they were fine children, but the words choked themselves, rather than be parties to a lie of such enormous magnitude.”’ Pushed to choose between the utilitarian phrases of his ideology and his own human sympathy, Scrooge ultimately cannot utter the former.
Readers don’t need me to review Scrooge’s interview with the third Ghost. Suffice it to say, his initial viewpoint, if followed through, will land him little posthumous respect among the living, even those who nominally venerate the old skinflint. Furthermore, to add insult to injury, with none to care for his affairs, Scrooge’s possessions will land in the hands of petty thieves–who, as a last insult to his way of life, parody him in their penny pinching over his personal effects. In death, he is treated according to the utilitarian ideology he espoused in life.
Now, several moments in A Christmas Carol are, without a doubt, moralistic and even a bit preachy in dealing with Scrooge’s ideology (example, the two waifs, above), and can, thus, arguably be skipped in retellings or depictions without the story’s–or Scrooge’s humbling’s–losing much weight. As I have previously written on the story, the falling away of such excesses, bound as they are to ideas and issues contemporary to its writing, is the beginning of a work’s usefulness as art. That so much of A Christmas Carol remains despite its initial polemic speaks to Dickens’s ability to make a point without its feeling like he is doing so.
And yet, his depiction of Social Darwinism remains relevant–not the least because Scrooge’s hardnosed display foreshadows those in our own day who promote state redistribution schemes while foregoing personal charity, yet somehow still thinking themselves moral and on the side of the poor. Furthermore, current progressive ideologies often take on the same self-satisfied tone, even glee, as Scrooge at the supposedly justified handicap or destruction (always their fault) of the designated outgroup–white men, “the rich,” landlords, heteronormative family units, groups indigenous to European lands, etc. Their hijacking every medium they can for the sake not of creating good art but of spreading “The Message” has left a dearth of art and stories that seek not only to include the majority of audiences but also to simply be good for their own sake. The question among conservative creators (which, as I argue in the above linked article, not to mention my novel, includes many more than those who consider or label themselves conservative) of how to create the best art can and should point us to authors like Dickens and Dostoevsky.
While politics was not the point for such authors, they did not shy away from dealing with insidious ideas of their day. The difference between them and authors who see art as inherently political was and should be that, in treating art as a function of greater things than politics–not to mention weighing it against human experience and tradition–they exposed inhuman ideas fully in the lives of their characters. Such a thing necessarily leads, as can be seen in A Christmas Carol, towards at least some characters’ repenting of their ideology towards a more wholistically human ethic that balances personal rights and interests with duties and responsibilities for others–one I would argue is best found in the Christian view of man and its subsequent moral tradition, articulated implicitly in Dickens and explicitly in Dostoevsky.
Like many pre-20th-century books, A Christmas Carol is refreshing, if nothing else because its lesson is for its protagonist (who is also its antagonist), not its readers, who are included in the joke. However, even thus reducing it to a “lesson” is to render it as inhumanly provincial as is the pre-repentance Scrooge. We should look to older literature not just to nostalgically escape the present (though that’s often a necessary salve), nor to learn how to “retvrn” to a time before all the other advancements our culture has made (on the backs of the previous centuries’ literature and ethics, one should add). We should do so because older books have survived the changing of times.
Said survival is not, as Marxist progressives claim, because their popularity has been artificially and oppressively maintained in various social traditions and structures (though one man’s supposedly oppressive structure might be many other men’s most efficient means of justly and safely ordering society). Rather, it is because their authors concretised elements of human life that are and will remain immutably true. That, of course, can have implicit ideological or political (etc.) ramifications, but such accidental effects are not their core substance. Watching a rendition of A Christmas Carol to get into the Christmas spirit might have the effects of motivating us to give to the less fortunate or to look, Cratchit-like, with forgiveness on even the most oppressive of our fellow men (or on ourselves, as Scrooge, himself, learns to do). However, to see this kind of thing as inherently political or ideological is, itself, to maintain an ideology about the relationship between art, actual people, and each other that would reduce all three. Thankfully, should we want to dismantle such a thing, we know where to look.
