From an aesthetic, or mannerism perspective, gentlemen had indeed almost entirely perished from the Isles. But the idea that no one should be seen confronting anyone, and a stiff upper lip must be kept at all times had passed onto generations after generations well and intact. But does a combination of that and an increasingly restrictive legal system means nothing can ever be done to rescue Great Britain from its managed decline?
Not really. But the struggle needs to start small, tiny first steps to ease everyone out of the mindset of being a ‘gentleman’.
Unfortunately, if you started pushing over idle motorcycles on your local taxi ranks and smashing windows on your local ‘souvenir shop’, you won’t last long until your own people (yes, your own people) will start reporting you to the KGB (Komitet-Gosudarstvennoy-Bezopasnosti Great Britain), and the government WILL be on your opposition’s side.
What you need to do what some may call a ‘petty nuisance’, completely within the boundaries of law. Or rather, practicing your rights to its maximum, and making the ENEMY’s life harder – cross a zebra crossing just as a Deliveroo rider or a matte-black tinted-window Range Rover arrives so they will have to stop, if they don’t, make them, it is YOUR right! There are much more ways to do this, the sky really is the limit.
Be an active petty nuisance to your enemy, this is your last resistance to those who are invading your life. It may sound humble, perhaps futile, but it keeps the spirit of resistance awake, reminds you that this is still an active struggle, it kills the gentlemanly mindset to give in, to compromise, it keeps a little bit of that fire alive. You will find yourself fighting back more and more as you become more and more comfortable with it. And eventually, perhaps hoping, you will find yourself winning, in this petit crusade, fought with petty nuisance.
This is an excerpt from “Nuclear”.
To continue reading, visit The Mallard’s Shopify.
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An Interview with Fen de Villiers (Magazine Excerpt)
Sam: A common criticism I hear from people on our side of the ‘cultural divide’, regarding Vorticists and Futurists, is that the avant-garde, as a concept, is antiquated. Do you think that’s true, or do you think people are being a bit too pessimistic about its potential?
Fen: Being pessimistic and cynical is something inherent to people who are more on the conservative spectrum, but I think that one must look back to go forward; you can clasp at the fire and the energy of a certain group or a certain movement, and then you can run forward with that. I don’t think it’s a case of saying, you look back at them and stay there.
I think that it’s going to take time, movements, and art styles to take a while to mature and find a new way. I don’t at all believe that we simply just have to take on what they do and just reside there.
Sam: In other words: “it’s not worship of the ashes, it’s the preservation of the fire.”Fen: Yes, absolutely. I think what’s important is that if you are going to throw this forward – I mean, the futurists were, for example, very excited by the motorcar and the aeroplane and flight, because that was the period that they were in.
I don’t think we need to be excited by the aeroplane in the material sense. However, I think we can be excited about something. That visionary and Faustian spirit is deeply ingrained within our European psyche. I think we get excited about going on and going forward. I don’t think it’s a case of simply just regurgitating the platitudes or what they were doing. It’s about finding a place for that energy now.
It’s really about energy and celebrating force over death and decay; the latter of these is what the current regime works on. It’s the cult of the victim. This is not glorious stuff. This is not about going upwards towards something higher: this is about keeping you on the lowest level. For me, that is not how life is, that’s not how nature is: it is a lie. It’s not a culture that has any sort of fire in the belly. It doesn’t make you want to live.
This is an excerpt from “Blast!”. To continue reading, visit The Mallard’s Shopify.
Photo Credit: Fen de Villiers
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Britain needs some Thai adverts
Messages are important, and advertising is vital in conveying messages. I do not wish to dwell on the history of such activities, but when we think of advertising, we think of persuasion and attraction; luring the viewer towards the subject matter of said advertisement.
As a result, we (sadly) have advertising on television (as if televisions weren’t bad enough). In the past, iconic adverts have included gorillas playing the drums or memorable lines from Hastings Direct. Have they ever changed anything or produced anything substantial within the UK? I would argue no, not really.
