Why We Won’t Publish the Word ‘Woke.’
As of today, the Mallard is no longer publishing articles that include the word ‘woke’, in either print or online.
Too many submissions, not just to the Mallard, but other publications – have become reliant on this word to explain away current trends that people find unappealing, yet cannot articulate why beyond anything other than this word. It is the responsibility of all outlets to contribute to the public discourse, and when a word, concept, idea, or individual, fails to contribute to the discourse – they have to be removed.
When pundits of the right use ‘woke’, they are using a word spawned by the online Left to denote their being ‘awake’ to the ‘injustices’ of the world, which are usually spawned from an ideological conviction rather than an actual understanding of the complex issues of the world. It suggests these people – the ‘woke’ left – are awake to the things that we are not, as if they have some deep insight that surpasses the average person. It is simply the latest expression of ‘real consciousness’ derived from Marxism.
Of course, we all know that the word is used sarcastically – but to use it at all is to make the eternal mistake of the Right, and to fight the Left on their own terms. We have been making this mistake for seventy years, and to reverse this trend, we need to stop appealing to their language, their values, their goals.
But even when the word is used derisively, it adds virtually nothing. Issues around pronouns and bathrooms pale in comparison to the economic, cultural, and demographic changes brought about by the respective trends of globalism, liberalism, and immigration. There is nothing substantively different in the current cultural trends than in the previous cultural trends. What is happening today should not be described with a new word, because what is happening today is not new. That is the reality of where we are now – ‘woke’ is not sufficiently different from what came before it to really merit a separate topic of discussion. It is just an extension of the logic of the sexual revolution, the Civil Rights era, and the great liberalisation of the last sixty years.
One of our assistant editors, William Yarwood, last year recorded a short podcast begging us to stop calling groups like Antifa ‘fascists’ or the Left ‘the real racists’, and recognise that they are just communists. Stop calling the Left ‘woke’ as shorthand for a broad range of things you just ‘don’t like’.
It is useless to say ‘look, I agree with what they stand for, I just don’t like how they’re going about it’. Then your disagreement is technical, it is not fundamental, so really you’re just the ones putting the brakes on their movement. They will come for you eventually, so you might as well recognise that now.
Calling something ‘woke’ is a lazy caricature that lets (what passes for) the right wing commentariat get away with murder; the liberals of yesteryear are allowed to displace conservative voices in media, politics, and culture. They pretend, in their sarcastic overtones, that leftists are weak and hypersensitive, when in reality they want to put children on hormone blockers, let men into womens’ changing rooms, open our borders to people who hate us, and teach the next generation that they have nothing to gain from the civilisation that birthed them.
These individuals are not weak. These people are not hypersensitive. Instead, they pass laws to put people in prison if they so much as joke about them. The notion these people are weak is a reflection of decades of failure of conservatives to actually do anything about them. If these individuals were weak, they would not find it so easy to break down the barriers that protect the most vulnerable in society: women and children.
These are not just simple activists, by the way. They are in our institutions, running our universities, pioneering our civil service, ‘decolonising’ our curricula, all the while entrenching their culture by building parallel careers that have no real world purpose or function. The massive, tumorous growth of the ‘human resources’ machine has seen to it that busy body unemployable humanities graduates have a reason to exist once more, only now it is self-perpetuating cancer that simultaneously cannot abide the existence of leftist heresy whilst relying on it like a parasite.
And as we see continuously, the online right is just as bad. If there are necessary discussions about poverty, living crises, genuine injustices that actually harm peoples’ lives, the right shrieks ‘woke!’ in such a hypersensitive way that the actual discussion disappears behind parody and caricature. TalkRadio’s infamous Mike Graham recently told an Extinction Rebellion member that we can ‘grow concrete’ in an effort to ‘own the lib’ – to which the XR member, who is stupid for different reasons, was left speechless. By consequence, Mike Graham made XR look reasonable – an own-goal, if ever there was one.
When war broke out in Ukraine, it was necessary for the right to attempt to make sense of it. This was done well in some circles – with people drawing attention to the Realist school Regardless of your thoughts on the Realist school, it was undoubtedly an intellectual contribution to the discourse. If you looked at the mainstream discourse however, you would know nothing of this contribution. Instead, it became another flashpoint to discuss this word, those they associate with it, and how these people were ‘weak’, ‘hypersensitive’ and made it so we were incapable of fighting a war against Putin.