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Mania by Lionel Shriver (Book Review)
Lionel Shriver’s latest novel, Mania, imagines a world in which the concept of intelligence has become taboo. ‘Dumb’, ‘stupid’, ‘moronic’ and every other synonym that might adequately describe the mentally deficient have become unspeakable terms of offence, while IQ tests and entrance exams alike are outlawed on the grounds of elitism. Idiots are not a protected class, however, because the prevailing ideology posits that idiots simply don’t exist. In this egalitarian utopia, everyone is equally smart. To suggest anything to the contrary is to commit a hate crime punishable by professional ruin and social ostracism.
If this all sounds familiar, it’s because Mania is a pointed parody of the socio-political logic of what Shriver, in a recent piece for UnHerd, described as the ‘collective crazes’ of the last decade: transgenderism, #MeToo, Covid lockdowns and Black Lives Matter. Her journalism has tackled each of these movements individually and collectively, but Mania is her first work of fiction to deal with the twin forces of political correctness and cancel culture head on. It’s perhaps worth pointing out that her recent novel, The Motion of the Body Through Space, featured as part of its subplot a diversity hire whose incompetence leads to the breakdown of the transport system in Hudson, New York – which landed Shriver in hot water during a promotional tour of the book. But critics will struggle to condemn Mania as offensive. For while the novel is implicitly critical of radical progressive politics, the Mental Parity movement is a squarely fictional creation. Even in the fragile political climate of 2024, the foolish remain fair game as an object of ridicule.
Mania’s characters are recognisable archetypes of any cowed and paranoid society. Plucky, witty and dangerously opinionated, Pearson Converse is one of Shriver’s most autobiographical protagonists, mirroring everything from the author’s overbearingly religious upbringing to the rebellious mentality it imprinted on her. Her defiance in the face of the Mental Parity movement makes Pearson a black sheep in polite society, but stems from a desire to protect her two eldest children, a pair of prodigies who in any other age would have a bright future lined up for them. It is the third child, Lucy, who, having grown up in an age in which Mental Parity has become the mainstream, constitutes an unlikely antagonist, blackmailing her mother and policing her language and behaviour. It is telling that Lucy’s ideological and cognitive equivalents throughout Mania are the teachers, politicians and television presenters, and that perhaps the only other thing they have in common is an unmerited power over those who dare to speak out.
But the real conflict that rages like a dynamo from Mania’s first pages to its dramatic conclusion is more nuanced, more complicated than a simple black-and-white battle between critical thinking Davids and knuckle-dragging Goliaths. Despite Pearson’s career as a university professor, the book focuses less on the shadowy cabal of academics pulling the strings of Mental Parity than on those who are complicit with the regime, or merely undecided. It is complacency that drives a wedge between Pearson and her comparatively apolitical husband, Wade, whom she accuses of ‘sit[ting] this whole thing out on the sidelines, watching, or declining to watch.’ Far more sinister is the character of Emory, Pearson’s lifelong pal, whose position on the whole thing is not neutral but ambiguous. What makes Emory particularly villainous is not that she is a believer, but that she is a non-believer, prepared to manipulate the burgeoning climate of paranoia for her own gain, advancing her career as a talkshow host by producing disingenuous op-eds on microaggressions or thought crimes and thereby embodying, by Pearson’s account, ‘the intelligent face of stupid’.
As Emory rides the coattails of this movement, Pearson’s own career – not to mention her family life and reputation – begins to spiral. Her first brush-in with the tyrannical power of Mental Parity comes when she assigns her literature class a novel that the self-anointed censors have exorcised from the Western canon. The scene is reminiscent of the opening of last year’s American Fiction, in which Monk, a black professor, writes on the class blackboard the name of a Flannery O’Connor story, only for a blue-haired white girl to object that she finds the title – ‘The Artificial Nigger’ – offensive. Monk is laid off from his job as a consequence. Pearson doesn’t quite lose her job for assigning Dostoevsky’s The Idiot to her class, but the stunt earns her the resentment of colleagues and students both, as well as a stern warning. What leads to her eventual dismissal is her later deployment of the word ‘retard’ during a tirade in class. Typically, the scene is filmed by every student in the class and uploaded to the internet.