Typically, in the West, government and private business messages on social issues tend to be negative. We see adverts of smokers with cancerous growths and drink driving victims. The ‘world of you’ is incomplete without a specific item and you need it to become complete. The shock factor of such messages intends to make the audience fearful of the consequences of such behaviours.
Additionally, Western adverts which touch on important issues comes across as painfully inauthentic, superficial, and twee. This is likely compounded by a heightened awareness of forcing major issues into such a short space of time for televisions. I assume this is because such adverts are made not for the viewers but for the creators themselves, mirroring most modern media in recent years.
In contrast, one country has used a different means of spreading its message, utilising comedy and the heartfelt. Although funny adverts exist all over the world (most notoriously in Japan), it is the health adverts found in Thailand which do the most wonders.
This being all being said, what has any of this got to do with Thailand its own adverts? Thailand has problems with alcohol, it ranks among the highest in the world and the highest within Asia. Britain has alcohol problems too, all of which have their own effects and subsequent advertising campaigns. What is interesting is how both nations advertise differently to their respective populations. Thai adverts tend to be more friendly, less intense and hit home for the audience. All these things considered, I’m of the view that they’re more effective than UK adverts.
Perhaps the most famous Thai advert is this anti-drinking advert, found here. What is the most interesting is that it is weirdly powerful in nature. We see an individual go from being a alcohol-induced wreck to becoming a functioning member of society in the space of a minute.
It is done in a funny yet logically coherent way. There is no great shock value, no negativity, it is all laid out for the viewer to understand and enjoy. Moreover, the greater emphasis on becoming productive, not just for yourself nor your family, but most importantly your nation. The time you spend drinking could be used to tackle the issues facing your life and getting ahead of things. These actions aggregate into a big societal change occurring; a change occurring from one action.
Contrast this to the harsh and brutal actions taken in UK television adverts regarding alcoholism and related issues. We see botched and broken bodies that shock daytime viewers, yet none of them seem to be memorable or affect us in a long-lasting and meaningful way. There is no positive message nor spin that can be used to reach further to the viewers. In short, what this shows is that of the major cultural divide between how both nations approach not just raising awareness of such issues, but what can be done about it.
Another good example which evokes the heartfelt can be found within this life insurance advert. Again, we see this attitude of avoiding the negative and instead we see the aggregate effects of one man’s actions uplifting the society which surrounds him. The style may be different to that of the aforementioned ‘comedic’ type of adverts, but the messages remain the same. We see a singular man do minor actions which help society at a much larger scale.
This sits in sharp contrast to the types of adverts that are commonly seen in the UK. Most life insurance adverts are reductive. We see some random adult sat at the dining table talking to a suspiciously non-Indian call centre worker about being a non-smoker and the cost of insurance for a newly parented couple.
Above all else, what is propagated is a certain cultural attitude that is reflected within the nation. Generally speaking, this can be summarised as being that of Greng Jai (เกรงใจ). In short, Greng Jai means to be kind and considerate. This, in part, plays in the stereotype of being friendly and smiley in nature. This itself has many different problems which I will talk about in future articles.
However, the nature of Greng Jai, when played out in the role of advertising, presents the core functional difference. When negative and positive messages are presented, it is the positive messages which most effectively conveys the core message of the advertisement. Our ability to address certain issues need not be simplified nor brutalised.
In summary, the potential to learn from how various countries from around the world and how they spread, and promote certain messages to the population at large, remains important. Additionally, it remains important to develop a deeper understanding of how other nations handle themselves when presented with certain issues.
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On the Invention of British “Values”
Contender for the Conservative Party leadership and Prime Minister, Rishi Sunak, has declared that he would widen the scope of our PREVENT programme to include those with “anti-British” attitudes. He didn’t bother to define those attitudes but no doubt they include equality, diversity and inclusion to the extent that I will be sent to the Sensitivity Hub in the Leveled Up North for saying I don’t think young girls should cut their breasts off and that a wider cuisine base is the price worth paying for a million immigrant.
