Messages are important, and advertising is vital in conveying messages. I do not wish to dwell on the history of such activities, but when we think of advertising, we think of persuasion and attraction; luring the viewer towards the subject matter of said advertisement.
As a result, we (sadly) have advertising on television (as if televisions weren’t bad enough). In the past, iconic adverts have included gorillas playing the drums or memorable lines from Hastings Direct. Have they ever changed anything or produced anything substantial within the UK? I would argue no, not really.
Typically, in the West, government and private business messages on social issues tend to be negative. We see adverts of smokers with cancerous growths and drink driving victims. The ‘world of you’ is incomplete without a specific item and you need it to become complete. The shock factor of such messages intends to make the audience fearful of the consequences of such behaviours.
Additionally, Western adverts which touch on important issues comes across as painfully inauthentic, superficial, and twee. This is likely compounded by a heightened awareness of forcing major issues into such a short space of time for televisions. I assume this is because such adverts are made not for the viewers but for the creators themselves, mirroring most modern media in recent years.
In contrast, one country has used a different means of spreading its message, utilising comedy and the heartfelt. Although funny adverts exist all over the world (most notoriously in Japan), it is the health adverts found in Thailand which do the most wonders.
This being all being said, what has any of this got to do with Thailand its own adverts? Thailand has problems with alcohol, it ranks among the highest in the world and the highest within Asia. Britain has alcohol problems too, all of which have their own effects and subsequent advertising campaigns. What is interesting is how both nations advertise differently to their respective populations. Thai adverts tend to be more friendly, less intense and hit home for the audience. All these things considered, I’m of the view that they’re more effective than UK adverts.
Perhaps the most famous Thai advert is this anti-drinking advert, found here. What is the most interesting is that it is weirdly powerful in nature. We see an individual go from being a alcohol-induced wreck to becoming a functioning member of society in the space of a minute.
It is done in a funny yet logically coherent way. There is no great shock value, no negativity, it is all laid out for the viewer to understand and enjoy. Moreover, the greater emphasis on becoming productive, not just for yourself nor your family, but most importantly your nation. The time you spend drinking could be used to tackle the issues facing your life and getting ahead of things. These actions aggregate into a big societal change occurring; a change occurring from one action.
Contrast this to the harsh and brutal actions taken in UK television adverts regarding alcoholism and related issues. We see botched and broken bodies that shock daytime viewers, yet none of them seem to be memorable or affect us in a long-lasting and meaningful way. There is no positive message nor spin that can be used to reach further to the viewers. In short, what this shows is that of the major cultural divide between how both nations approach not just raising awareness of such issues, but what can be done about it.
Another good example which evokes the heartfelt can be found within this life insurance advert. Again, we see this attitude of avoiding the negative and instead we see the aggregate effects of one man’s actions uplifting the society which surrounds him. The style may be different to that of the aforementioned ‘comedic’ type of adverts, but the messages remain the same. We see a singular man do minor actions which help society at a much larger scale.
This sits in sharp contrast to the types of adverts that are commonly seen in the UK. Most life insurance adverts are reductive. We see some random adult sat at the dining table talking to a suspiciously non-Indian call centre worker about being a non-smoker and the cost of insurance for a newly parented couple.
Above all else, what is propagated is a certain cultural attitude that is reflected within the nation. Generally speaking, this can be summarised as being that of Greng Jai (เกรงใจ). In short, Greng Jai means to be kind and considerate. This, in part, plays in the stereotype of being friendly and smiley in nature. This itself has many different problems which I will talk about in future articles.
However, the nature of Greng Jai, when played out in the role of advertising, presents the core functional difference. When negative and positive messages are presented, it is the positive messages which most effectively conveys the core message of the advertisement. Our ability to address certain issues need not be simplified nor brutalised.
In summary, the potential to learn from how various countries from around the world and how they spread, and promote certain messages to the population at large, remains important. Additionally, it remains important to develop a deeper understanding of how other nations handle themselves when presented with certain issues.
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Deconstructing Samurai Jack
Samurai Jack was an American animated TV series that premiered on Cartoon Network in 2001 and ran for, eventually, five seasons. The story follows the adventure of an unnamed samurai travelling through a dystopian future governed by a demonic wizard named Aku. What makes Samurai Jack unique is the moral paradigm that can be read into the central premise of the plot, neatly summarised by the tagline of the opening sequence: ‘Gotta get back, back to the past, Samurai Jack.’
