Britain is in decline. This much is true. Nobody would dare suggest otherwise – unless, of course, they wish to attest to pure ignorance or twisted glee.
Given this, we are very much in need of sweeping reform. Yet reform is not the product of drawn-out pontification. Ultimately, it is the sum of action: action moulded by proposition.
As such, dear reader, allow me to do just that. May I present to you: A Sensible Proposal.
Shrink the cabinet to its 5 or 6 most capable members, empower ministers to fire civil servants at will, and slash the civil service by at least 75% – it’s not technically Moldbuggian RAGE (Retire All Government Employees), but it’s of the same spirit.
Take the Civil Service Code and throw it on the regulatory bonfire, along with every obstructive procurement rule preventing us from becoming the AI capital of Europe.
Implement mandatory IQ tests for all new civil service hires and scrap the counter-intuitive stakeholder model of policy-making; ensuring government bureaucrats literally, not figuratively, live in The Real World.
Double the length of every sentence, especially for crimes which make civilised society impossible (murder, rape, theft, schmonking weed, etc.). Freedom, if nothing else, should mean the ability to go from A to B without being mugged, molested, or murdered.
Repeat offenders should receive at least one of the following: an extended sentence, a life sentence, chemical castration, or the death penalty. Tough on Crime, Tough on The Causes of Crime.
Abolish the Communication Act and its statutory predecessors to make speech free again. The less time the plod can spend harassing you for tweeting facts and logic, the more time they’ll dedicate to brutalising groomers of our nation’s children, vandals of our nation’s heritage, and abusers of animals.
Furthermore, abolish the Supreme Court and bring back the Law Lords – Tony Blair and Gordon Brown, eat your precious ‘modernising’ hearts out!
Speaking of which, if we can hand out titles to cronies, half-wits, and dodgy sorts, I’m sure we can take them away – put some actual aristocrats in Parliament; of spirit in the Commons and of blood in the Lords.
Abolish the TV licence fee and replace it with nothing. That or broadcast stuff worth watching – like reruns of Kenneth Clark’s Civilisation series or Spy x Family.

This is an excerpt from “Mayday! Mayday!”. To continue reading, visit The Mallard’s Shopify.
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The UK has a child obesity problem and tax cuts are the solution
Today, nearly 30% of children in the UK (Year 6 and younger) are classified as ‘Overweight or obese’. This figure raises serious public health concerns, as it means many children in the country are not just facing early health scares in their youth, but also potentially lifelong healthcare issues.
Recent studies have revealed that one-third of children now leave British education overweight or obese. So, it’s safe to say that the UK is grappling with a severe child obesity problem – as this aptly titled article suggests.
We need to identify the factors driving this increase, which will soon become evident, and the issues exacerbating the situation.
Historical data on obesity and overweight statistics from 1974 to 2006 show an average annual increase of 0.47%, rising from 9.7% in 1974 to 25.3% in 2006. Based on this trend, we would expect the current statistic to be around 27%. However, the actual figure exceeds this projection, reaching around 30%, or in some cases, such as Hartlepool and Middlesbrough, as high as 42.6%.
The Recession
The recession and financial crash not only caused widespread unemployment and economic instability but also led to a boom in fast-food establishments.
Before 2008, Little Chefs were a common sight on British roads. Today, however, the landscape is dominated by the golden arches of McDonald’s, the flame-grilled burgers of Burger King, and the “finger-licking” goodness of KFC. These fast-food giants are now omnipresent, not just on roadsides but also deeply embedded in every facet of towns and estates.
This proliferation of fast-food outlets is not merely coincidental but a reflection of changing consumer behaviours during tough financial times.
While I occasionally indulge in fast food, there is a stark difference between my infrequent visits and the daily fast-food consumption habits of many younger children in modern Britain. According to a 2021 BMJ study, 10% of children consume fast food daily, and more than half purchase food from fast-food or takeaway outlets at least twice a week. This staggering reality highlights a significant shift in dietary habits with concerning long-term health implications.
It might seem harsh to blame the recession for yet another issue, but the evidence is compelling. While the broader economy struggled and many sectors faced downturns, the fast-food industry experienced a surge.
According to the Financial Times, the number of fast-food chains in cities across the UK increased by 8.2% in 2009, following a 6.6% increase in 2008. The rise in fast-food outlets, particularly during an economic downturn, demonstrates the fast foods sector’s resilience and profitability amid financial distress, highlighting the ubiquitous presence of fast food in our society.
So, while the broader economy struggled to recover, the fast-food industry appeared largely unaffected by the recession’s impact.
Perceptions of the costs associated with fast food
Although, and through a Government policy lens it might sounds like an effective strategy to increase the NHS’s messaging that “fast food is bad and home food is good”, we must explore why people go to fast food restaurants.