British values have had to be invented in the 21st century because they never existed. I’m sorry, but it’s true – otherwise David Cameron wouldn’t have had to try so hard to either define them or legislate for their respect. I still remember that cringe Google advert from circa 2014 that asked “what are British values” and delighted in showing us a picture of two men wearing kilts getting married. But culture, like air, is only felt in its absence. What’s worse, the definitions that have been foisted upon us of “British values” are only British in the sense that they can be found in Britain, but they are not uniquely British. Is it wrong to say that most of Europe respects the values of “equality, diversity and inclusion”?
Diversity built Britain, claims a fifty pence piece with a smug Rishi Sunak behind it. This is only true if you buy the Blairite lie that Britain was born in 1997 and actively chose to depart from its millennium-long history thereafter. Yet, these invented values are clearly not powerful enough to inspire the one thing that keeps a country together – loyalty. The chairman of this publication asked the question “what is a nation if it cannot inspire loyalty?” but neglected to interrogate the cultural dimension of that question, focusing on the legal questions of identity. This is like describing a human in terms of their body only, and making no distinction between living or dead bodies; a body needs a soul to be a person. If you don’t believe me, try and sit in the presence of the corpse of someone you know.
It does not have to be this way; and, when you climb out of the political rabbit hole built for us, you realise it actually is not this way. “Britain” is stamped across everything and pushed into your face at every opportunity – and I’ll tell you what Britishness is shortly. Instead, there is a richer dust beneath that impoverished earth that can be found, if only you look for it: Englishness.
The left fears Englishness because it is real. It does not fear Englishness because it does what the left wants to do, and better – it does not offer “an inclusive and diverse” society – but they fear it because it inspires so much loyalty and with so much ease. And as with oxygen, you only find it when you’ve been denied it for so long; but this actually makes finding it easier since we are so starved of it already. You can find it in a country pub, at a church fête, at a garden party, at a Christmas church service, in the architecture of Buckingham palace, in the music of Herder and Elgar, in the tailors of Saville Row – in short, in all the places you would not find anywhere else in the world. You don’t find it in a cup of tea, or in a queue, or the other twee nonsense that is so important to the 21st century project of multiculturalism.
You have to find these things, though. They are hidden, and consciously so – otherwise they threaten the damp, empty and meaningless focus of loyalty you’re supposed to feel, “British”. And Englishness threatens Britishness because it’s so much more powerful. I don’t blame the SNP or Plaid Cymru or Sinn Fein for being so successful. I blame our gutless, cowardly elites.
It wasn’t always like this. Britain and “Britishness” was only ever a legal identity supported by an English hegemony. There’s a reason that, for so long, writers would use the words interchangeably – it’s because they were. Englishness was unique and different to Scottishness (Welshness doesn’t exist), and quite clearly the animating spirit, the soul of Britishness. Scottish and Irish people might complain today that their culture was “erased” by the British state under an English hegemony, but to the victor, the spoils. England and Scotland had the same population sizes for centuries, and went to war so very often, it’s hardly surprising that one of them would eventually triumph.
English people were aware of this. It’s no surprise that Enoch Powell spoke about this – typically eloquently and with deeper understanding than any living politician – and urged that “Britain” concede its diminished place in the world, surrendering the Empire (and its step-child, the Commonwealth), instead accepting that England is the only real entity worth loyalty. Powell thought that clinging on to a vaguely defined “Britain” at a time when her seapower was basically gone, the massive waves of immigration were becoming the norm, and the European Economic Community was expanding, meant the hegemonic English identity would be turned in on itself, swallowed up, and hollowed out by the desire to make “Britain” as palatable as possible. As with everything else, on this issue Time has proved to be Enoch’s greatest ally, to the extent that David Lammy – who has no cultural or ethnic connection to Englishness – can call himself English. The only reason he can, is because Englishness and Britishness are still mistaken for one another. We have made the mistake of letting an English hegemony be captured by those who hate England.
But this hegemony is almost dead: whilst the last bits of “Englishness” that have dominated “Britishness” are swallowed up, it became the project of the Left in the post-Thatcher years to become even more aggressive in simultaneously undoing that hegemony whilst also turning it in on itself. That first part, of undoing this hegemony, was fuelled by Leftist desires for “equality” between Scotland and Wales, and England, and the farcical idea of Britain as a “nation of nations”, culminating in the devolution programmes that created the fake nation of Wales (still a principality of England, really) and threw the rabid dog of Scotland a steak as if that would satisfy its hunger. You don’t feed the strays.
