Culture is often a bearer of such practical wisdom. Indeed, the reason we listen to the experienced and wise, despite their lack of formal education, is that their experience has imparted practical wisdom. Theoretical wisdom is implicit in this down to earth practicality. Although the village elder might not be able to say why a certain behaviour is virtuous, her account, being correct, could be elaborated to reveal a true and natural principle. Extending this to an entire culture, we have one basis for social conservatism. The accumulated experience of ages has a sort of implicit wisdom to it, which can be potentially made into a theory, even though nobody may have yet done so. However, this isn’t enough, lest we be agnostic pragmatists like David Hume. For the one clinging to classical ideas, all practical wisdom has a theory behind it whose objective springs we can discover through reason.
One such cultural heirloom that is greatly misunderstood these days is aristocracy. Most cultures in human history have had aristocracies of some type. A noble class existed in ancient Mesopotamia, Persia, Mesoamerica, the Andes, Egypt, China, Japan, Greece, Rome, among the Celts, as well as mediaeval and early modern Europe. Indeed, aristocracy of some type has been one of the most common institutions of humanity across history. Yet in the last three hundred years, aristocracies have shrunk, from the predominant ruling elites of the world to disempowered and mocked cliques, clinging to privileges regarded as archaic.
Britain is one of the few countries that still has an institutional aristocracy. But its influence is ever diminishing, its numbers ever depleting, and its ideals waned to nothing. I doubt many would contradict me if I said its public image is far from positive. I believe the cause of this decline is that it is a remnant of a previous ethical outlook, one rooted in ancient Greek and Roman thought, and Christianised in the Middle Ages. This outlook collapsed in Britain during the eighteenth century (before it did in most of Europe). Whig liberal philosophers like John Locke chipped at its foundations. The aristocracy as a result became an institution without a purpose, embedded in a new society totally hostile to it.
So, what are these foundations? I think three: human goodness as function, a communitarian spirit, and a family-centred life. Really, it’s only the first, functional goodness, the latter two being elaborations of it.
Goodness as a function is simple. To be good is to function properly according to a species’ ideal. In the same way a good hammer is good at banging nails, and a good oven at baking bread, so a good human being is good at “human-ing” to coin a verb. The question ‘what is goodness?’ for ancient and mediaeval thinkers is almost invariably ‘what’s the function of humans?’ Yet because humans have reason, unlike animals who merely follow their instincts, our function involves more than survival and reproduction. We make art and science, and can appreciate the value of things through understanding. We are the animal that is happy with a garden and a library, as Cicero says.
This is an excerpt from “Mayday! Mayday!”. To continue reading, visit The Mallard’s Shopify.
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Audubon’s Legacy of Birds and Tomfoolery
For someone who has anger issues, entering the Audubon’s The Birds of America exhibition was like entering a whole new world. Upon the entry, I saw giant screens showing details from Audubon’s work and I could hear quiet bird noises in the background. It was an incredibly calming experience, as much as one can consider stuffed birds and plates depicting birds massacring another bird calming. Naturally, this wasn’t the centre of the exhibition – it truly celebrated the skill and the creativity of the bird illustrator with a passion for nature.
The exhibition is running in the National Scottish Museum in Edinburgh from the 12th of February to the 8th of May of this year. It displays over 40 plates, each measuring almost one metre in height. Most of them have never actually been shown to the public before. It is split into 4 sections, each of them with its own theme – the first one, ‘Meet the Birds of America’ introduces the ‘world’s most expensive book’ and Audubon, in general.
John James Audubon was a 19th-century ornithologist and naturalist. He made a point of studying and cataloguing the birds he encountered in their natural habitats. A son of a sugarcane plantation owner and a chambermaid, he must have had a conflicted childhood. Audubon moved to the US to avoid participation in the Napoleonic Wars – and focused on birds instead.
The second section of the exhibition titled ‘An Art and a Science’ examines the influence of other illustrators on Audubon as well as the scientific, or sometimes quasi-scientific context. With the Industrial Revolution clashing with the Romantic movement, the transcendental search for nature was at its peak. The illustrations at the time were generally quite dull due to drawing from taxidermy and lifeless study skins.
Audubon, however, made a point of painting directly from wildlife, by personally hunting the birds and sometimes getting others to hunt for him. He would then paint the birds he gathered by pinning them into lifelike poses observed in the wild. This resulted in his art being vivid and life-like. He didn’t want to paint the taxidermied birds as he felt this would take away their lively spark from them. He was known for sometimes romanticising the birds he saw in the wild, for example when painting the Mocking Bird, in which a rattlesnake attacks birds in a bush, where it would be impossible for a rattlesnake to do so. Audubon would also sometimes add more human behaviours to the birds to allow the audience to relate to the birds. He was sometimes accused of not exactly presenting the truth.