The world that the samurai fights to destroy – a world corrupted at every level by Aku’s evil – is unambiguously modern in character. When he is cast through a time portal at the end of the first episode, he falls out into the squalid depths of a futuristic inner city ghetto. He drops out of the sky into a world of towering black skyscrapers, massive electronic billboard advertisements and sky-streets jammed with flying motorcars. The thunderous roar of the city’s traffic disorients and terrifies him.
After barely surviving his dramatic entrance, he is greeted by some locals who give him the name ‘Jack’ and speak to him in what is easily recognisable as a modern urban patois. ‘Yo, Jack! That was some awesome show!’ ‘Word! Jack was all ricochetically jump-a-delic!’ Their manner of speech contrasts heavily with Jack’s own old-fashioned and deliberately measured standard English. When Jack hesitantly asks where he is, he is told by these odd strangers that he is in the ‘central hub’ of Sector D. This is a placeless place, devoid of history or culture and labelled a ‘hub’ of a ‘sector’ in familiarly modern and soulless bureaucratic fashion.
Jack then stumbles into a seedy nightclub where he becomes even more distressed than before. He holds his hands to his ears, desperate to block out the loud, thumping techno music, and looks around wild-eyed at a room full of scantily-clad dancers and hideous aliens with bionic body parts. This new world is too bright and too loud for Jack. The world he came from is tranquil, soft and full of flower-filled meadows, rolling hills and beautiful snow-topped mountains. Aku’s world is vulgar, harsh and obnoxious. Jack is a man out of time, questing through the future in order to return to the past. He fights to turn the clock back in order to prevent the world around him from ever existing and to save the world he once knew. The tale of Samurai Jack is a reactionary, luddite Odyssey.
The first scene of the first episode is like something out of a bad psychedelic trip or a nightmarish fever dream. Everything is uncanny – the sun and moon are too large, the landscape is barren and red and the lone piece of flora in the scene is a twisted black tree. The giant moon eclipses the sun, shooting red lightning through the sky as the tree twists and morphs into the demon Aku. This terrifying moment, complete with deliberately unsettling sound effects, masterfully introduces the show’s main antagonist. It is also a prime example of Tartakovsky’s use of the environment instead of dialogue to evoke emotion and convey information about his characters.
Aku is able to see Jack through a magic mirror at all times, he can shapeshift endlessly and is immune to all physical weapons. Aku is more than a demon wizard – he is a malevolent god. He is informed instantly of Samurai Jack’s arrival in the future by his informant network that, throughout the show, seems to extend into every nook and cranny of the universe. Aku’s armies are inexhaustible, dwarfed only in size by the intergalactic mining operation he employs to sustain it. The entire universe is in the grip of an Orwellian state in the service of a quasi-Gnostic demiurge. The central premise of the show itself implies the extent of Aku’s dominance – dominance so complete as to be completely insurmountable, and able to be defeated only through time travel. Genndy Tartakovsky’s finest creation is a kids TV show set in a world that is incomprehensibly awful, where the main character faces completely hopeless odds and the main antagonist is all-powerful. Jack stands alone, armed only with a magic sword and the power of righteousness, and yet it somehow feels as though Aku fears him more than he fears Aku.
For the first four seasons Jack is an unchanging constant as the setting around him is repeatedly changed in line with his journey. Dialogue and character development are conspicuously limited in contrast to many other shows, but this speaks to the genius of Samurai Jack’s unique formula. The relationship between the main character and the setting are reversed – Jack is the unchanging stage. The story takes place around him but he stays the same, dressed in his characteristic white robes, forever a fish out of water. The only exceptions to this rule are the first episode, where Jack’s character is established, and the final season on Adult Swim, which takes a different and more mature tack.
Genndy Tartakovsky’s work for Cartoon Network is understandably constrained by limits of what is appropriate for children to watch before school, but when the show was moved to Adult Swim it became free to explore darker themes. For the first four seasons, Jack turns his deadly sword on his robotic and demonic enemies only. This allowed Tartakovsky to showcase Jack’s skill, defeating hordes of enemies that sometimes cover the entire horizon, without any graphic violence. The fact that Jacks opponents until the final season remain the minions of Aku, which are overwhelmingly robots, rather than the flesh-and-blood inhabitants of his fallen world is another way in which Aku and his evil are made to seem industrial in character, in opposition to noble, agrarian Samurai Jack.