Pearson is not even safe within her own home, which she considers a sanctuary of normality – only for Lucy to report her to social services. As a result, Pearson is required to take a six-week Cerebral Acceptance and Semantic Sensitivity class, with the aim of weeding out elitist language from her vocabulary:
Considering that ‘grasp’ could convey mastery some people lacked, we should instead ‘grip’ or ‘seize’ our coffee mugs. ‘Command’ could also mean an unjustifiable sense of intellectual dominion, so in a position of authority we should issue an ‘edict’ or ‘direction’. Admiring classifications such as ‘savvy’, ‘scholarly,’ and ‘erudite’ couldn’t help but imply the existence of benighted characters who exhibited none of these qualities, so if we were hell-bent on acclaiming colleagues, we should keep to wholesome, simple – sorry, uncomplicated – compliments such as ‘I like you’ or ‘That is good.’
If the attempt to jettison every contaminated word in the English language seems overkill, recall the institutional scramble only a couple of years ago, in which colleges across America issued ‘harmful language’ lists to students, singling out problematic obscenities such as ‘field’, ‘blackboard’, ‘straight’, ‘American’ and – you guessed it – ‘stupid’. Shriver herself conducted a highly entertaining takedown of this phenomenon for the Spectator. One gets the sense that this sterile dumbing down of the English language is what irks her the most, since the straitjacket of minimally offensive newspeak could not be further from the vibrancy and elasticity of the author’s own style. The unfortunate fact for her enemies is that Shriver is one of the most capable writers around. Her insights are profound and her prose is lucid, every sentence an immaculately crafted marvel of colloquial lyricism.
There is a disconcerting familiarity to the events of Mania, which echo some of the more maddening episodes of the last few years. From Sherlock to Columbo, films and TV shows which are seen to promote the notion of ‘cleverness’ are taken off air and removed from circulation. And a campaign to rename the city of Voltaire gains traction, since the views espoused by the author of Candide are no longer in step with those of its residents.
In a conversational aside we learn that the rest of the world thinks the West has lost its marbles. It’s clear that Shriver has borrowed liberally from the events and controversies that have defined the zeitgeist, but Mental Parity is a creation all her own. Indeed, the titular mania is such a powerful force that it has the effect of sidelining all other social justice movements. Anders Breivik receives public sympathy after murdering 69 members of the Norwegian Workers’ Youth League for exhibiting ‘less than spectacular intelligence’. Not only is the concept of Islamophobia absent from political discourse, but Western society’s fascination with race itself has become blessedly passé – to President Obama’s detriment. ‘Nobody gives a crap anymore about his being a black president,’ Emory states, when the Mental Parity movement is still in its infancy. ‘He’s a know-it-all president. It’s death.’ His replacement is the ‘impressively unimpressive’ Joe Biden, acclaimed for his ‘delectably leaden’ speaking style. But when even the doddering ineptitude of a potentially demented president proves insufficient to satisfy voters, the Democrats find a new champion in the form of Donald Trump. Across the pond, meanwhile, the UK’s decision to leave the EU becomes a win for progressivism, given the tendency of many Remainers to demonise Brexiteers as stupid.
The good thing is that this imagined mania is so much worse – and therefore more entertaining – than any of the real manias currently afflicting the Western world. Thanks to the Mental Parity movement, food produced in the US is no longer safe to eat, nearly all fatalities in the armed forces are caused by friendly fire and a brain drain has left America stunted, handing China and Russia the keys to world domination.