It couldn’t possibly be that nuclear war is a possibility, or even – as the neoconservative lobby implicitly recognises but refuses to admit – that we have nothing to gain from getting involved in the war. No, it must be the woke. We end up in some perverse eternal Spy vs Spy scenario, where ‘woke warriors’ seek out racism/sexism/whateverism in any place they can find it, while the ‘common sense rightists’ only try to define what they consider ‘woke’ to make it work, rather than criticise it on its own grounds.
So we are not publishing the word any longer. Here is a list of publications that are likely interested: The Sun; TalkRadio; The Critic; Compact; Breitbart; GB News. I am sure they will find your work fascinating. We won’t.
Little Dark Age and Murdering the Author
Roland Barthes’ essay Death of the Author is required reading for many students who wish to study the humanities, such as English Literature. The general thesis of the essay is that narrative intent from the author cannot be discovered as it is impossible to know what the author’s thoughts were at the time of writing. Thus, Death of the Author can be understood to mean “art without the artist” – by the reader is the only true reading. The authority of the author, and therefore the author himself, perishes.
It is an interesting and incredibly influential essay that has played a large part in the development of critical theory over the course of the 20th century. Using this as a basis, it is my belief that we can take the theory further.
Rather than experience the art in a passive way, accepting what the author produces as is, and making our own interpretations from that point, I propose that we instead take an active participation in taking art from the artist and use it to our own ends. This is much easier to do thanks to the internet, and the emergence of meme culture.
It is from meme culture that murdering the author rises. 2016 can be seen as the black swan moment for this with the election of Donald Trump and the reignition of right-wing populism. In this moment, a new breed of meme was born, and it is one of these memes that I think best exemplifies how effective murdering the author can be.
In 2017 MGMT released their song “Little Dark Age”, a protest song lamenting the election of Trump. As the title suggests, the zeitgeist as the artist saw it was regressing back into a period of ignorance, ultimately taking the past 70 years of Progress with it. As recent as 2021 however, the meme remixes of this song have become increasingly popular. The song is used as a backdrop over footage designed to ignite reactionary pride – praise of Christianity and the heroic spirit are commonplace within this. My personal favourites are the ones that glorify the British Empire.
The popularity of the meme is an example of the remix culture unique to the internet, an issue with 21st century creations in general. 21st century art is stunted, and we can only find creative outlets in what has come before. This is a problem with all art and culture in the West, but has been commented on before so I will not belabour the point, except to say that our obsession with nostalgia seems to have left us bereft of creating our own cultural milieu and we are forced to stand blindly on the shoulders of giants.
We are indeed in a little dark age, and MGMT clearly felt that. It just isn’t the dark age they think it is. For a generation of people brought up in countries whose hour of greatness was over, and on whom all the world’s ills could be blamed, it is little surprise that a song like Little Dark Age could be used in the way it did. With lyrics like “Forgiving who you are for what you stand to gain/Just know that if you hide it doesn’t go away”, the song seems to be calling out to those who are trodden on by the current regime, such as political dissidents, delivering the Evolian message of riding the tiger. In the remix culture that epitomises internet trends, this is an example of destroying the meaning of a talented, well intended but misinformed artist and rewiring it for a different purpose.
No matter how MGMT feels about the current political and cultural climate, the fact remains that Little Dark Age is reactionary. It speaks of cultural degradation, inauthenticity – the sense of something being lost. MGMT have put their finger on the pulse, and their diagnosis seems apt – but the wrong patient has died.
Their anger is correct but misdirected, which is why we on the right see the song as something to be hijacked. We are not witnessing the death of the author here – instead, we are the author’s murderers. We are Lenin storming the Tsar’s palace in 1917. We take what is theirs and subvert it to our own ends.
The fact is that reactionary media, be it music, film, literature or television, is entirely hegemonic to the left’s favour. Reactionary discourse is repeatedly shut out of the Overton window, which is panned by boomeresque false idols on one side and comical Marxist villains on the other. In order to make a point, we must use the tools of the enemy. We must be the Vietcong stealing M16s from a US military base. We take from the author what is theirs, deconstruct their arms and create something entirely new using the skeleton of their works.
We are the murderers of the author and this is our strongest weapon.
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