The third part of the exhibition called ‘Audubon in Edinburgh’ explores the role of Scottish intelligentsia in ensuring that Audubon was embraced by the art society, after his rejection by the scientific community in Philadelphia. He befriended William Home Lizars and started engraving. Edinburgh was central to Audubon’s beginnings as a bird illustrator, making it extremely relatable to the Scottish audience, and it became somewhat a privilege to live in the same city where Audubon once found inspiration and was embraced by the art world.
The fourth section called ‘The Great Work: The Making of a Masterpiece’ deals with technical and artistic achievements. There are short films available for those whose attention span is longer than mine. However, this section also shows the bound edition of Birds of America which is extremely large (100 x 130 cm when open). Audubon insisted that the illustrations would show the birds life-size. Only two paper mills in the UK were capable of printing these, as he used a double elephant folio which is 96 x 66 cm. For those who are capable to rotate shapes in their head, this number will probably mean a lot.
The fifth section ‘Naturalist or Showman’ focuses on his contribution to discovering new species. Audubon identified 25 new species. This part of the exhibition explores some of the ‘controversies’, for example, Audubon was known for his strong belief in phrenology, the science which is now deemed ‘pseudoscience’ by some. Phrenology suggests that one can find details about someone’s personality from their skull shape. Seeing what kind of person he was, he probably used phrenology to mock his rivals. He was often accused of plagiarism and scientific fraud due to misidentifying some species and fabricating scientific data. Sometimes he invented new species to impress people who might then buy his work. Reportedly, he even stole the specimen of Harris’s hawk from his subscriber to then pretend he never knew him. He also lied in his own autobiography.
The sixth and final section of the exhibition ‘Birds of the World’ considers the impact of the modern era on the preservation and extinction of many birds. Some, such as the Carolina parakeet is entirely extinct – they used to always flock in large groups which made it easier for the hunters to kill them. They’ve also been considered a pest by farmers, which contributed to their demise. The exhibition ends on a thoughtful note, advising us to consider the repercussions of human behaviour on the natural world.
This prompted many conversations, such as the possibility to clone the extinct animals using their DNA tissue, however, so far, this was only tried with Pyrenean Ibex in 2003, but this one died not long after from lung defects. It might be a way forward in the future though.
The exhibition was a visual feast for the eyes and the birds are engraved and painted beautifully. The sheer skill of Audubon’s art is undeniable, and it trumps any accusations he received. He may not have been rigidly adhering to the scientific advice, but he created something that’s still worth looking at. Audubon inspired George Bird Grinnell to create the National Audubon Society in 1905 (although the idea goes back as far as 1895 when the first Audubon Society was created). The organisation protects the birds and their habitats in the Americas. If you like birds, you can donate here.
Audubon’s exhibition included a wealth of important items, including some study skins of birds and many taxidermized birds as well as his diaries, plates, and his hunting double-barrelled rifle. The exhibition is beautiful, thoughtful and certainly fascinating. For anyone who craves the return to transcendentalism and ancient values – it’s a feast for their eyes. If you fancy a trip to Edinburgh before the end of the exhibition on the 8th of May – make a point of stopping by at the National Scottish Museum to look at some birds, I strongly recommend it.
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Book Review: Return of the Strong Gods by R R Reno
One of the rare consolations of the Empire of Lies we’ve found ourselves in is occasionally encountering a sphere of truth. Such an event reassures us we’re not alone and that kindred spirits are still out there, patiently pushing back against the insanities of the age. One such spirit is the American Catholic author and editor of First Things magazine R.R Reno and his 2019 work Return of the Strong Gods.
Like contemporary efforts by Patrick Deneen and the Polish philosopher Ryzsard Legutko, Reno’s is a book which illuminates the errors of the age. It’s a work which neither succumbs to the easy evasions of the left nor to the vulgarity found on farther reaches of the right. Ultimately, it’s a book that rejects the notion that the post-war era has been the best of all Panglossian worlds.
Divided into five sections and written in simple yet succinct prose, the overarching theme is that the West has lost its way in an abyss of openness: that sine qua non of the present day. Opening at the Second World War and surveying the post-war era, Reno traces our failings back to Auschwitz and Hiroshima and the promise that ‘never again’ would we bear witness to such horrors.
In light of such an overwhelming imperative, a rhetorical and practical pursuit of openness was initiated in what Reno dubs the “postwar consensus”. A stance which involved the marginalisation at best – and outright illegality at worst – of the noxious -isms that led us to 1914-1945. Nationalism, militarism and anti-Semitism were what caused our horrors, they were thus to be expunged from the public square.