The entire show is hand-drawn without outlines so that characters blend into their backgrounds. Lineless drawings give the animation a rudimentary, child-like appeal as well as greater flexibility with regard to proportions so that all of the characters’ movements feel powerful and dynamic. Action scenes are one of the great strengths of Tartakovsky’s cartoons – evident in Star Wars the Clone Wars (2003) earlier in his career right through to Primal, which aired just recently in 2019. All of this combined with the use of comic book-esque screen framing make the series feel more like a graphic novel come to life or an anime series than a Western kids cartoon. What’s more, Samurai Jack accomplishes this without sacrificing childish entertainment value.
However, what makes Samurai Jack stand out in a sea of well-animated cartoons is the story. Jack is a unique character that represents a sentiment not often explored in visual media – the sense of longing for a world you’re not even sure exists, or ever existed. The world around Jack is fetid and evil – but the world he remembers, was it ever truly as good as he remembers it to be? Was the world that was ever free of the corruption and evil that so disgusts him about the world – the ‘world that is Aku’ – that he fights to undo? Jack’s sense of alienation is deeper than that of a stranger in a strange land – he is a man trapped at the wrong place in time entirely. Not only is the world foreign, but everything is laced with and governed by Aku’s evil. The very ground on which he walks, the air through which he moves, is hostile to him. In our world where seemingly nothing can escape the plastic-coated grip of modernity, this cartoon asks whether it really is so crazy to feel like you’ve gotta get back, back to the past, Samurai Jack.
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Conservatives can learn from modern art
You’re probably already baulking at the idea that there could be anything to learn from modern art. You’re not wrong that art and architecture today are often hideous, lazy, cheap, unconsidered, and, well, artless. It won’t help that I myself am still not completely concluded on what there is to learn. Alinskyite tactics of making the enemy live up to their own rules? Did Duchamp just encourage the wrong kind of person and end up making things worse? More on this later.
But there is something in modern art worth considering, it’s not a total waste, you must take wisdom wherever you can find it. There is so little wisdom going. You can’t afford to waste any. Your opponents in the progressives are powerful, rich, and vicious, in all senses of that word. Many, many, many are also group-thinking chasers of convention, out of touch, fearful, vain, and insecure. They don’t believe in the truth, something eternal, irrespective of them, they believe in their truth, as if it emanates from themselves. A pretentious way of saying they want to express their feelings? Perhaps. But truth for them is decided by consensus and fitting in. Yup, that’s
the art sceneprogressives for you.That’s good, that’s a massive weakness. How do you exploit it? How do you handle these people? It’s risky, but people who stand out, do not follow the crowd, have the self-confidence to go their own way, and the actual knowledge and mastery to do it competently, are cool. A big part of what
the art sceneprogressives want to do is fit in and be cool. The risk is that what’s cool, or even just true, for them is decided by consensus, not reality.Art, religion, politics, Rob Henderson’s luxury beliefs. What’s the overlap and what can you learn from one to the other? Dismiss all of modern art, if you like, but at least keep one artist. So much which comes after him is basically derivative and misses the point. Let’s follow a master, see what he did and why, and draw out the lessons. You too will make progressives clutch their pearls and faint, or pop their monocles, and exclaim “harumph, why, that is most unorthodox!”
Marcel Duchamp. He is exactly the right kind of figure to look at. Where to start exactly?
Marcel Duchamp is a tricky sort. You could say he was a total troll and he would often go out of his way to obfuscate history by making things up when asked about his work. He was a bit of a prankster, and he liked tinkering with all the new mediums of his day. He was unpredictable.
And modern art. Where to start exactly with that? Not all contemporary art is synonymous with modern art. If that’s not quite difficult enough, it’s not fair to describe all modern art as crap. At least you might concede it’s not all crap in precisely the same way. It’s a low standard, but a place for you to start.
It’s kind of like memes. They’re often highly context dependent, assume some level of preceding knowledge, are trying to say something to the person who sees them, and some memes are better than others.
Similarly, Duchamp is a man of his time. He was clearly interested in technology, and why wouldn’t he be? He’s around at the time of the wireless, new elements and other discoveries coming out of Marie Curie’s laboratory, the invention of cinema, and x-rays. New materials, new mediums, new ways of getting a different insight into the world around you. New ways of thinking. In physics and mathematics Einstein displaces Newton, non-Euclidean geometry bursts forward, the first thoughts about different dimensions. And it’s all happening around WWI, the ends of empires, the international rise of America, and the replacement of Europe’s monarchies.
What is analogous to any of this today? The internet, AI, social media, NFTs, space? New possibilities, new technology, new materials, new politics, it forces people to question things.