A 2022 study shows that 32% of people stated that they ate fast food because it is cheap. Now regardless of how true this is, why do people think this? Part of the reason lies in pricing strategies, like that of McDonald’s, which has remained relatively stable.
In 2008, McDonald’s introduced their saver menu, featuring the now legendary Mayo Chicken priced at 99p. Fast forward to 2023, and the Mayo Chicken now costs £1.39, representing a 40.4% increase. Meanwhile, the Bank of England has confirmed that from during the same period, the British pound has inflated by 55%, with £1 in 2008 now equivalent to £1.55. For struggling families, this suggests that in a world where supermarket products like olive oil have seen price hikes of up to 115%, fast food remains one of the few goods with consistent and reliable pricing.
However, the crucial message that the government and councils need to convey is that cooking at home is a more cost-effective option. Despite price increases in certain supermarket goods, cooking at home remains healthier and cheaper. Yet, in my opinion, this is almost an undeniable fact – most people are aware of it. The real challenge lies in breaking the psychological barriers that perceive McDonald’s competitive prices as low and consistent, coupled with its convenience and quick service.
Why we need to prioritise healthy eating vs exercise
Physical activity is essential for children to maintain fitness and a healthy weight. Studies show that children today take 90 seconds longer to run a mile compared to kids in 1975. However, while physical activity is important, it’s only one piece of the puzzle.
Dietary research supports this. Approximately 80% of your weight is influenced by diet, with exercise contributing the remaining 20%. Therefore, promoting healthy eating habits should be our primary focus when addressing child obesity.
This emphasis on nutrition is crucial, particularly considering the alarming trend of reduced time allocated to cooking meals.
Researchers have observed a significant decline in cooking duration over the past three decades, with this time decreasing by almost a minute each year – from a full hour in 1980 to just 34 minutes today. In fact, a staggering 52% of Brits now spend less than 30 minutes on meal preparation.
Policy Recommendations
The new Labour Government has confirmed that advertising to children will be a focus of their national health policy. They plan to empower the Advertising Standards Authority (ASA) to regulate the amount of fast food, vaping, and other harmful product advertisements targeting children. While this is a step forward, it is a very small one and its impact may be limited.
Major fast food brands like McDonald’s have become so ingrained in our daily lives that even if they ceased advertising for the next 20 years, people would still know where to find them. Given that 10% of children consume fast food daily, the effect of reducing advertisements alone will likely be minimal. Therefore, the government should consider additional measures.
The Argument for Tax Cuts on Healthy Foods
The Government needs to act quickly.
We find ourselves in a situation reminiscent of the 2000s recession, with people short on cash, grappling with higher shopping bills, and generally disheartened by their finances.
So what can we do?
Let’s start with an option the Government has direct control over: tax policy. Contrary to Labour’s usual stance on increasing taxes, I propose doing the opposite by providing targeted tax cuts for food producers and supermarkets that sell healthy foods.
To make healthy eating more appealing, the government should consider implementing tax cuts specifically for healthy foods. By reducing the cost of nutritious options, people might be more inclined to choose them over fast food. Additionally, supermarkets could receive tax breaks for meeting certain quotas of healthy food sales.
This would somewhat replicate the successful South Korea model, where the government provides tax cuts and subsidies to farmers who produce fruits and vegetables, aiming to make healthy foods more affordable and accessible to the public.
The South Korean government also promoted healthier eating through the implementation of “healthy food corners.” These corners, launched by the Ministry of Food and Drug Safety, mandated that stores set aside dedicated sections for healthier food options. These sections prominently feature products with lower sodium, sugar, and fat content, making it easier for children to make healthier choices.
Support School Restriction Zones (Planning Policy)
While I believe that tax cuts are the most effective and well-placed policy approach, it is essential to consider other options that health bodies have proposed to central government and local authorities.
One effective strategy used by local authorities is to implement School Restriction Zones.
This policy prevents new fast-food or hot-food restaurant planning applications within 400 meters of a school. Evidence shows that proximity to fast-food outlets significantly increases the likelihood of students being overweight or obese.
The Issue: without government backing, local councils may face legal challenges from planning applicants, potentially costing them money and leading to the construction of more fast-food establishments near schools.
Junk Food Tax
Labour will love this one.
Similar to the sugar tax on sugary foods, a “Junk Food Tax” could challenge the affordability of fast food while increasing government revenue.
This policy could help change the perception that fast food is a cheap option, acting as a deterrent without restricting consumer choice. Though it may seem like a centralising measure, there is a strong case for its introduction, as evidenced through its effectiveness in Mexico.
Parent Supervision Policy
A potential, albeit controversial, measure could be requiring children under a certain age to be accompanied by an adult to purchase fast food.