Put simply, such ‘strong gods’ were too dangerous: they had to be banished from the realm. Yet precisely who these deities are, and what they mean in practice, is rendered by Reno deliberately vague. In essence, they’re the deeper – and often darker – parts of the soul such as pride, envy and a ‘love of one’s own’.
Yet Reno does provide us with a rough definition. As he states, the strong gods “are the objects of men’s love and devotion, the sources of the passions and loyalties that unites societies” – ”Truth is a strong god” as are “King and country.” Not all strong gods are malignant, however: they can just as well “be beneficent.” Still, the chief lesson of the twentieth century was that the strong gods of “militarism, fascism, communism, racism, and anti-Semitism” overwhelmingly “brought ruin.”
To this end, the Western post-war consensus, led by the United States, was to prioritise cultural weakening in the form of a near-unlimited openness. Out were truth, certainty and exclusivity; in were relativism, doubt and diversity. If these trends were ever queried, one only needed reminding of 1945 and was soon brought to heel. The post-war consensus – and its Manichean framing: either ‘openness or Auschwitz’ – was thus brought into being.
A stance that Reno then proceeds to illuminate, beginning with ‘the open society’. A notion coined by the author of the movement’s most emblematic and eponymous work, Austrian philosopher Karl Popper and his two-volume Open Society and Its Enemies. A book which was written in obscurity in New Zealand during the Second World War and in which Popper attacks Plato, Hegel and other giants of the tradition before coming down on the side of openness.
As Reno remarks, for Popper ‘our civilisation faces a choice.’ We “can live in a tribal or ‘closed society’… or we can break free from this ‘collectivist’ impulse and build an ‘open society’”, one that ‘sets free the critical powers of man.’ And as Popper argued at the time, our future depended on choosing the latter: something we’ve dutifully done and which has set in train the decline that’s since followed.
The rest of the book is then an exploration of this one key theme; with Popper’s socio-cultural openness soon echoed on the economic plane by compatriot Friedrich Hayek: he of Road to Serfdom fame. Thus in a strange symmetry, the West ends up with two Austrian emigres erecting the twin pillars of its post-war world: the Popperian commitment to cultural openness and the Hayekian imperative of free markets.
As Reno remarks, these two men were “united by a commitment to individual freedom and a desire to prevent the return of authoritarianism.” A notion that encapsulates the last eighty-odd years as well as any other and that’s been reinforced through organisations like the Mont Pelerin Society, which Popper and Hayek were founding members, and through Popper’s most famous student, and current bete noir of the right, George Soros: he of his own Open Society fame.
Once established, then, the open-society framework of free markets, multiculturalism and the neutering of metaphysics – “The open society must be anti-metaphysical” – comes to characterise the West. A stance Reno then explores in an impressive overview of the major philosophical figures of the era. After Popper and Hayek, come the Americans Milton Friedman and William F Buckley; followed by a return to the German-speaking giants of earlier in the century, Sigmund Freud and Max Weber; before ending with the Francophone philosophers of the latter part of our era, namely: Albert Camus, Michel Foucault and Jacques Derrida.
Yet it’s Weber and his notion of the disenchantment of the world – i.e. the scientific erasure of the supernatural – that helps further explain our malaise. As Reno observes, Popper, following Weber, wants to rid us of the metaphysical. For as Reno adds, it’s been imperative to eliminate “the vestiges of sacred authority that blinker men’s reason”. A stance that many of us have come to believe is benign, yet it’s a trend which Reno intimates is ultimately suicidal as it “drains away the substance of Western Civilization’s beliefs in robust metaphysical truths.” That is, it erodes the religious substrate that has enabled us to flourish.
A posture that has been implemented practically by what Reno dubs our ‘therapies of disenchantment’. As although erasing the sacred is ultimately futile quest, our need for metaphysics can be tamped down by the political order. Something that has been done by “relativizing” such notions, by “putting them in their historical contexts” and “critiquing their xenophobic, patriarchal, cisgender, and racist legacies”.
From this, the cultural imperatives then follow: we must “celebrate diversity”, “cultivate transgression” and “problematize” our traditional ties. A stance accomplished by our elite as they “drive old loyalties to the margins of respectability, and otherwise advance the cause of an open society and open minds.”
This metaphysical poverty, allied with the imperative of openness and the eviscerating force of the free-market, have led us to the current impasse. One witnessed in the apparently inchoate actions of voters in their support for non-establishment actors like Nigel Farage and Donald Trump. That is, in their clamouring for figures brave enough to enunciate the failures of the liberal order and able to address them.