Nude Descending a Staircase, No.2
Duchamp’s first important piece: Nude Descending a Staircase, No. 2, an example of cubism, with caveats, because it upset some people.
Some context. Let’s quickly look at the Italian futurists in the 1910s, which started with Marinetti.
The futurists were pretty hard core right wingers (Marinetti co-wrote Il manifesto dei fasci italiani di combattimento), who were obsessed with technology and machinery. They wanted to scrap museums, libraries, forget the past, in favour of a world dedicated to speed, and strength, and the future. Is this what made the trains run on time? Anyway, artistically, they were interested in capturing energy and motion in two dimensions. And it was looking to have something to say. What a lot of people don’t fully appreciate about modern art (you were warned this would get pretentious), is that it involves audience participation. If you’re saying “WTF am I looking at here?”, you are saying a response to the piece.
Before modern art, you have realistic art. Actually, realism, which is what it sounds like. Technology by the 1910s keeps getting more and more advanced, and you have more cameras, and photos, and films, at the time artists were beginning to question the point of a realistic painting. Modern artists were rising to that challenge.
Whether it’s futurists, or dadaists, or surrealists, which all emerge around this time, they’re trying to deal with the paradigm shifts of their day. What are the artists of today up to? How many of them are energised and engaged with the paradigm shifts of our day?
The point is, a lot of art, especially modern art, is contextual, just like a lot of culture, whether it’s stories or music, movies, etc. to fully appreciate its impact you really have to be there and part of it. This goes beyond art, well into politics. How do you explain the world pre and post 9/11 to those who weren’t there? The New Atheism movement made more sense in the face of religious extremism, whether that was muslims like bin Laden or evangelicals like Bush.
Modern art emerges amid two world wars, and the blossoming of progressive democracy and its three fruits; communism, facism, and liberalism.
The futurists believed that war is the world’s only moral hygiene, a chance to start anew, that art gets shifted into the new world it brings forth. And then rather a lot of them died in WWI and that was more or less that.
Now, here comes a particularly important thing. A bunch of these art movements would come with manifestos. That is, instructions for how art is and isn’t supposed to be. Rules for what you could and couldn’t express and in what way. The simultaneous scrapping of the past, obsession with what’s new, a certain reverence for violence and domination, and replacement with a new hierarchy. No rules, and also rules, and lots of angry people. Does that sound familiar to you at all, duckies? Have progressives been the same for a hundred years, maybe more?
Well, when art comes with rules, and particularly about what it is supposed to say to people, that is almost certainly propaganda. Oscar Wilde might have had something to say against this (The Picture of Dorian Gray), or Kim Il Sung in favour, as Juche art is supposed to carry a moral, political element to it.
Can we forgive the futurists? They were working before the full, crushing horror of the progressive 20th Century.
Anyway, Duchamp’s Nude changes the art movement of his time, challenges it, mocks it. The full saga of the Nude takes place over a couple of years. He presents it at the pretentiously named (the progressives are all very self-congratulatory aren’t they?) Salon des Indépendants where the cubists reject it. Remember that art is supposed to be full of rules? Cubism is supposed to be about multiple dimensions portrayed simultaneously. Futurism is supposed to be about motion. The Nude is both. Oh no, what a disaster! Most unorthodox!
So, in 1912 some exhibits were supposed to happen at the Salon des Indépendants. The futurists came first, that was all lovely, and the cubists were supposed to come after. Some of the smaller cubists came together to do their own thing and have an “art movement”. Duchamp was having none of it.
The first thing the cubists had a problem with was the title, but Duchamp puts the title right in the painting, so it can’t be hidden, removed, changed, disguised. Total troll. He’s also trying to play with language. It was originally titled “Nu descendant l’escalier” in the literature, and “Nu” is ambiguously male. Worse still, nudes are supposed to be painted lying down, like one of your French girls. Nudes aren’t supposed to be descending stairs. What’s more, the only place naked women were likely to be descending stairs in Paris was at brothels or Mallard Chairman Jake Scott’s mum’s house.
All round, the hanging committee (not as ominous as it sounds) for the exhibit were totally scandalised. Have a look at the painting again. Yup. Duchamp was told to change it, the title was wrong, the painting was too futurist, too Italian, just no good, so he left and removed himself from the show. Something similar then gets repeated in 1913 at the Armory Show in New York.
So much for artists being open-minded or intellectual. Then again, are you surprised that there’s a lot of snobby arseholes in the art world who get bitchy?