This policy would aim to curb the habit of children frequently visiting fast-food outlets without parental guidance. However, this would be difficult to enforce and would not be appropriate, as it limits children’s autonomy and access to food.
Conclusion
Among the various solutions, implementing tax cuts for healthy foods stands out as the most effective and balanced approach.
Unlike restrictive policies that infringe on individual autonomy, this strategy makes nutritious options more competitive, supports British farmers, and promotes healthier eating habits. By making healthy foods more affordable and accessible, we can shift consumer behaviour away from fast food and towards home-cooked meals.
The current state of child obesity in the UK is unsustainable, and without swift intervention, the NHS will face overwhelming pressure from an aging population struggling with obesity-related health issues.
Tax cuts for healthy foods provide a practical, immediate, and sustainable solution that benefits both public health and the economy.
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The Monarchy isn’t Britain’s Soul
Increasingly pessimistic, this article may very well just be me being unwarrantedly critical. However, there is nothing like a smidgen of conflict to get people interested in reading what we have to say; here goes nothing, I’m going to disagree with Daniel Hawker.
Let me be clear: I am not a republican, nor am I indifferent to the monarchy that we have. I also do not dislike either Edmund Burke or the late Sir Roger, having read works from both – and yet, I disagree with Mr Hawker’s recent commentary piece on the role of our monarchy. The King, or the Royal Family, isn’t ‘Britain’s Soul’, nor is it ‘our one national continuity’ (my emphasis, not Mr Hawker’s). Though, perhaps first I should commend what I think he has gotten right, and where we have common ground.
Our late Sovereign Lady was indeed an embodiment of moral courage and civic duty. I would go so far as to say she was a fantastic public figurehead for traditional, protestant Anglican Christianity. Likewise, it is indeed true that the more radical left want to tear down our traditional institutions, while the soft left want to turn them into glorified green-social democrat mouthpieces – we know. One could even go so far as to say that we should be vocally supportive of our King, or at least the institution of monarchy, perhaps solely on the basis that it annoys the right people.
Britain, however, is not the monarchy; Britain is a nation; a nation is a collective of people. What defines those people is what those people do – the customs and common practices, attitudes and values. The ‘soul’ of the British is our popular culture, or even our values (I would prefer the term religion), in how the British think and so how the British act. British people have generally enjoyed popular sovereignty and familiarity in regards to what is visibly around them. This is why the 2016 Brexit campaign focused on “take back control” and mass immigration changing our familiar towns and cities – against distant institutions on the continent. Nigel Farage did not invoke, at least not prominently, the idea that Brussels had taken power from the Queen.
It is not a good thing that we have a ‘personal connection’ to the Royal Family, or that we view the King as some kind of dad that we never had. It is not ‘trad’ to have the monarch be at the forefront of Britons’ minds; this is counterintuitive to a mystical, sacred monarchy. The word ‘mystical’ is, unsurprisingly, from the same root word as ‘mystery’; secret. How is it possible to maintain mysticism and a sacral quality if the King is supposed to seem intimate to us? How is it possible for the monarchy to be sacred if they appear ordinary? It is this attitude that was the root of the subsequent celebrification of the Royal Family, which has been disastrous. The King does not have to be #relevant to the everyday lives of British people.
There is a necessity in balancing civic involvement, mystical and sacred qualities, and representing public morality – if not a higher morality – that the Royal Family has a duty to pursue. Our King has to remain sufficiently far-off to be sacred. He also has to be visibly moral enough to be respected and involved publicly enough to maintain institutional confidence. Balancing what can be at odds with each other is not easy, but an overly-involved and relevant, though not in the progressive sense, monarchy, which I think, perhaps unconsciously, was guiding Mr Hawker’s thought, is not the right way forward.
If you want to discover and influence “Britain’s Soul”, turn away from institutions and towards the people. Institutions are important, vital even, but they are another subject to what Mr Hawker was trying to tackle. Turn towards what moral, dare I say even religious, forces are guiding everyday people, and what ordinary people do communally. The monarchy did not compel me to love my country, nor does it govern my every action; Jesus Christ does, and I pray in every beloved Book of Common Prayer service that we will only be quietly governed by our monarch. At the end of the day, I do not think that it is historically or presently accurate to pin our whole national being on one institution, albeit an important one, while that which is popular is effectively sidelined.
If you want to discover and influence ‘Britain’s Soul’, be practical, straightforward and actually change how people think and act; how people’s souls are actually oriented. Avoid placing too much emphasis on a single institution, especially when they do not govern our everyday lives. Some institutions ought to, like the Church (which has a presence in every community, I am told), and you may find that they are more relevant to the subject of souls. Other institutions currently hold too much sway over the developing souls of Britons, like schools – as opposed to parents. Other institutions try to suppress the outward signs of inward Graces in our souls, like the police. You will not make any progress in a ‘conservative revolution’ by having tunnel vision.