But while Mania is funny, razor-sharp and extremely readable, it’s also eerily realistic. For the seeds of Mental Parity may already have been sewn, and not just in the soil surrounding the R word. Universities are increasingly eschewing standardised examinations, while columnists wage war against the very idea of meritocracy. What’s more, in a further affront to the English language, last month it was announced that a new version of Scrabble was being released with simplified rules, in order to make the game ‘more accessible for anyone who finds word games intimidating’. If Lionel Shriver’s alternative history becomes the actual future, this fine novel will be the first for the chopping block. Read it while you still can.
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The War on Pubs, Part I: Taylor’s Conquest
The war on British pubs is as old as the British pub itself, so much so it can barely be classed as an emerging tendency. The government’s dislike of the pub is a fact of life and measures to undermine its prosperity and role in society are widely disliked but are rarely contextualised in political commentary beyond the Covid pandemic, relatively recent demographic changes, and the last fourteen years of government.
After the end of WW2, Britain seemed to be largely self-sufficient when it came to producing ingredients for beer, something it hadn’t achieved for the best part of a century. Protectionist measures enabled near-autarkic levels of barley production whilst wartime reserves of hops were sold for cheap on the domestic market. Of course, post-war economic pressures made investments more necessary and demanding, whilst imports (especially from Denmark, the Netherlands, and Ireland) were set to become more frequent. Nevertheless, an end to rationing, combined with the implementation of tax cuts in the mid-to-late 50s, one of the few helping hands to pubs since the birth of Modern Britain, which contribute to an increase in beer production and consumption. All things being far from perfect, Britain’s pubs could’ve expected much worse coming out of the most destructive war in history.
Indeed, Britain’s flourishing post-war beer market hadn’t escaped the notice of Edward Plunket Taylor. Famously a breeder of racehorses, coming to be recognised as a major force behind the development of the Canadian horse-racing industry, the tycoon’s family also owned Brading, a brewery in Ottawa founded in 1867. Using the loosely coinciding repeals of prohibition throughout various parts of the US and Canada as a springboard, Taylor merged Brading with another Canadian brewery to form Canadian Breweries in 1930. In pursuit of sheer scale, Taylor consolidated several smaller plants into a handful of larger plants and standardised his line of products, whittling his number of brands down from roughly 100 to six. By 1950, Canadian Breweries controlled 50% of Ontario’s beer market. Having subdued most competition at home, Taylor was well-positioned to turn his focus to foreign conquest.
Being well over 200 years old at this point in history, criticisms of the tie system weren’t new, and they weren’t to vanish in the coming decades, but it did provide an initial barrier to Taylor’s imperial aspirations. As pubs could only sell beer produced by the brewery they were tied to, Taylor realised he’d have to infiltrate Britain’s breweries before he could infiltrate its beer market. Aiming to acquire a 25% stake in every publicly traded brewery in Britain, Taylor sought to gain a foothold in the same way he had come to dominate the Canadian market: through the purchase and merging of smaller and unprofitable breweries. In 1967, Taylor merged Bass Brewery and Charrington United to form Bass Charrington, then the largest brewery in Britain with 19% of the beer market.
Taylor’s aspirations and manifesting success sparked a merging frenzy not seen since the relaxation of beerhouse regulations in the late 19th century and the emergent ‘Beerage’, leading to the rise of ‘The Big Six’, Britain’s six largest brewing companies: Allied Breweries, Bass Charrington, Courage, Scottish and Newcastle, Watney Mann (also known as Grand Metropolitan), and Whitbread.
Whilst Taylor had managed to upend Britain’s brewing market, the tie system continued to incentivise against territorial trespassing between brewers. As such, the mergers occurred largely (albeit far from exclusively) along geographic lines. Allied Breweries and Bass Charrington were more concentrated in the Midlands and the North, both having central breweries in Burton-upon-Trent. Courage originated in Southwark with properties across the South, whilst Watney Mann originated in London with clusters in and around the capital. Fittingly, Scottish and Newcastle were based in Scotland and the Northeast, especially Edinburgh and Newcastle, whilst Whitbread originated in central London, maintaining a sizeable presence in the West End, stretching off into the southwest and much of Wales.