Something evident in what Reno calls the Homeless Society. One which is a natural reaction to the “embattled postwar consensus” and a “rebellion against the dogmas of openness”. As in opposition to the issues of 1945, we no longer face the same problems. Indeed, what ails us now is the direct opposite of that time.
Our issues revolve around an all-pervasive anomie. We are a culture that’s “imperilled by a spiritual vacuum and the apathy it brings”. A society that’s “politically inert, winnowed down to technocratic management of private utilities and personal freedoms”. Our main danger is thus one of “a dissolving society; not a closed one; the therapeutic society, not the authoritarian one.”
A stance Reno expands upon as he notes the economic, cultural and demographic disasters that have arisen under the aegis of openness. A failure that has been overseen by what can only be described as an utterly inept and unpatriotic elite – or as Reno puts it, our Leaders without Loyalty. Indeed, the book can be read as one of the best indictments of our elites yet seen.
Simply put, our elites are hypocrites. They insist on ‘openness for thee, but not for me’ as they insulate themselves from the baleful effects of their dogma. As Reno notes: “For all their talk of an open economy and open society, those in the upper echelons of our society work very hard to protect [themselves and] their children”. “They…choose homes in neighborhoods with goods schools” and condemn “traditional norms as authoritarian, but… keep their [own] marriages together.” Ultimately, “they shelter themselves and those whom they love” from the destructive effects of openness as they praise its putative virtues publicly.
Given this hypocrisy, and the other failings of the liberal order, the post-war consensus is straining under the weight of its contradictions. It’s a case of ‘what can’t go on, won’t go on’ – and the current settings can’t go on much longer. Indeed, the anti-naturalness of the post-war project was inherent from the outset, but only now are the fissures impossible to ignore.
As such, we move back to the beginning: to the ‘return of the strong gods’. A notion that is not only the book’s title, but which was also an inevitable result of the liberal order. As despite the well-intentioned commitment to openness and the promise of ‘never again’, the post-war concord was always doomed to fail.
This is so as it doesn’t accord with underlying nature. For as many have come to realise, the liberal order is one big affect. Although largely peaceful and prosperous, the post-war consensus fails to fulfil a multitude of human needs. Socially, it’s a regime that doesn’t recognise the darker elements of the soul, like parochialism and ‘a love of one’s own’; not does it address the practicalities of life in a political community: such as a sense of belonging, a common culture and the stability we innately seek. While economically, the Hayekian imperative of unencumbered markets has left us as financially precarious as we are socially: afflicted by the dilemmas of the ‘double-dose’ liberalism to which many now allude, and that writers like Christopher Lasch and John Gray explicitly warned.
Which is why Reno finishes the book seeking an end to the ‘long twentieth century’ and a return to the politics of ‘shared love’. Our order failed as it rendered us homeless: lost in a sea of apathy with no place to call our own. As in spite of the left-liberals who treat our crisis “as an illusion” – with Trump and Farage mere manifestations of an aberrant electorate – Reno treats their rise as the logical result of the errors innate to the liberal order.
The mere fact of ‘populism’, then, is not an epiphenomenon of short-term economic or social angst; but of deeper and entirely legitimate “questions about national identity, immigration and foreign policy, all of which cast doubt on the legitimacy of the established leadership class in the West.”
As in advancing openness, our elite has eroded the solidarity we seek. As under our technocratic ethos, vast swathes of the human experience is marked verboten and placed outside the frame of debate. As Reno remarks, our elite “is so thoroughly blinded by the postwar consensus” it neglects “the actual problems we face – atomization, dissolving communal bonds, disintegrating family ties, and a nihilistic culture of limitless self-definition.”
We thus need to return to the strong gods: of love, solidarity and genuine community. It requires our leaders “to ask question they have been trained to supress”. It needs them to realise that, as the philosopher Leo Strauss observed – in direct opposition to Popper – that ‘the society by nature is the closed society’. A notion to which Reno alludes when he references that well-known saw about human nature: that “blood is thicker than water.”
Which in essence is all that is wrong with the post-war order and why it’s now falling apart. As although the initial desire to prevent future holocausts, gulags and atomic explosions was clearly laudable, these events did not to change human nature. That is, a nature which still seeks solidarity and a sense of the sacred; one that sees our “private interest as part of a larger whole”; one with a “love of our land, our history, our founding myths, our warriors and heroes”. Simply put, we need a renewed patriotism: we need ‘to renew the “we”’.