Still, Duchamp had the last laugh. Who else out of the cubists exhibited at the Salon is remembered as well today? In Duchamp’s own time, at the Armory, the next year, he was peer level with Picasso as a cubist, and other artists such as Matisse, Delauney, Kandinsky, Rodin, Renoir, and others.
The Bride Stripped Bare by Her Bachelors, Even
Alright, so where can Duchamp go from here? His next piece, The Bride Stripped Bare by Her Bachelors, Even, is an even further descent into top notch trolling.
Duchamp really wanted to get into the idea of the fourth dimension with Bride, in the geometric, not temporal sense.
In three dimensions, you can imagine a point within a three dimensional cube and create a coordinate for it along width, height, and depth. A fourth dimensional point would sit in relation to all three of those – it might be like if you could see all sides of the cube and its inside at the same time. And if this four dimensional shape could cast a shadow, it would be a three dimensional shadow, just like a three dimensional object casts a two dimensional shadow on a wall, for example.
The idea was that if you could put three dimensional reality into two dimensions in a painting, what is a three dimensional piece a step down from? You can’t seem to make it real, exactly, so you have to sort of imagine it instead. Can you imagine a tesseract, the fourth dimensional equivalent of a cube? Here’s a representation of the concept.
For a two dimensional painting, it should come very naturally to you to understand what three dimensional object or scene it represents. For any of you duckies who have spent time thinking about non-Euclidean geometry, perhaps Bride might come a bit easier to you.
Or not. But it’s a commendable attempt at trying something new from Duchamp.
So, yes, you will definitely look at it and think WTF is this, but this is very much by design. Though he started the piece in 1915, and it would go on exhibit 12 years later in 1927, he would later publish notes in 1934 as an accompaniment. He did not want a purely visual response.
How did this take him so long to complete, you ask? His patrons said they’d pay his rent until he finished.
Now, at this point you’re probably asking a very justified question. How much is Duchamp really just a bullshit artist? Well, that’s a kind of art too. He’s at least a little funny, a little clever, and a little daring. Can the same be said for progressives?
Duchamp at this point is experimenting. He’s playing with chance. Art is usually done very deliberately, but is it possible to create something through other methods? Are you limited in your materials? Is it possible to use abstract concepts themselves to make something? Is it sometimes more interesting to achieve something that you didn’t exactly set out to do?
There are a few replicas of Bride. The original in Philadelphia is broken, it broke on its way to the original exhibit at the Brooklyn Museum. The ones in Sweden and Tokyo are not broken, and are a different experience. They’re also all getting a bit worse for wear. Duchamp didn’t necessarily make things to last. That wasn’t important. His personality itself is perhaps more the figure, more the legacy, than any of his works.
Disposability and personality? He would have been perfect in today’s world of memes, social media, and reality TV. Self-belief, showmanship, fake it til you make it, bullshit artistry. Politicians are memed into success these days. This kind of chaos, flexibility, fun, unpredictability, is not open to the progressives. They have a hegemony to conserve. You have a hegemony to subvert.
You could do worse than to learn from Duchamp.
Fountain
Oh boy. Duckies, if I haven’t lost you already, this one might do it.
Duchamp is in America at this point. America, unlike Europe, has no real history at this time. Plus ça change. (French. You were warned this would get pretentious). Are there lessons to learn here about the internet and the internet generations? Not sure, perhaps you can think about that one.
Anyway, a lot of artists go to America because of the war and Duchamp is asked to run a show. The New York art scene wants to replicate the show Duchamp’s Nude was kicked out of. The Americans want to have a go at their own Independence. How derivative. So, two of the conditions for the show was that there was to be no jury and no prize. It’s like the Oscars. There are no winners. “And the award goes to…”. You can’t have winners. That would imply some people are better than others. No, jury, no prize, nothing is better than anyone else, but it’s still a selective hoighty toighty art show. All the artists who kicked Duchamp out of the 1912 exhibit will be there. Duchamp detects an opportunity.
He takes a urinal, signs it R Mutt and, sure enough, it is kicked out of the show. But it gets photographed.
Duchamp is making another mockery, running another test here. Why can’t a nude descend a staircase? Who made these rules? Who makes art rules? A lot of the audience had never even seen a urinal before, which makes it even funnier.