Counterbalancing the instinctual desire to compare The Big Six to feudal barons, their pubs were more clustered than rigidly delineated. Indeed, each brewer was a national entity and desired to expand their control of the overall market. Still, it was the emergence of these large-scale brewers which sparked concerns among small business of a cartelised industry, one in which independent brewers were fighting for an increasingly austere slice of the market.
Initial attempts to curtail the growth of these large brewers lacked momentum. Both with the government and most of the public considering the size of these brewers to be a non-issue. At the very least, it was ‘small beer’ compared to other matters which directly affected pubs and breweries in more gruesome ways. A survey carried out by the Consumers Association showed only 1% of consumers factored in beer prices when it came down to choosing a pub. Simply put, pubs were (and remain to be) more than economic hubs of rational decision-making, but markers of communal identity which provide a sense of place and evoke a sense of loyalty; something to support in a period of inept and lacklustre political leadership.
As for pub owners, many valued The Big Six (and the tie system more generally) as a way of ensuring a steady supply of beer, business, and a livelihood. Far from a barrier to entry, it was seen as the exact opposite, acting as an extension of the quasi-paternalist system which had existed prior to Taylor’s landing on English shores.
Nevertheless, the fears of independent brewers were far from unfounded. By the 1970s, roughly 80% of Britain’s beer supply was controlled by The Big Six, along with roughly 75% of brewer-owned retail, and 85% of ‘loan ties’ – arrangements in which pubs that aren’t directly owned by a Big Six brewer exclusively stock their products and other supplies for discounts and loans. By 1989, the top five best-selling beers had 20% of the total market whilst the top ten had a comfortable 30%.
Also, it became increasingly clear to many pubs that large, cut-throat corporations were not spiritual successors to small, local, historically rooted breweries. The sense of mutual dependency which existed between pubs and the latter was practically non-existent between pubs and the former. Needless to say, an individual pub had more to lose from being untied than any one of The Big Six.
Inflated beer prices were a direct consequence of this arrangement. Between 1979 and 1989, beer prices increased by 15% above the retails’ price index and the tax cuts of the immediate post-war period had long been offset by some of the highest beer duties in Europe. Even if the price of beer was comparatively less important to consumers than the social element of pubs, the financial pressure on customers to buy beer from their local’s tied brewer was far from ideal in a period of stagnating wages and rising inflation.
Pubs which weren’t tied to The Big Six were also routinely shafted by predatory pricing, in which the major brewers would temporarily lower their prices to undercut and destroy independent establishments before increasing their prices to consolidate their financial dominance in particular area. This practice was especially harmful to rural pubs, which were more likely to be independent and less economically secure than urban pubs, courtesy of a continuing trend of rural depopulation.
However, whilst the cost of beer wasn’t a pivotal concern, the wavering quality of beer was a growing source of frustration for pubgoers. Practically impervious to market forces, The Big Six were able to push less-than-appealing products onto the consumer through advertising backed by a steady and plentiful flow of cash. Courtesy of organisations like CAMRA (Campaign for Real Ale), Watney’s Red Barrel became shorthand for the extortionately priced yet wholly unremarkable (if not always terrible) concoctions one could expect from companies perceived as too big to care about the quality of their products.
Overall, the relationship between breweries and pubs was less comparable to ‘aristocratic’ noblesse oblige and more akin to the terror of mobsters and strongmen, whose promise of security wore thin as they threatened pub owners with financial ruin should they defy their heavy-handed demands. In Hobbesian terms, they were demanding obedience from people they were increasingly disinterested in protecting. This state of affairs created a seismic reaction which would change the trajectory of Britain’s pub and brewing industry, albeit not necessarily for the better; a reaction not from the market, but from the state.