Peter Hitchens’ Abolition of Britain catalogues that second arm of the Leftists strategy, of taking the ‘kind and gentle’ civilisation of Britain and weaponising it against the England upon which it was built. Another article published by the Mallard, written by Eino Rantanen, put this point well – “British friendliness has created not only complacency, but rather powerlessness in the face of people and ideologies that have no qualms asserting themselves, often violently”.
One violent ideology of this kind is the hated enemy of Blairism. Blairism was the final legal victory of the Leftist assault on English hegemony: again, the Blairite elements of the British state have been rightly identified before, but I will list them for the sake of explaining my point: the Supreme Court (which is a nonsense name, the Monarch in Parliament is still supreme); devolution, as I say above; the eradication of our educational heritage by devaluing university; and so on.
But, this publication has made it its job to be more optimistic, or so I’m told. The situation may look bleak, and I doubt I’ve helped, and this next point might make me sound even more blackpilled: the British project is nearly exhausted. The values that had to be invented in the sundering of the English hegemony of Britain were a sort of proto-globalism – that triumvirate of mediocrity, “equality, diversity and inclusion” have proven to be as empty as the French Revolution’s “liberte, egalite et fraternite” – but some kind of pseudo-cultural identity was needed to keep Britain going. In a way, the Left has dug its own grave, because it took away the only real substance that gave Britain an identity, and replaced it with a set of contradictory inventions.
And you can see this new public culture everywhere. Indeed, it is stamped across everything, in such a way that you cannot avoid it: for example, despite the fact that June has (somehow, unquestioningly) become “pride month”, there are still “pride parades” everywhere and all the time, and in such public spaces that you need to actively try to avoid them – an inconvenience that they are counting on, of course. And “pride parades” are not even about being gay anymore, or LGBT, or whatever, they’re just an excuse to get drunk and be promiscuous in the street, and you can take part – provided you wear the dress and make up and face paint necessary to mark you out as “one of us”, whoever the “us” is.
Contrast this, quite literally, with the fact that Eid is celebrated by thousands of Muslims on the streets of London, a religion that is less tolerant of homosexuality than Christianity. And again, you don’t even really need to be Muslim to take part in the celebration of Eid. The fact that these contrasting belief systems are publicly supported and worshipped is the sign of the absence of a communal identity, not its existence; deep and contradictory belief systems cannot be present in the same collective identity. It is just proof that different collectives live in the same space now; and the simultaneous celebration and sublimation of each is the only way their contradiction can be held in check. In the same way that Patrick Deneen wrote in Why Liberalism Failed that the expansion of atomistic individualism required a stronger state, so too does multiculturalism (another invented British “value”).
Then there’s the fact that every advert – every advert – is full of black people (or, if you want to see intersectional London’s one-step-further form of this, spot the Tube advert with an interracial lesbian couple in which both are wearing face masks). To such an extent that British people think the British population is 20% black (it’s 3%, by the way); and never mind the fact that black people are not Britian’s biggest ethnic minority, we now have a “Black history month”, apparently. You would be forgiven for thinking we lived in America – but maybe that’s the point.
Where is the room for Englishness in all of this? That’s just the point: there isn’t any, and by design. The desire to strip the England out of Britain by the Left meant that Englishness has to be sublimated in order to for “Britishness” to be viable. But here is the optimistic point of this article: the twin facts that the British project is fraying, and that English culture has to be suppressed, points to a single, irresistible conclusion. Englishness is both too powerful for the new British “identity” to counter, and that it is ripe for rediscovery.
The final point here is that, the word “rediscovery” is intentional – Englishness has to be found, partly because it is so smothered by that new British pseudo-culture I lay out above, but also because real culture is physical and tangible. You can find English culture hiding in an Anglican church, in a garden party, in the squat village pubs – basically, in all the places that are unique to England and around which a recognisable pattern of behaviour has been built. Englishness can be found once again – you just need to look for it.