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Britain Is A Dump
I am sure that you, along with literally millions of others, have by now seen the infamous tweet from Daniel Grainger calling Birmingham a ‘dump’. I found his tweet very strange, not because I have a particular fondness towards Birmingham, but because the design and aesthetics of the place are fairly standard for a large British city. The cream coloured flagstones near the train station, strange metallic water features, beggars sat on most corners of the main high street etc. These are all scenes that are probably familiar to anyone who has ever been outside.
Herein lies the problem, not that Birmingham specifically is a dump, but that every British city is a dump. We live on an island of rolling fields, dramatic coastlines, and precious woodland. However, this land is marked and stained by some of the most disgusting examples of urbanism in Europe, only occasionally pinpricked by a fine example of pre-war architecture which the local council has not yet found a reason to knock down and turn into a car park.
Please, you must believe me when I say that I am no enemy of urbanism. Many ‘trads’ and ‘LARPers’ feel as though the only part of this country with the ability to be beautiful is its countryside. I think this is a fallacy; cities have the amazing potential to be well crafted and beautiful spaces which lift the spirits, and demonstrate the finest achievements of culture and civilisation. Of course we have the ability to build beautiful spaces, instead we decided to turn these areas over to the managerial classes who seek only function.
What caused this? The most obvious answer is the Second World War. Thousands of tonnes of high explosives being dropped onto dense urban areas do tend to have the habit of leaving buildings destroyed, and we found most of our cities completely ruined. After the war, a fleet of urban planners and architects took it upon themselves to rebuild the United Kingdom. A lot of these planners and architects came from new schools of thought on design, and wanted to demonstrate this. It is indeed true that some examples of early post war brutalism are genuinely impressive, but cheap imitation after cheap imitation has sought to destroy this legacy. Now we are left with miserably grey spaces with no room for beauty and flare.
Worst of all, a lot of these areas are not maintained very well. Stroll through the city centre and buildings are normally kept in a somewhat decent condition. But venture past these and you will find endless graffiti, crumbling masonry, cracked pavements, and large dangling electrical cables. The people who live in these spaces do not have the money or the justification to keep these areas looking nice, and why would they? They never really looked that good to begin with.
If these spaces were at least affordable to live in, it would be somewhat justifiable to have them look like this, but that is not true. Disastrous planning policy (mainly the Town and Country Planning Act 1947) has left our most industrious cities with nowhere to grow, and no ability to destroy ugly monuments to the post war consensus and put up something better. These spaces are ridiculously expensive and still look appalling (with the few remaining beautiful areas costing unimaginable sums to even shop in, let alone buy). We are therefore left with the worst of both worlds: sky high property price, and terrible looking buildings.
For the trads in the audience who endlessly harp on about rural life whilst never leaving Manchester, the countryside is not much better. Yes, the fields and hedgerows are beautiful, but drive around any rural community for a few minutes and you will find the most depressing and ugly looking council bungalow estates you could imagine. Rural councils have a genuine need to house elderly people affordably (otherwise they would never downsize and allow young people into their 5 bedroom houses), but they choose to do so in the worst types of buildings fathomable. Damp, cold, and smelly bungalows with pebble dashed exteriors. No wonder your granny from the village is desperate to hold onto her 3 bed Victorian farmers cottage when that is the alternative.
Culturally and economically, we are stuck. We haven’t the imagination and courage to propose something new and aesthetically pleasing, the wisdom to go back to old styles and designs, or the money to action those proposals anyway. We are instead cut off to drift into stifling mediocrity. The only crumb of consolation being that most of the western world also seems to have this problem.
As ever, I would like to propose some solutions to these problems:
Firstly, as everyone seems to be saying, we need to abolish the Town and Country Planning Act 1947. This is not a particularly imaginative or bold position to take as an under-30, but it will arguably be the most difficult to do.
Secondly, universities should teach a broader curriculum on architecture and urban planning. I am fortunate enough to have some friends who have taken degrees in both architecture and planning at a range of institutions, and they all come back with similar stories. Lecturers seem to focus entirely on modernism, recyclable buildings, and the temporary. Few focus on beauty and traditional design.
Thirdly, people need to be given a reason to look after the places where they live and the means to do so. The means is easy: they need more spare income. This can be achieved by making houses more affordable by building more of them (see point one). The reason is more difficult, they need to be living in areas genuinely worth keeping nice (see point two).
Unfortunately, I do not foresee any of this happening any time soon. The tweet by Grainger received immeasurable amounts of criticism and made national headlines. Yes, his tweet was rude and careless, but serves to show the difficulty in having this conversation. British people seem to be perfectly happy living in hell world and are absolutely immune to all criticism of it. We need to face facts: Britain is a dump.
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