There is thus very little to critique in Reno’s work. Being an avowed Catholic, his remedies tend towards the Christian, which may rankle the less religious, yet he wears his religion lightly and the book is never in danger of dogmatism. There is an argument to be made, however, that by anchoring the book to the motif of socio-cultural openness, other factors, like the importance of economics – and the centrality of economic growth to the post-war era- are not given the import they deserve. There is also an incongruous attempt to smuggle in some American-style civic nationalism that is understandable even though it’s completely contradictory to the spirit of the work.Nevertheless, this is a highly commendable work. Like Deenen’s and Legutko’s, it’s one of few recent books that drives to the heart of our malaise and that honestly elucidates the errors of our age.
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Britain needs some Thai adverts
Messages are important, and advertising is vital in conveying messages. I do not wish to dwell on the history of such activities, but when we think of advertising, we think of persuasion and attraction; luring the viewer towards the subject matter of said advertisement.
As a result, we (sadly) have advertising on television (as if televisions weren’t bad enough). In the past, iconic adverts have included gorillas playing the drums or memorable lines from Hastings Direct. Have they ever changed anything or produced anything substantial within the UK? I would argue no, not really.
Typically, in the West, government and private business messages on social issues tend to be negative. We see adverts of smokers with cancerous growths and drink driving victims. The ‘world of you’ is incomplete without a specific item and you need it to become complete. The shock factor of such messages intends to make the audience fearful of the consequences of such behaviours.
Additionally, Western adverts which touch on important issues comes across as painfully inauthentic, superficial, and twee. This is likely compounded by a heightened awareness of forcing major issues into such a short space of time for televisions. I assume this is because such adverts are made not for the viewers but for the creators themselves, mirroring most modern media in recent years.
In contrast, one country has used a different means of spreading its message, utilising comedy and the heartfelt. Although funny adverts exist all over the world (most notoriously in Japan), it is the health adverts found in Thailand which do the most wonders.
This being all being said, what has any of this got to do with Thailand its own adverts? Thailand has problems with alcohol, it ranks among the highest in the world and the highest within Asia. Britain has alcohol problems too, all of which have their own effects and subsequent advertising campaigns. What is interesting is how both nations advertise differently to their respective populations. Thai adverts tend to be more friendly, less intense and hit home for the audience. All these things considered, I’m of the view that they’re more effective than UK adverts.
Perhaps the most famous Thai advert is this anti-drinking advert, found here. What is the most interesting is that it is weirdly powerful in nature. We see an individual go from being a alcohol-induced wreck to becoming a functioning member of society in the space of a minute.
It is done in a funny yet logically coherent way. There is no great shock value, no negativity, it is all laid out for the viewer to understand and enjoy. Moreover, the greater emphasis on becoming productive, not just for yourself nor your family, but most importantly your nation. The time you spend drinking could be used to tackle the issues facing your life and getting ahead of things. These actions aggregate into a big societal change occurring; a change occurring from one action.
Contrast this to the harsh and brutal actions taken in UK television adverts regarding alcoholism and related issues. We see botched and broken bodies that shock daytime viewers, yet none of them seem to be memorable or affect us in a long-lasting and meaningful way. There is no positive message nor spin that can be used to reach further to the viewers. In short, what this shows is that of the major cultural divide between how both nations approach not just raising awareness of such issues, but what can be done about it.
Another good example which evokes the heartfelt can be found within this life insurance advert. Again, we see this attitude of avoiding the negative and instead we see the aggregate effects of one man’s actions uplifting the society which surrounds him. The style may be different to that of the aforementioned ‘comedic’ type of adverts, but the messages remain the same. We see a singular man do minor actions which help society at a much larger scale.
This sits in sharp contrast to the types of adverts that are commonly seen in the UK. Most life insurance adverts are reductive. We see some random adult sat at the dining table talking to a suspiciously non-Indian call centre worker about being a non-smoker and the cost of insurance for a newly parented couple.
Above all else, what is propagated is a certain cultural attitude that is reflected within the nation. Generally speaking, this can be summarised as being that of Greng Jai (เกรงใจ). In short, Greng Jai means to be kind and considerate. This, in part, plays in the stereotype of being friendly and smiley in nature. This itself has many different problems which I will talk about in future articles.
However, the nature of Greng Jai, when played out in the role of advertising, presents the core functional difference. When negative and positive messages are presented, it is the positive messages which most effectively conveys the core message of the advertisement. Our ability to address certain issues need not be simplified nor brutalised.
In summary, the potential to learn from how various countries from around the world and how they spread, and promote certain messages to the population at large, remains important. Additionally, it remains important to develop a deeper understanding of how other nations handle themselves when presented with certain issues.