Duchamp is working with context. Everyone sees a toilet every day. Even prissy art snobs. You can’t look at one in an art exhibit? Why exactly? It’s extreme, sure, and you wouldn’t be impressed with it, duckies, but you’re not pretending to be progressive and egalitarian and open and free or whatever. Duchamp puts a toilet right in the middle of a fancy shmancy art show for all the people who are up themselves for reasons they don’t understand and they lose their minds.
And to this day, people are still debating whether it’s art. In today’s digital economy, when so much is abstracted – social interaction, work from home, shopping, entertainment, etc, – this debate is as relevant as ever.
Really this is about the governing classes, who today are the progressives. If you don’t understand three things by now, you really ought to. First, the ruling class don’t care about the rules in the same way many of the governed do, because they make them, know why they’re there, and what they’re trying to do with them, for power. Second, a lot of the governed really don’t know why their rules are there, but follow them anyway, for many reasons, and only care about the rules at the surface level. Third, a big chunk of the middle class gets up itself precisely because they’re not in the ruling class, are close enough to sniff it, can see it, want it, but aren’t truly in it, and don’t fully understand it.
The most important thing about Fountain is that Duchamp has a sense of humour. It’s even funnier that there was only one photo at the time, the Fountain now is just a replica, and nobody has even seen the original for 50 years. We don’t actually know if Duchamp was making everything up.
Duchamp used to make stuff up in TV interviews. Performance artist? Certainly an early iteration of it. It’s not just enough to subvert the progressives in your work.
You must live it.
Readymades
Well, one in particular. L.H.O.O.Q., which is basically a meme.
The readymades were more or less mass manufactured products which Duchamp sort of took, made a few alterations to, and declared pieces. Yup, that’s a meme. Fair use!
L.H.O.O.Q. is a picture of the Mona Lisa with a moustache and goatee drawn on. Factory produced graffiti? This is 40 years before Warhol, and how long before Banksy? L.H.O.O.Q. was only possible because of advances in technology.
The readymades are a tension between art and not art (pretentiousness continued) – you can go to a museum, look at an exhibit with a urinal set with a sign saying “do not touch” then go into the bathroom and do rather a lot more than touch. The question for you is why is one thing there and not the other? The Mona Lisa (the real one) is there because it obviously should be there?
The answer is “yes”, btw.
Duchamp here is mocking style, taste, and aesthetics, he’s asking questions about reverence, perhaps even worship, but Duckies, don’t rankle. Duchamp is forcing the protection of what’s valuable, of what’s genuinely accomplished and beautiful. There is something to defend in the rules set around beauty conventions. Just not the progressive ones where the rule is that there are no rules, but there are rules, and they’re the ones who control them. If there’s one thing you should recognise about progressives it’s that they don’t exactly care what they’re telling you to do as much as they care that they are the ones telling you to do it.
Duckies, don’t rankle at Duchamp attacking hierarchies in art. This is good when the hierarchy is intolerably corrupt. Duckies, you are against the status quo.
Duchamp basically agrees with the audience that trash is not really art.
What’s next?
If the 20th Century was about the great democratisation of technology, and all the chaos and opportunity that it brought (Twitter?), perhaps the 21st Century can be about the great ordering of technology with stable command. (Twitter + Elon?).
The last piece Duchamp does is Étant donnés. It’s a great big installation piece now at the Philadelphia Museum of Art. You could be forgiven for missing the most important part. It’s only visible through two peepholes in a door. And what you see looks like this. A nude, reclined against a landscape backdrop, what you might call a “real painting”, a real life piece, not readymade crap.
Duchamp kept this a secret between two girlfriends and his wife, only revealing the work after his death, and 25 years after he had apparently retired from art to play competitive chess.
Is this what Duchamp believed about art all along?
Duckies, relax, keep yourself in check, and stay cool. Let people enjoy themselves. There’s no real need to get snobby about other people’s tastes.
But also know your own. Do your thing. Let the progressives get on with theirs. They have all sorts of rules and ideas and it’s all built on sand. #Walkway? Disengage, do your own thing. They can do their thing. You’re going to do something cool that doesn’t care about their rules. In turn, your thing will show up theirs, passively. Show, don’t tell. Let them be ridiculous by comparison. Let it come naturally and not because you’ve driven them there.
Or maybe it’s all a load of rubbish? Duchamp used elements of luck as his materials in creating Bride. Jackson Pollock still came along as if he was doing something new with his drip period 20 years after. Andy Warhol still came along 40 years later with his prints as if the readymades hadn’t basically done the same thing before. And contemporary art keeps going.
Duchamp didn’t make anyone realise how ridiculous they were.
Did you just read this entire piece for nothing?
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Joel Coen’s The Tragedy of Macbeth: An Examination and Review
A new film adaptation of Shakespeare’s Scottish tragedy, Joel Coen’s 2021 The Tragedy of Macbeth is the director’s first production without his brother Ethan’s involvement. Released in select theaters on December 25, 2021, and then on Apple TV on January 14, 2022, the production has received positive critical reviews as well as awards for screen adaptation and cinematography, with many others still pending.
As with any movie review, I encourage readers who plan to see the film to do so before reading my take. While spoilers probably aren’t an issue here, I would not want to unduly influence one’s experience of Coen’s take on the play. Overall, though much of the text is omitted, some scenes are rearranged, and some roles are reduced, and others expanded, I found the adaptation to be a generally faithful one that only improved with subsequent views. Of course, the substance of the play is in the performances of Denzel Washington and Frances McDormand, but their presentation of Macbeth and Lady Macbeth is enhanced by both the production and supporting performances.
Production: “where nothing, | But who knows nothing, is once seen to smile” —IV.3
The Tragedy of Macbeth’s best element is its focus on the psychology of the main characters, explored below. This focus succeeds in no small part due to its minimalist aesthetic. Filmed in black and white, the play utilizes light and shadow to downplay the external historical conflicts and emphasize the characters’ inner ones.
Though primarily shown by the performances, the psychological value conflicts of the characters are concretized by the adaptation’s intended aesthetic. In a 2020 Indiewire interview, composer and long-time-Coen collaborator Carter Burwell said that Joel Coen filmed The Tragedy of Macbeth on sound stages, rather than on location, to focus more on the abstract elements of the play. “It’s more like a psychological reality,” said Burwell. “That said, it doesn’t seem stage-like either. Joel has compared it to German Expressionist film. You’re in a psychological world, and it’s pretty clear right from the beginning the way he’s shot it.”
This is made clear from the first shots’ disorienting the sense of up and down through the use of clouds and fog, which continue as a key part of the staging throughout the adaptation. Furthermore, the bareness of Inverness Castle channels the focus to the key characters’ faces, while the use of odd camera angles, unreal shadows, and distorted distances reinforce how unnatural is the play’s central tragic action, if not to the downplayed world of Scotland, then certainly to the titular couple. Even when the scene leaves Inverness to show Ross and MacDuff discussing events near a ruined building at a crossroads (Act II.4), there is a sense that, besides the Old Man in the scene, Scotland is barren and empty.
The later shift to England, where Malcolm, MacDuff, and Ross plan to retake their homeland from now King Macbeth, further emphasizes this by being shot in an enclosed but bright and fertile wood. Although many of the historical elements of the scene are cut, including the contrast between Macbeth and Edward the Confessor and the mutual testing of mettle between Malcolm and MacDuff, the contrast in setting conveys the contrast between a country with a mad Macbeth at its head and the one that presumably would be under Malcolm. The effect was calming in a way I did not expect—an experience prepared by the consistency of the previous acts’ barren aesthetic.
Yet, even in the forested England, the narrow path wherein the scene takes place foreshadows the final scenes’ being shot in a narrow walkway between the parapets of Dunsinane, which gives the sense that, whether because of fate or choice rooted in character, the end of Macbeth’s tragic deed is inevitable. The explicit geographical distance between England and Scotland is obscured as the same wood becomes Birnam, and as, in the final scenes, the stone pillars of Dunsinane open into a background of forest. This, as well as the spectacular scene where the windows of the castle are blown inward by a storm of leaves, conveys the fact that Macbeth cannot remain isolated against the tragic justice brought by Malcom and MacDuff forever, and Washington’s performance, which I’ll explore presently, consistently shows that the usurper has known it all along.
This is a brilliant, if subtle, triumph of Coen’s adaptation: it presents Duncan’s murder and the subsequent fallout as a result less of deterministic fate and prophecy and more of Macbeth’s own actions and thoughts in response to it—which, themselves, become more determined (“predestined” because “wilfull”) as Macbeth further convinces himself that “Things bad begun make strong themselves by ill” (III.2).
Performances: “To find the mind’s construction in the face” —I.4
Film adaptations of Shakespeare can run the risk of focusing too closely on the actors’ faces, which can make keeping up with the language a chore even for experienced readers (I’m still scarred from the “How all occasions” speech from Branagh’s 1996 Hamlet); however, this is rarely, if ever, the case here, where the actors’ and actresses’ pacing and facial expressions combine with the cinematography to carry the audience along. Yet, before I give Washington and McDormand their well-deserved praise, I would like to explore the supporting roles.
In Coen’s adaptation, King Duncan is a king at war, and Brendan Gleeson plays the role well with subsequent dourness. Unfortunately, this aspect of the interpretation was, in my opinion, one of its weakest. While the film generally aligns with the Shakespearean idea that a country under a usurper is disordered, the before-and-after of Duncan’s murder—which Coen chooses to show onscreen—is not clearly delineated enough to signal it as the tragic conflict that it is. Furthermore, though many of his lines are adulatory to Macbeth and his wife, Gleeson gives them with so somber a tone that one is left emotionally uninvested in Duncan by the time he is murdered.
Though this is consistent with the production’s overall austerity, it does not lend much to the unnaturalness of the king’s death. One feels Macbeth ought not kill him simply because he is called king (a fully right reason, in itself) rather than because of any real affection between Macbeth and his wife for the man, himself. However, though I have my qualms, this may have been the right choice for a production focused on the psychological elements of the plot; by downplaying the emotional connection between the Macbeths and Duncan (albeit itself profoundly psychological), Coen focuses on the effects of murder as an abstraction.
The scene after the murder and subsequent framing of the guards—the drunken porter scene—was the one I most looked forward to in the adaptation, as it is in every performance of Macbeth I see. The scene is the most apparent comic relief in the play, and it is placed in the moment where comic relief is paradoxically least appropriate and most needed (the subject of a planned future article). When I realized, between the first (ever) “Knock, knock! Who’s there?” and the second, that the drunk porter was none other than comic actor Stephen Root (Office Space, King of the Hill, Dodgeball), I knew the part was safe.
I was not disappointed. The drunken obliviousness of Root’s porter, coming from Inverness’s basement to let in MacDuff and Lennox, pontificating along the way on souls lately gone to perdition (unaware that his king has done the same just that night) before elaborating to the new guests upon the merits and pitfalls of drink, is outstanding. With the adaptation’s other removal of arguably inessential parts and lines, I’m relieved Coen kept as much of the role as he did.
One role that Coen expanded in ways I did not expect was that of Ross, played by Alex Hassell. By subsuming other minor roles into the character, Coen makes Ross into the unexpected thread that ties much of the plot together. He is still primarily a messenger, but, as with the Weird Sisters whose crow-like costuming his resembles, he becomes an ambiguous figure by the expansion, embodying his line to Lady MacDuff that “cruel are the times, when we are traitors | And do not know ourselves” (IV.2). In Hassell’s excellent performance, Ross seems to know himself quite well; it is we, the audience, who do not know him, despite his expanded screentime. By the end, Ross was one of my favorite aspects of Coen’s adaptation.
The best part of The Tragedy of Macbeth is, of course, the joint performance by Washington and McDormand of Macbeth and Lady Macbeth. The beginning of the film finds the pair later in life, with presumably few mountains left to climb. Washington plays Macbeth as a man tired and introverted, which he communicates by often pausing before reacting to dialogue, as if doing so is an afterthought. By the time McDormand comes onscreen in the first of the film’s many corridor scenes mentioned above, her reading and responding to the letter sent by Macbeth has been primed well enough for us to understand her mixed ambition yet exasperation—as if the greatest obstacle is not the actual regicide but her husband’s hesitancy.
Throughout The Tragedy of Macbeth their respective introspection and ambition reverse, with Washington eventually playing the confirmed tyrant and McDormand the woman internalized by madness. If anyone needed a reminder of Washington and McDormand’s respective abilities as actor and actress, one need only watch them portray the range of emotion and psychological depth contained in Shakespeare’s most infamous couple.
Conclusion: “With wit enough for thee”—IV.2
One way to judge a Shakespeare production is whether someone with little previous knowledge of the play and a moderate grasp of Shakespeare’s language would understand and become invested in the characters and story; I hazard one could do so with Coen’s adaptation. It does take liberties with scene placement, and the historical and religious elements are generally removed or reduced. However, although much of the psychology that Shakespeare includes in the other characters is cut, the minimalist production serves to highlight Washington and McDormand’s respective performances. The psychology of the two main characters—the backbone of the tragedy that so directly explores the nature of how thought and choice interact—is portrayed clearly and dynamically, and it is this that makes Joel Coen’s The Tragedy of Macbeth an excellent and, in my opinion, ultimately true-to-the-text adaptation of Shakespeare’s Macbeth.
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